Author: Eric Johnson

Digital Marketing for Nonprofits

For nonprofits with great causes, digital marketing campaigns are extremely important. After all, there’s a lot at stake, and a carefully crafted marketing campaign is the best way to get the word out. In this article, we’re going to be looking at the elements that matter most in any nonprofit’s digital marketing strategy. As an added bonus, we’re also going to take a look at a very real way to score free advertising dollars. More on that later. There are a few different elements that should be apart of any online marketing effort. They are: A Website Search Engine...

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What is Pogo-Sticking in SEO?

The Worst Possible Outcome in SEO: “Pogo-Sticking” If you’ve ever come across the term “pogo-sticking” in SEO or marketing articles, you’ve probably already gathered that it’s not as fun as it sounds – at least not by this definition. Pogo-sticking, in SEO, is a term coined by Google. Pogo-sticking is a term used to describe what happens when a user enters your site from a search engine results page (SERP) and then exits your page, going back to the SERPs. From there, they click the next result or head to a different website. This is the absolute worst case...

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Is Facebook Removing Pages from the News Feed?

Social Media Marketers Beware: Facebook is Testing the Removal of Non-Promoted Posts from the News Feed We spend a lot of time talking about the idea of rented space. Businesses that rely on Facebook to drive their digital marketing strategy might be in for a big shock. Recently, we’ve learned of new tests that Facebook is running, and, get this: Facebook is considering the idea of taking non-promotional posts from pages out of the News Feed.  I could stop there and you’d probably already see the significance of this. However, you might be curious about where these posts are...

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Latest Trends and Changes in SEO Heading into 2018

With the lightning speed at which some established internet writing protocols take place, it is even more important to keep up to date. Search engine optimization strategies have not escaped the sweeping tide of change. To not get left behind in 2017, here are a few of the latest trends which will make it into the New Year and dominate. You’ll want to implement them without delay so that you can be easily discovered and continue to meet your goals in marketing your business. Hire Professionals to Produce Your Content To obtain top quality, fresh, exciting and professional written...

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Measuring Content Marketing Campaigns

How Are Content Marketing Campaigns Measured? How do you measure a content marketing campaign? Isn’t it difficult to say whether one has succeeded or failed? The short answer is yes. Measuring the success of content marketing campaigns can be very difficult. When companies decide to embrace content marketing – the idea of providing value to their customers via marketing – a lot of questions start to arise. How does giving away value translate into sales or any kind of marketing success? Here at FeedbackWrench, there are a few metrics that we measure that should help you to understand whether...

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