How to Blog for a Small Business
Here at FeebackWrench, we don’t think that having a small business blog is optional. At least not if you want to be bringing in the best leads, the best job candidates, and the best kinds of traffic.
The advantage that a blog gives a small business is tremendous. Our owner here at FeedbackWrench, Rob Satrom, has said that a website is almost like a city. Any site that is bare bones and only contains a home page, about page, and contact page is like a small town. It doesn’t even really appear on maps, and no one has typically heard of it when it’s mentioned. However, a website that is consistently updated and ever-growing is like a thriving city. It’s well known, appears on just about any map, and can be found for many different reasons. Having a blog is like populating a city with breweries, cafes, restaurants, hotels, and attractions.
If you populate your blog with content in this way, you’ll find that your website attracts more and more of the right kinds of people to your site. This is done by targeting via search engine optimization.
But the reason we’re writing this post isn’t to explain how beneficial a blog is. We wanted to write this post to let you know that you don’t have to be a gifted writer to start seeing results from your small business blog.
Blogging for Beginners
The key to writing a great blog post isn’t having perfect grammar or clever ways to word things. The key to writing a blog post is effectively communicating in a way that solves the problems your target audience is having. Think about how you found this blog post or why you clicked on it when you came across it–most likely, you did so because you had a problem that needed to be solved. If you found this article via a search engine query, you were most likely looking for someone to help answer some questions that you have about blogging for small business. If you clicked on this post when you came across it on social media, it’s probably because you were at least somewhat curious about the benefits of starting a blog.
When you blog, make sure that you’re answering questions people are already asking. Otherwise, no one will be interested enough to click on your post when they come across it.
Many entrepreneurs know the benefits of a blog but don’t want to get started for one of these reasons. Here’s why to ignore each of them.
“I Struggle with Grammar and Misspellings”
Not every entrepreneur can write a sentence that’s properly structured. However, poor grammar and spelling should never stop you from blogging. For a tool that helps to remedy both of these issues, we’d highly recommend Grammarly. Grammarly will help you to detect grammatical issues as well as spelling errors as you type!
“I Don’t Have Any Ideas”
If you don’t have any ideas to write about, try starting with frequently asked questions. If your customers are already asking you about something over and over again, why not type your answer into a blog post? While some FAQs may lend themselves to a brief description, many can be written into a blog post, giving detailed information on the answer to the question.
“It’s Not for My Industry”
This is absolutely false, no matter what your industry. If your company is extremely niché, B2B, or just not applicable to the general population, you have great potential to reach your customers. With less competition for each search term and key phrase, you will be able to get in front of your audience much quicker than most people ever will. Blogging isn’t about creating posts that are read millions of times, it’s about connecting with the right audience that’s relevant to your brand.
If you can see the benefits of starting a blog, but don’t know where to start or how to find the time to do it, we’d love to talk more about our services for small businesses. When we work with clients, we’ve served as an outsourced writing team, consultants, SEO experts, and more. If you think your business could benefit from a blog, we’d love to sit down and talk more about your goals and how we can help. Please feel free to write us a note today on our contact page.