Facebook is Limiting the Post Types that can be Boosted
As of today, August 26th, 2017, we’ve learned of some new changes that are coming to Facebook advertising. In our opinion, these changes are likely to be for the better and will not ultimately have a big effect on brands that are hoping to see some returns from advertising with the social media giant.
Here’s what you can expect come September.
Post Types that Pages Can No Longer Boost
If you’ve ever strategically boosted some of the more uncommon types of status updates that pages can make on Facebook, you may soon find that your go-to boosts are being eliminated. For instance, while pages can currently boost updates like “feelings or activities” in addition to updates like “life events” these options will soon be disappearing.
While pages will still be able to post these updates as they normally would, the option to promote them will soon be disappearing as well. In addition to the removal of boosts like these, pages will also find that many “shared” posts will lose their eligibility for boosting.
For a full list of the posts that will be removed from boosting options, you can refer to this article by Social Media Today.
How Will This Affect Small Business Advertisers?
All things considered, we’re expecting this update to have very little impact in the grand scheme of things. While some small businesses and other advertisers may have found a way to use these kinds of updates for strategic marketing, most businesses did not utilize these options often anyway.
While some small businesses and other advertisers may have found a way to use these kinds of updates for strategic marketing, most businesses did not utilize these options often anyway.
As a result of this change, we’re actually hoping that pages will see some slight benefits algorithmically. While advertisers typically struggle to get posts seen, we’re expecting that eliminating unusual and irrelevant advertisements will allow for businesses to score a higher overall relevancy score, which in turn will lead to higher post reach. Speaking of post reach, if you’re looking for more ways to raise it, check out our theory about “Why Weird Wins Online“.
In essence, this move by Facebook could almost be seen as a gift to small businesses that may have otherwise wasted their advertising dollars. If Facebook is removing these options, it can be assumed that their algorithm did not find these posts to be relevant or useful for the end user.
If “Keeping Up With Facebook” doesn’t sound like something you’re interested in, try giving us a call! We’d love to talk about how we activate digital marketing strategies for small businesses and ministries. We’ll buy you coffee and talk over a free no-hassle consultation and discuss whether our services could be fitting for your small business.