Spending on ads with no idea what works
Clicks and impressions look busy, but nobody can tell you which ads turned into paid jobs.
Paid ads, funnel and tracking
Ads you can turn up, because you know which ones pay.
Most owners want predictable leads. Most ad agencies report clicks and stop there. Don't get stuck funding ads you can't connect to sales. We'll build and manage your Google, Meta and LinkedIn ads, plus the funnel behind them, and track every lead to the paid invoice.
We'll look at your current ads, spend and tracking on the audit call.
Rob SatromYour ads and tracking guide
Click to paid invoice
4.9★
177+ Google reviews from real clients
2015
helping small businesses grow since
550+
businesses transformed
Foundation enables execution
Build it in this order, and every piece makes the next one work.
Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.
- 1A clear message, before any design or traffic
- 2Website, videos and messaging that build trust and drive sales
- 3Proof from day one: reviews, projects, video
- 4Ads and remarketing, paid search first
- 5Content that gets found: guides, service and town pages
- 6Systems, people and process, so growth doesn't bury you
Problem · Solution · Transformation
From guessing on ad spend to knowing what pays.
Most businesses waste 30 to 80 percent of their marketing spend. Here is how we fix it.
Ads aimed at the right jobs
Google and Meta ads built around the work you want, in the towns you serve, with a clear offer.
Every lead traced to its source
Calls, forms and texts land in one pipeline with the ad that brought them in.
So your budget moves to what books paid jobs
You turn up the ads that make money and cut the ones that don't.
Musket ball, then cannonball
Start with one core campaign. Then roll out more.
One campaign, one service, your home town, tracked to the paid job. Once it hits the target, we copy what worked across every service and every town you serve.
- 1One campaign to test the offer, the hook and the follow-up
- 2Track cost per paid job, not cost per click
- 3Hit the target, then add service and town campaigns
- 4More campaigns, more content, more ranking pages, same system
1 · The musket ball
One core campaignCore service · your home town · tracked to the sale✓ Hit the target: cost per paid job you can live with
→
2 · The cannonball
Core serviceLakeville
Core serviceBurnsville
Core serviceApple Valley
Core servicePrior Lake
Service 2Lakeville
Service 2Burnsville
Service 2Apple Valley
Service 2Prior Lake
Service 3Lakeville
Service 3Burnsville
Service 3Apple Valley
Service 3Prior Lake
Service 4Lakeville
Service 4Burnsville
Service 4Apple Valley
Service 4Prior Lake
Three layers of a paid ad
Surgical search. Track the sale. Stay top of mind.
Ads that pay have three layers. Aim at the exact search, measure what turned into a paid job, then retarget everyone who didn't buy yet.
Three layers that work together. Every ad aims at the center.
3Retarget2Track the sale1Surgical
searchEvery ad aims at the center
searchEvery ad aims at the center
Example visual. Every ad aims at the center.
Ads first, then the rings around them
Start with paid search. Add a ring at a time.
Marketing isn't a project. It's a system that compounds. We build it from the center out: convert first, then paid search, then each ring as the last one pays for itself. Tap a stage, or let it play.
Profit tracking runs underneath every stage. Every review, page and video compounds.
Start hereAuto-playing
Tap any stage
Paid searchVideo adsEmail & nurtureGuides, search & AISocial & referrals
Illustration, not client data
Where the money goes
Typical agencies forget to track the sale, leaving you guessing where your profit went.
You know what you spend. You don't know what it brings back. So you can't tell what's working, and you can't double down on what's profitable.
That's not your fault. Nobody connected the ad to the paid invoice, so the waste stayed invisible.
Sound familiar?
Advertise
Leads aren't predictable.
Some months the phone rings. Some months it doesn't. When referrals slow, the discounting starts.
Advertise
You can't connect spend to sales.
Reports show clicks and "conversions," not jobs and revenue.
Convert
Visitors leave and never come back.
Most buyers aren't ready on the first visit. Without a funnel, they forget you.
Advertise
Nobody's watching the budget.
Ads get set up, then left alone, while spend drifts to whatever's cheapest to click.
