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Will Blogging Help a Website’s SEO Efforts?

If you’re thinking about blogging as a way to optimize your website for search engines, then we’re glad that you found this article. We don’t want to waste any time before telling you this much: blogging is one of the best possible ways to increase your website’s search performance. By keeping up with a blog, you’ll find that your website skyrockets to the top of the SERPs (search engine result pages). However, if you’re going to blog to improve your SEO, you’re going to want to do it right.

The Two Pillars of SEO

In this article, we want to explain some tangible ways that a blog can help improve your website’s SEO. But before we dive into specifics, we want to first explain why blogging is so important in the eyes of Google, Bing, and other search engines.

Essentially, from what we know, search engines are complicated. There are many factors that play in to success or failure when competing to appear in search results. However, we also know that search engines lean on two pillars: relevancy and trustworthiness.

There are many factors that play in to success or failure when competing to appear in search results.

Relevancy 

If you searched for “plumbers in Minnesota” would you be frustrated if a search engine pulled up results from Arizona, Mississippi, and California? We’re assuming so. Because of this, search engines work to ensure that the results curated from every search are as relevant as possible. When people search for “What’s the cleanest lake in Minnesota?” the goal is for the first page search results to be full of websites that have the answer.

If you want your website to be found, it’s smart to fill it with great content that answers the questions people already have about your industry. For instance, FeedbackWrench is a Web Presence, SEO, and Video Production company, so we decided to provide an answer to this question: “Does Blogging Help SEO?”

If you want your website to be found, it’s smart to fill it with great content that answers the questions people already have about your industry.

See what we mean?

Search engines also value new content – and lots of it. Since that’s the case, you’ll want to write a lot of articles on these topics, and the best way to organize it will be with a blog.

Trustworthiness

The second pillar of SEO is trustworthiness. Google, Bing, Yahoo, and other search engines don’t want to send people to questionable websites that could be dangerous or providing inaccurate information.

While trustworthiness is often conveyed via other avenues (such as backlinks and reviews) it’s still easy to say that blogging can have a significant effect on conveying trustworthiness. Especially since great blogging may be able to lead to great backlinks.

Ways to Improve Your Website’s SEO Via Blogging

Want to create a blog that drives new leads to your website? Here are a few great ways to start.

Keyword Optimization 

If you want to ensure that your blog is actually helping your website’s search engine rankings, we’d encourage you to ensure that all of your posts are keyword optimized. Instead of simply writing about whatever sounds interesting to you, try getting inspiration for blogging from topics that other people are already interested in.

Go to your search engine of choice and start typing out some industry-related queries. For instance, here at FeedbackWrench we might try:

  • Video Production
  • Web Design
  • SERPs
  • Social Media

Instead of finishing the thought yourself, see what the search engine is recommending as an auto-complete. For instance, when you type in “video production” does, “video production basics” come up?

For any auto-complete that appears within your industry, consider writing an article to answer the questions that could relate to it. Once you’ve done that, start looking in the related queries, and so on, and so on. Soon, your blog will be a powerhouse that’s a go-to source in your industry.

For any auto-complete that appears within your industry, consider writing an article to answer the questions that could relate to it.

Proper Page Formatting

When you start setting up blog posts within WordPress, Squarespace, Wix, or anywhere else, carefully consider the way you format the page. For instance, no webpage should have more than one H1 Header tag. This just confuses search engines and steers them away from your site.

You should also ensure that your blog posts encourage further action. If someone clicks from your blog post to somewhere else on your site, search engines see that as a vote of confidence. It suggests that your blog post offered some kind of valuable information that encouraged the user to look for more on your site.

Internal Links

Did you know that it’s important to set up links between the pages of your own website? Doing so can actually give your entire website a bit of an SEO boost. It helps search engines determine that your site is an intertwined series of relevant posts and pages.

When you work on linking internally, however, keep in mind that this should not be overdone. A single post should not contain more than one internal link. Save the rest for different articles.

Conclusion

If you’re reading all of this and deciding that it just sounds like too much, then we’re here to help you through the process. We’re available to serve as consultants or content writers, depending on your unique needs. We’ll ensure that your blog aligns with best practices for search engines, and we’ll work to keep all of your content relevant to users as well. Feel free to reach out to us today regarding this – we’d be happy to talk more about it!

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