Industries we serve

Marketing built for owners who sell high-value work.

Builders, landscapers, concrete crews, home service companies and accounting firms. Your buyers are making a big decision, and price alone won't close it. We've done the work in these industries, so we don't learn yours on your dime.

Book your Sales & Marketing Audit Find your industry

Drone view of a finished farmhouse landscape by Minnesota Landscapes in Delano, Minnesota — Minnesota Landscapes

Finished remodel by Country Creek Builders in Apple Valley — Country Creek Builders

Ground Tech branded excavator on a sewer job — Ground Tech

Taylor Vo and Vonida Ouk, owners of Vo and Ouk CPAs — Vo & Ouk CPAs

4.9 on Googlefrom real clients in these industries

4.9★

177+ Google reviews from real clients

2015

helping small businesses grow since

550+

businesses transformed

industries with their own playbook

Foundation enables execution

Build it in this order, and every piece makes the next one work.

Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.

1A clear message, before any design or traffic
2Website, videos and messaging that build trust and drive sales
3Proof from day one: reviews, projects, video
4Ads and remarketing, paid search first
5Content that gets found: guides, service and town pages
6Systems, people and process, so growth doesn't bury you

Brand script first. Design second. Always.

Book your Sales & Marketing Audit

What we do

One system, tuned to your industry.

The same fundamentals and advantages for every client, shaped around how your buyers decide.

The fundamentals

The advantages

Fundamental 1 of 8

Strategy and messaging workshops

ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.

SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."

ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.

So that you can stand out and win work on value, not just price.

Your one-liner and story
Who you serve and why they buy
The message every page and ad uses

Fundamental 2 of 8

Brand and design standards

ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.

SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.

ResultA polished look people recognize, from yard sign to inbox.

So that you can look as established as you really are, before the first quote.

Logo, colors and type rules
Templates your team can use
Consistent from yard sign to inbox

Fundamental 3 of 8

A website that sells

ProblemVisitors look around, don't see why you, and call the next company.

SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.

ResultMore calls, forms and booked estimates from the traffic you already have.

So that you can turn the visits you already get into booked work.

Clear message above the fold
Real photos and real reviews
Every form and call tracked

Fundamental 4 of 8

Videos that sell and nurture

ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.

SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.

ResultTrust before the first call, and buyers who already believe you're worth more.

So that you can sell at higher margins without a harder sell.

Scripted, shot or built for you
Local or national
Captions, music and every screen size

Fundamental 5 of 8

Paid ads

ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.

SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.

ResultLeads for the right jobs in the right areas, tracked all the way to booked work.

So that you can spend where it pays and stop guessing.

Google Search and local ads
Facebook and Instagram ads
Budgets tied to booked jobs

Where your ads run

Google Ads

YouTube

Funnel and retargeting

ProblemMost people don't buy on the first visit, and then they're gone.

SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.

ResultThe right message follows them until they're ready to call.

So that you can win the buyers who just needed a little more time.

Lead magnets and landing pages
Email and text follow-up
Retargeting ads that remind them

Fundamental 7 of 8

AI optimization, AEO and SEO

ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.

SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.

ResultYou show up in the map pack, on page one and in AI answers.

So that you can be found by buyers who are already looking for you.

Local SEO and Google Business Profile
Answer pages AI tools can quote
Rank tracking across your service area

Fundamental 8 of 8

Ad management and testing

ProblemAds nobody checks quietly waste more of your budget every month.

SolutionWe test headlines, offers and creative every month, then move money to what books jobs.

ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.

So that you can get more jobs from the same ad spend.

Monthly creative tests
Search term and waste cleanup
Cost per lead and per job watched

Advantage 1 of 6 · what most agencies won't do

Authority building

ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.

SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.

ResultReviews, client stories and content that rank higher and earn trust.

So that you can own your market instead of renting it from the ad platforms.

A steady stream of Google reviews
Client stories and case studies
Content for your site, YouTube and social

Advantage 2 of 6 · what most agencies won't do

Client engagement system

ProblemLeads go cold while you're on the job, and past customers forget you exist.

SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.

ResultEvery lead gets an instant reply and a follow-up, and past customers come back.

So that you can stop losing work to whoever replies first.

Instant text back on every lead
Follow-up until they book
Check-ins that bring repeat work

Advantage 3 of 6 · what most agencies won't do

Profit and ROI tracking

ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.

SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.

ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.

So that you can put every dollar where it pays.

Every lead tracked to its source
Revenue and profit by channel
One simple monthly scorecard

Advantage 4 of 6 · what most agencies won't do

Your AI hub

ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.

SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.

ResultAnswers, replies and plans that sound like you.

So that you can get your time back without losing your voice.

Your story, offers and SOPs loaded in
Write, reply and plan in your voice
Works with Claude, ChatGPT and Grok

Advantage 5 of 6 · what most agencies won't do

Feedbackwrench OS

ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.

SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside

ResultOne system where every lead, text, quote and job lives.

So that you can run the business from one place instead of six.

Website hosting, CRM and one inbox
AI agents that answer and book
A pipeline your whole team can see

Advantage 6 of 6 · what most agencies won't do

Hire, train and deploy your people

ProblemGrowth stalls because everything still runs through you.

SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.

ResultThe right people in the right seats, trained on your systems.

So that you can step back from every job and let the business run.

Job posts and screening
Training built from your SOPs
Scorecards for every role

Every part feeds the next. One team, one system, built in the right order.

Book your Sales & Marketing Audit See the full system

Builders & remodelers · 3 industries

Sell the bigger project before the first site visit.

Custom homes, remodels and the contractors who run them. Your buyers are about to spend more than they ever have, so your marketing has to earn their trust long before they call.