Book your Sales & Marketing AuditWe'll show you where your spend is going before you spend another dollar.
One client's story
Picture finding the half of your ad spend that books nothing.
One client found 47% of their ad spend went to channels producing zero customers. We moved it to what was working. Revenue grew 38% with the same spend.
Same budget. Same business. The only change was seeing which dollar booked which job.
10-20Xaverage first-year ROI for clients who put our profitability tracking in place
What we set up and run
Four parts that turn ad spend into paid jobs.
Ads alone rent attention. These four together turn it into booked work you can measure and scale.
Watch the money move from ad spend to paid invoice. Tap a part to jump to it.
05
Paid ads
Turns your ad spend into clicks from people who are searching for your kind of work.
What you seeAds from Google and Meta shuffle in, and every tap is a click you paid for.
Google, Meta, LinkedIn and others, built around your best customer and your best service, so you get more of the work you actually want.
06
Funnel and retargeting
Turns those clicks into leads, and brings back the ones who left.
What you seeVisitors drop through a funnel. The ones who leave loop back through retargeting.
Lead magnets, landing pages, follow-up texts and emails, and retargeting ads, so visitors come back until they're ready.
08
Ad management and testing
Turns leads into booked jobs by moving budget to the ads that win.
What you seeTwo ads compete. The winner gets a badge and the budget slides its way.
Ongoing testing and optimizing, with spend moved toward what produces paid jobs. We never mark up your ad spend.
10
Profit and ROI tracking
Turns booked jobs into paid invoices you can trace back to the exact ad.
What you seeBars grow as paid jobs come in and the ROI counts up. Example numbers.
Every lead tracked to the paid invoice, with ROI by channel in a dashboard you can read, so you know what to turn up.
Example visuals and example numbers, not real client results.
Funnel and retargeting
Don't let ready-to-buy visitors slip through your fingers.
Most people who click your ad won't call that day. The funnel follows up, and retargeting keeps you in front of them until they're ready.
Sponsoredyourcompany.com › sewer-repair
Sewer Line Repair | Fixed Right the First Time
Real crews, real photos of our work. Book a camera inspection this week.
RetargetingSeen on sites they visit next
Still thinking about that sewer line?
See how we restored a yard after a full line replacement.
Sample ads with a real client photo (Ground Tech).
Profit and ROI tracking
Know which dollar booked which job, then turn it up.
We connect your ads, your website, your calls and your invoices in one system. So you see leads, booked jobs and paid revenue by channel, not just clicks.
- Every call and form is tracked to its source, so nothing books "out of nowhere."
- Revenue by channel in one dashboard, so you can move budget with confidence.
- Ads, SEO and analytics in one place, so you stop opening five tools you never read.
Rob SatromFounder, Feedbackwrench
On your side of the table
You shouldn't have to guess which ads are working.
Besides building two businesses of our own, we've helped over 550 small businesses since 2015. We know what it's like to be busy every day and still wonder where the profit went.
2015
in business since
550+
businesses transformed
Family
owned and run by Rob & Heather
4.9★
177+ Google reviews from real clients
How it works
Three steps to ads you can trust.
No long proposal. You'll see where your spend is leaking before you commit to anything.
STEP 01
Book your Sales & Marketing Audit
A live call with our team. We look at your message, website, leads, proof, ads, tracking and systems.
STEP 02
Get your scored audit
You leave with a scored one-page audit, your top three fixes in order and what we'd do if it were our business.
STEP 03
We build and run your ads
We set up your ads, funnel and tracking, then manage and improve them every month. Your team sees the results in one dashboard.
Book your Sales & Marketing AuditA live call with our team. You'll leave with your top three fixes.
The Profitable Growth System
Ads pay off when the rest of the system is in place.
Paid ads, your funnel and ad management are parts five, six and eight of the Setup. Profit tracking is what makes them pay.
The fundamentals: the marketing you came for
The advantages: what most agencies won't do
Ads send traffic. Your website converts it. Tracking tells you what to turn up. See the Profitable Growth System
Real clients
Real sites. Real owners. Real calls.
Real clients, real reviews
Owners who stopped guessing about ads.
