Semantic SEO is Coming
Search engines are getting smarter and semantic SEO is on the rise. Semantic SEO, thankfully, isn’t a scary term that refers to a complex new wave of search engine optimization techniques. In fact, semantic SEO is a very simple and logical idea.
Semantic SEO refers to what we like to call “topic-based” SEO. While search engines have been requiring singular keyword optimization for years, we’re starting to see that change. While search engines used to read sites and hunt for a keyword, say, “SEO Company Minneapolis” they are now finding relationships between keywords and allowing your page to optimize for multiple keywords that fit within the same topic.
If we were trying to get a FeedbackWrench page found for the term “SEO company Minneapolis” for instance, we would now also be able to write our content around keywords like: digital marketing, search engine marketing, online marketing, and so on. As search engines continue to improve in finding keyword relationships, all of these keywords will help us to appear for a search within our topic.
If our topic was “SEO company Minneapolis” and our optimization was done well, we would find ourselves appearing in searches for both that exact term as well as all of these related terms. In addition, all of the related terms that we used would actually help us to rank for the topic keyword of “SEO company Minneapolis” even though we would not have to use that exact phrase in all of our content.
The Fall of Keyword Optimization
As search engines make the shift towards semantic SEO, we’re expecting articles that optimize for one keyword (and use it over and over again) to see a slow, long-term decrease in their search performance as semantically optimized websites take over.
However, that shouldn’t be a concern for you. If you continue to enhance the content on your pages to be semantically optimized, you won’t see your website falling through the SERPs (search engine result pages).
If you continue to enhance the content on your pages to be semantically optimized, you won’t see your website falling through the SERPs.
At this time, the exact effect that semantic SEO is taking is unclear. However, it does appear to clearly be impacting SEO already.
The commonly held idea is that SEO will continue to embrace semantics in the future and will eventually adopt a full-on semantic approach to analyzing website content.
In our opinion, topic-based SEO is the most logical way for search engines to find great content. After all, keyword optimization requires a slightly unnatural approach to content writing. Writers have to find clever ways to jam specific keywords into content several times without sounding too unusual.
In our opinion, topic-based SEO is the most logical way for search engines to find great content.
Topical SEO, on the other hand, is based more on the way that people actually read and write. This, ultimately, is why we think of it as a better approach to search engine marketing.
If you’re a small business owner in Minneapolis, we’d love to talk more about this new kind of SEO and the impact it could have on your company. Please feel free to get in touch with us today. We’d love to answer any questions that you may have.