952-200-8073 Rob@feedbackwrench.com

Squarespace, Wix, WordPress, and More

Are you looking to start a small business website? Great news! There are tons of services available for building websites, and of these services, there are plenty that are friendly to small businesses.

Trying to compare each and every website building service would make for a very long blog post, so we decided to focus in on the three most popular services. When our clients come to us without a website builder, we have settled on the one that we recommend every single time. However, we’ve used all three of the most popular services: Wix, WordPress, and Squarespace. We’ll provide our thoughts on each of them and we’ll let you know why we made the choice that we did. After that, the decision is yours!

website builders for small businesses
  • Facebook
  • Twitter
Squarespace

Squarespace is the trendy, new website builder that you’ve probably heard a lot about. Users love Squarespace for its sleek appearance, simple user interface, and brilliant designs.

Squarespace has made website building cool and easy.

Users love Squarespace for its sleek appearance, simple user interface, and brilliant designs.

In our opinion, Squarespace has some significant pros and cons. From what we’ve experienced, we feel confident in saying that Squarespace definitely wins when it comes to ease of use. Learning to use Squarespace is not time-consuming, and a great looking website can be produced on a Squarespace template in no time.

As we mentioned, Squarespace is also popular for offering a sleek, professional appearance on any website. Images look crisp and clean, and site templates lend themselves to beautiful results.

However, the issues we have with Squarespace are not in the basics. While this site builder offers the quickest “get up and go,” we’ve found that templates offer little flexibility. When you open up a website that was built on Squarespace, it’s easy to tell how it was constructed.

This same issue can also lead to a great deal of frustration if you have specific ideas in mind for your site. Trying to add originality to a Squarespace site build can be frustrating and time-consuming.

Summary

Great for: Photographers, Videographers, Designers, Freelancers

Best Use: Creating a beautiful, visual-intensive site without worrying about time-consuming website building processes.

Ease of Use: 10/10

Flexibility: 5/10

Hosting Included: Yes

Overall: 7/10

Wix

Wix has a reputation for being the poor man’s Squarespace. Many people think of it as less functional and less intuitive. They go on to assume that Wix websites are all ugly and uninteresting.

Wix has a reputation for being the poor man’s Squarespace.

If you ask us, not all of these rumors are true. It is true that Wix is much less intuitive than Squarespace. Learning to use Wix properly takes time and dedication. In our opinion, many of the templates that Wix offers pale in comparison to Squarespace templates. However, Wix has what Squarespace does not – enhanced customization opportunities.

Wix actually offers a blank template that can be filled in with the widgets (headings, images, videos, and more) of your choosing. In theory, your site can look (almost) however you want. Like with any site builder, you’ll be limited by many elements that have been pre-designed by the Wix team. You’ll still feel “trapped” every now and then, and may feel stuck with a website that looks like a Wix site. After all, Wix widgets do have a look, and over time, you might find that you’re frustrated with it.

Summary

Great for: Small Businesses, Online Stores

Best Use: Developing a strategically planned website that stands out.

Ease of Use: 7/10

Flexibility: 6/10

Hosting Included: In some cases

Overall: 7/10

WordPress

We’ll go ahead and tell you this right away: This blog post was written on WordPress. In fact, here at FeedbackWrench, we use WordPress to build our websites as well as many of our clients’ sites. WordPress, though difficult to learn, offers incredible flexibility as well as seemingly endless third party plugins that make building a great site easy.

WordPress, though difficult to learn, offers incredible flexibility as well as seemingly endless third party plugins that make building a great site easy.

WordPress services can be split into two categories. They offer unique propositions on wordpress.com and wordpress.org. On wordpress.com, users have the option of hosting with WordPress. On wordpress.org (which we recommend) users have the option to download WordPress for free and make use of it via another hosting platform.

Unlike Wix and Squarespace, third party plugins are central to the web designing experience. WordPress users have the option to choose their own website builder. Popular options include Visual Composer, Elementor, and Beaver Builder. With such a diverse marketplace filled with website builders that have dozens of widgets that are compatible with thousands of themes, the possibilities on WordPress are close to endless.

Though WordPress can be difficult to learn, the capabilities it offers can be well worth the time spent self-educating.

Summary

Great for: Anyone Who Has Time To Learn

Best Use: Designing a powerful, unique website that

Ease of Use: 4/10

Flexibility: 9/10

Hosting Included: In some cases

Overall: 9/10

Conclusion

If you’re thinking about building a website, we’d encourage you to check out each of these options before you make your decision. After all, everyone’s needs are different. None of these options are bad, but they’re all vastly different.

If you want to talk about having your web design done for you, or if you’re interested in partnering with a consultant to help you through the process, we’d be happy to talk more about what we do. We’ll even buy your coffee!

Share This