Beware the Typo: Google Cares About Bad Grammar
For some of us, the worst case scenario is being realized. According to research done by Moz, Google is officially beginning to associate bad grammar and spelling errors with “low-quality” results (Rand Fishkin, “Low-Quality Pages” Moz Blog).
For some of us, this is bad news. After all, it can be a major headache to proofread, especially if you’re not a natural when it comes to editing posts.
If you’re worried about your pages being viewed as “low-quality” or if you want to know more about the damage a typo can do, read on.
And don’t worry – our solutions don’t require going back to school for an English degree.
What Happens When You Make a Typo or Grammatical Mistake?
Before we dive into the damage a typo can make, we want to first say this – fearing grammatical errors and misspellings shouldn’t prevent you from posting on your blog.
A grammatical error here or a typo there will not invalidate all of the hard work that you’re doing.
That being said, there are some careless errors that you should be wary of. These are the mistakes that we would expect to have the biggest effect on your SEO efforts.
Typos in Headings
If you can help it, never, ever make a typo in your post’s H1 or H2 headers. Mistakes like these are likely to convey carelessness to Google. You shouldn’t expect blatant errors in the most visible text on your page to have no effect on your page’s SEO.
Grammatical Errors & Misspellings in Your Meta Description
Google’s not a fan of sloppy work, and it’s safe to assume that a typo in your meta description will give Google the idea that the page below yours in the SERPs deserves to move up ahead of you if you can’t even format your meta description correctly.
Ensure that you’re proofreading this content before you post it.
Errors Within a Featured Snippet
According to experimentation done by Moz in the aforementioned article “Low-Quality Pages”, this hypothesis is essentially confirmed.
Errors within a featured snippet can actually be cause enough for Google to remove the snippet altogether. This is bad news. Really bad news. Make sure you’re not a victim of this.
The Best Way to Avoid Making Mistakes
Before posting anything, make sure that you proofread – especially if you know that you’re prone to making errors. Even if you’re not confident in your grammatical abilities, it will be helpful to catch the most glaring, obvious errors.
However, for those that really want to ensure they’ve done right in Google’s eyes, we recommend a tool called Grammarly.
Grammarly serves as your proofreader even as you type, and will catch errors that you might have otherwise missed. Using it could even keep you on the front page or save your featured snippet! After all, you shouldn’t be afraid to start your company’s blog – even if you’re not a writer.
Google search results are competitive, and it should be no surprise that the search engine is finding more and more ways to filter out content that doesn’t belong on the first page.
That being said, it can be frustrating to keep up with Google and the changes they make on a consistent basis. If you’re looking for a partner to help you with these kinds of challenges, give us a call!
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