Remodelers

Kitchens, baths and whole-home remodels that match the work you're proudest of.

Contractors

General contractors who want better jobs, not more tire-kickers.

Home builders

Custom builders selling a once-in-a-lifetime decision.

★★★★★

After a few months of working with Rob - we noticed a drastic increase in website traffic - and this was before he started working on our SEO marketing. Now that Rob has added the SEO for our company - We are currently receiving more traffic and leads from our website then we can handle.

Watch a video we made4 min

Dan DrenckhahnCountry Creek Builders

Finished three-season porch by Country Creek Builders in Prior Lake, Minnesota — Client project · Prior Lake, MNCountry Creek Builders

Landscape & outdoor · 5 industries

Fill the season with projects worth the drive.

Design-build landscapers, deck and pool builders, lawn care and dock companies. Short seasons, big tickets and a lot of competition for the best yards in town.

Minnesota Landscapes · shot by our team

Landscaping

Design-build and landscape companies that want the projects that pay.

Lakeville Lawn Care

Lawn care

Routes full of recurring, well-priced accounts.

Destination Decks

Deck builders

Homeowners ready to build, not just browse.

Plan Pools

Pool builders

A big decision that takes months to make.

Docks & lifts

Companies that live and die by a short season.

Stone outdoor fireplace on a paver patio by Tier One Landscape — Client projectTier One Landscape

★★★★★

Google review ↗

Rob & his team are the real deal. The best thing to happen to our company. Best roi we have ever had.

Plan ConcreteGoogle review ↗

Drone view of a backyard patio by Minnesota Landscapes — Shot by our teamMinnesota Landscapes

Book your Sales & Marketing AuditA live call with our team. You'll leave with your top three fixes.

Concrete & trades · 5 industries

Own your region for the jobs worth driving to.

Concrete, coatings, sealcoating, foundation repair and sewer crews. Tight seasons, heavy equipment and buyers who want proof you've done it before.

Concrete contractors

Flatwork, decorative and retaining wall contractors who want bigger pours, not smaller margins.

Cascade Concrete Coatings

Epoxy & coatings

Garage and commercial floor coating companies.

Sealcoating

Asphalt crews with a tight season to fill.

CBC Twin Cities

Foundation repair

Foundation, waterproofing and masonry companies.

Ground Tech

Sewer & septic

Excavation, sewer and septic contractors.

**Steve Henslin**Ground Tech Sewer, Excavation & Septic

★★★★★

They helped me triple my business and get lots of chimney leads with a new website, SEO and ads!

Watch their review1 min

Dylan FredricksonFredrickson Masonry

Stone fireplace by Fredrickson Masonry — Client projectFredrickson Masonry

Home services · 5 industries

Be the name they call when something breaks.

HVAC, plumbing, electrical and roofing companies. Huge demand, urgent buyers and a phone that has to ring every day, not just in a cold snap.

First Class Plumbing · shot by our team

Home services

Start here for the full plan for service companies with trucks on the road.

HVAC

Heating and cooling companies that want maintenance plans, not just emergencies.

Plumbing

Plumbers who want high-value calls they can track.

Electrical

Electricians ready for bigger residential and commercial work.

Roofing

Roofers who want to win on trust, not storm-chaser prices.

**Jake**Minnesota Mechanical Systems · HVAC

Accountants & finance · 5 industries

Win the clients who want advice, not just a tax return.

CPA firms, bookkeepers, tax preparers and payroll companies. Rob built an accounting firm of his own, Nuance Financial Tax & Accounting, so this one's personal.

Vo & Ouk CPAs

Accounting firms

Start here for the full plan to grow a firm with better clients and better margins.

CPA firms

Move clients from compliance work to planning and advisory.

Bookkeepers

A monthly roster of recurring, well-priced work.

District Tax

Tax preparers

Win the local search in season and keep clients year-round.

Payroll companies

Reach owners who are ready to hand off payroll.

**Shamal Asnani**Asnani CPA Tax & Accounting

★★★★★

Rob was amazing to work with. The guy went above and beyond at each turn and created an amazing website. His team is responsive and gives great insight. If you're looking for professional care when building your website and SEO, I recommend them to all of my fellow business owners!

Watch their review1 min

Drake Vant HulPerformance Financial

The Performance Financial team outdoors — Client teamPerformance Financial

Book your Sales & Marketing Audit Get the free guide for accounting firms

One system, tuned to you

The same Profitable Growth System, built around how your buyers decide.

Besides building two businesses of our own, we've helped over 550 small businesses since 2015. We know what it's like to be busy every day and still wonder where the profit went.

We start with what your customers ask.

Your site, videos and content answer the real questions buyers in your industry ask on Google, YouTube and AI tools.

We find where the profit is.

Not every lead is worth chasing. We track each one to the paid invoice, so you spend where it pays.

We capture proof that fits your work.

Project stories for builders. Before and afters for crews. Client spotlights for firms. Real work, real customers, real faces.

See the Profitable Growth System

Don't see your industry?

If you sell high-value work, we can probably help.

Owner-operated service businesses work with us across many more trades and professions. Start with what you need most right now, or book a call and we'll tell you straight if we're a fit.

1I'm just getting started 2My website and message aren't selling 3I need more leads, predictably 4I can't see what my ads are doing 5I need content that builds trust 6I'm ready to scale

Your next step

Get marketing built for your industry. Book your Sales & Marketing Audit.

We'll score your website, ads, proof and tracking against what works in your industry, then show you what we'd fix first.

Book your Sales & Marketing Audit See our work

If nothing's broken, we'll tell you that you don't need us.

More salesBetter marginsA team focused on what they do best