4.9 177+ Google reviews · read them
★★★★★
There are so many ways they’ve helped us! From the high caliber of website and ads to the leads & sales they’ve helped us generate. Rob and the team always go the extra mile to make sure we’re successful, I recommend him fully.
Shamal AsnaniAsnani CPA Tax & Accounting
★★★★★
I wouldn't have believed it, but they've delivered more results than we could have imagined for our excavation, septic & sewer repair business. 100% recommend Feedbackwrench.
Steve HenslinGround Tech
★★★★★
Great experience working with Rob and his team! They built a fantastic website for my CPA firm and helped me set up paid advertising. The results were way better than I ever could have expected, I would highly recommend.
Drew DuskinDuskin CPA · Google review
Two ways this goes
Picture knowing which dollar booked which job, and turning it up.
When you can see what each ad returns, growth stops being a gamble. You put the next dollar where it already works.
With the right system
Ads become a dial you control.
- Leads come every month, so slow seasons stop being a surprise.
- Budget moves to what books paid jobs, so the same spend brings back more.
- Your funnel follows up for you, so fewer good leads go cold.
- You see it all in one dashboard, so decisions take minutes, not meetings.
The cost of waiting
You keep funding what doesn't work.
- Most businesses waste 30-80% of their marketing spend. Without tracking, you can't see yours.
- When referrals slow, the discounting starts.
- You switch agencies again and start from zero.
Video we've made
Video ads we have made. Click any one to watch.
Short ads built to stop the scroll and drive the call. Planned, shot and edited by our team.
Christian Brothers ConstructionVideo ad · 1 min
740 AccountingVideo ad · 1 min
Incline AccountingVideo ad · 1 min
Lakeville Lawn Care & Snow RemovalVideo ad · 1 min
740 AccountingVideo ad · 1 min
Incline AccountingVideo ad · 1 min
AMI Accounting SolutionsVideo ad · 2 min
Alamtal FlooringVideo ad · 1 min
Mary Mensch RealtorVideo ad · 1 min
740 AccountingVideo ad · 1 min
MashbooksVideo ad · 1 min
AMI Accounting SolutionsVideo ad · 2 minEvery video here was planned, shot and edited by our team for a real client.
Buy it now
Ads you can trust, tracked to the sale.
Both Setups build your Google and Meta ads with full tracking. Already running? Refresh them.
Setup
Launch Setup
Core pages plus a page for each service, messaging essentials, SEO foundations, Google and Meta ads built and tracked, and Feedbackwrench OS set up for you.
$2,500
one time, or from $179/mo
Buy nowOr pay over time
3 payments$899/mo6 payments$499/mo12 payments$279/mo18 payments$219/mo24 payments$179/moPay in full is always the lowest total.
Setup
Build Setup
Everything in Launch, plus service, location, project and niche pages, full messaging workshops, an AEO and SEO content plan, and video sales letters for your core offer and each main service.
$7,500
one time, or from $529/mo
Buy nowOr pay over time
3 payments$2,699/mo6 payments$1,499/mo12 payments$799/mo18 payments$649/mo24 payments$529/moPay in full is always the lowest total.
Refresh
Ad Refresh
New creative, copy and targeting, plus a tracking check. We refresh it. You run it.
$499 / $999
one time
Not sure which one fits? Start with your $99 Sales & Marketing Audit.
Straight answers
Questions owners ask about ads.
Plain answers. If yours isn't here, ask us on your audit call.
Do you manage Google Ads and Facebook ads?
Yes. We build and manage Google, Meta (Facebook and Instagram), LinkedIn and other ads, built around your best customer and your best service. It's all part of the Profitable Growth System, with every lead tracked to the paid invoice.
Do you mark up ad spend?
No. We never mark up your ad spend. You see exactly what goes to the ad platforms.
What does tracked to the paid invoice mean?
We connect your ads, calls, forms, CRM and invoices, so you can see which channel produced which booked job and how much revenue came from it. Not just clicks.
What's retargeting?
Ads that show up for people who already visited your site but didn't call yet. They keep you in front of buyers until they're ready.
How fast will I see leads?
It depends on your market, your offer and your website. We'll give you an honest read on your audit call, including whether your site is ready for ads yet.
What do ads cost?
Ad budgets vary by market and goals. We'll talk through it on your audit. See how pricing works.
Where it fits
Paid advertising is one part of the system. Here is the whole thing.
Every part feeds the next. Click through to see how it all works together, or let it play.
The fundamentals
The advantages
Fundamental 1 of 8
Strategy and messaging workshops
ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.
So that you can stand out and win work on value, not just price.
- Your one-liner and story
- Who you serve and why they buy
- The message every page and ad uses
Where your ads run
Google Ads
YouTube
Meta
Facebook
Instagram
LinkedIn
Google AdsYouTubeMetaFacebookInstagramLinkedIn
Fundamental 2 of 8
Brand and design standards
ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.
So that you can look as established as you really are, before the first quote.
- Logo, colors and type rules
- Templates your team can use
- Consistent from yard sign to inbox
Fundamental 3 of 8
A website that sells
ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.
So that you can turn the visits you already get into booked work.
- Clear message above the fold
- Real photos and real reviews
- Every form and call tracked
Fundamental 4 of 8
Videos that sell and nurture
ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.
ResultTrust before the first call, and buyers who already believe you're worth more.
So that you can sell at higher margins without a harder sell.
- Scripted, shot or built for you
- Local or national
- Captions, music and every screen size
Fundamental 5 of 8
Paid ads
ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.
So that you can spend where it pays and stop guessing.
- Google Search and local ads
- Facebook and Instagram ads
- Budgets tied to booked jobs
Fundamental 6 of 8
Funnel and retargeting
ProblemMost people don't buy on the first visit, and then they're gone.
SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.
ResultThe right message follows them until they're ready to call.
So that you can win the buyers who just needed a little more time.
- Lead magnets and landing pages
- Email and text follow-up
- Retargeting ads that remind them
Fundamental 7 of 8
AI optimization, AEO and SEO
ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.
ResultYou show up in the map pack, on page one and in AI answers.
So that you can be found by buyers who are already looking for you.
- Local SEO and Google Business Profile
- Answer pages AI tools can quote
- Rank tracking across your service area
Fundamental 8 of 8
Ad management and testing
ProblemAds nobody checks quietly waste more of your budget every month.
SolutionWe test headlines, offers and creative every month, then move money to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.
So that you can get more jobs from the same ad spend.
- Monthly creative tests
- Search term and waste cleanup
- Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do
Authority building
ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.
So that you can own your market instead of renting it from the ad platforms.
- A steady stream of Google reviews
- Client stories and case studies
- Content for your site, YouTube and social
Advantage 2 of 6 · what most agencies won't do
Client engagement system
ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.
So that you can stop losing work to whoever replies first.
- Instant text back on every lead
- Follow-up until they book
- Check-ins that bring repeat work
Advantage 3 of 6 · what most agencies won't do
Profit and ROI tracking
ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.
So that you can put every dollar where it pays.
- Every lead tracked to its source
- Revenue and profit by channel
- One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do
Your AI hub
ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.
So that you can get your time back without losing your voice.
- Your story, offers and SOPs loaded in
- Write, reply and plan in your voice
- Works with Claude, ChatGPT and Grok
Your AI hubAdvantage 5 of 6 · what most agencies won't do
Feedbackwrench OS
ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside
ResultOne system where every lead, text, quote and job lives.
So that you can run the business from one place instead of six.
- Website hosting, CRM and one inbox
- AI agents that answer and book
- A pipeline your whole team can see
Advantage 6 of 6 · what most agencies won't do
Hire, train and deploy your people
ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.
So that you can step back from every job and let the business run.
- Job posts and screening
- Training built from your SOPs
- Scorecards for every role
Every part feeds the next. One team, one system, built in the right order.
Your next step
Get ads you can measure. Book your Sales & Marketing Audit.
We'll score your ads, tracking, website and proof, then show you what we'd fix first.
If nothing's broken, we'll tell you that you don't need us.
More salesBetter marginsA team focused on what they do best
