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Industries / Epoxy and floor coatings
Marketing for epoxy and floor coating installers

Turn garage floor searches into booked installs.

Most coating installers want homeowners who value a floor that lasts, not a DIY kit. But most agencies waste budget on DIY clicks. Don't get stuck explaining polyaspartic to price shoppers one call at a time. We'll build the system that shows finished floors, explains the difference and books the install.

Book your Sales & Marketing Audit Get the Floor Coating Demand Report

A live call with our team. You'll leave with your top three fixes.

Rob Satrom, owner of Feedbackwrench
Rob SatromYour guide for epoxy floor
Glossy flake-coated garage floor
Garage floors · patios · commercialSell the floor that lasts
FeedbackwrenchMarketing agency in Lakeville, MN
4.9177+ Google reviews
4.9★

177+ Google reviews from real clients

2015

helping small businesses grow since

550+

businesses transformed

Foundation enables execution

Build it in this order, and every piece makes the next one work.

Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.

  • 1A clear message, before any design or traffic
  • 2Website, videos and messaging that build trust and drive sales
  • 3Proof from day one: reviews, projects, video
  • 4Ads and remarketing, paid search first
  • 5Content that gets found: guides, service and town pages
  • 6Systems, people and process, so growth doesn't bury you
Brand script first. Design second. Always.
A clear messageStoryBrand first, design secondWebsite, Videos & Messagingthat Build Trust & Drive SalesProof: reviews, projects, videofrom day oneAds and remarketingpaid search firstContent that gets foundguides, YouTube, town pagesSystems and peoplebetter before biggerBUILD IN THIS ORDER
Musket ball, then cannonball

Start with one core campaign. Then roll out more.

One campaign, one service, your home town, tracked to the paid job. Once it hits the target, we copy what worked across every service and every town you serve.

  • 1One campaign to test the offer, the hook and the follow-up
  • 2Track cost per paid job, not cost per click
  • 3Hit the target, then add service and town campaigns
  • 4More campaigns, more content, more ranking pages, same system
Hit the target before you spend big.
1 · The musket ball
One core campaignGarage floors · your home town · tracked to the sale
✓ Hit the target: cost per paid job you can live with
→
2 · The cannonball
Garage floorsLakeville
Garage floorsBurnsville
Garage floorsEden Prairie
Garage floorsWoodbury
Basement floorsLakeville
Basement floorsBurnsville
Basement floorsEden Prairie
Basement floorsWoodbury
Commercial floorsLakeville
Commercial floorsBurnsville
Commercial floorsEden Prairie
Commercial floorsWoodbury
PatiosLakeville
PatiosBurnsville
PatiosEden Prairie
PatiosWoodbury
What we hear from floor coating companies

Tired of paying for clicks from people who wanted a DIY kit?

A garage floor is a one-day transformation homeowners love showing off. But until they see the difference between a kit and a professional coating, every quote feels expensive.

Sound familiar?

30-80%Most businesses waste 30-80% of their marketing spend. Nobody tracked the ad to the paid invoice, so the waste stayed invisible.
Nobody connects the dots✕✕✕Lead appsFranchise adsWeb guySpreadsheet quotesVoicemailReview appOnesystemWebsiteLeadsReviewsInvoicesInboxAds

Quotes, leads and reviews in different places means nobody knows which floor came from which dollar.

01Advertise

DIY clicks eat the budget.

Broad ads attract people shopping for kits at the hardware store, not installs.

Cost of waitingMost businesses waste 30-80% of their marketing spend. Yours goes to people who were never going to hire you.
02Convert

Hard to explain the difference.

Epoxy, polyaspartic, polyurea and flake all sound the same to a homeowner.

Cost of waitingBuyers default to the cheapest quote, or a kit that peels in a year.
03Advertise

Big-brand franchises.

National coating franchises outspend you on search and social.

Cost of waitingWithout a sharper message and local proof, you compete on their terms.
04Convert

Quotes go quiet.

You measure, quote and wait. Nobody follows up with a finished-floor video.

Cost of waitingGood jobs slip to whoever followed up first.
Book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
Where the money leaks

Most businesses waste 30-80% of their marketing spend. Here is where it goes.

1Ads2Leads3Website4Trust5The sale6DeliveryMarketingdollars in$30-80% of the spend drains away before it pays✓ Every dollar tracked from ad to paid invoiceProfitof every dollarIllustration1Ads2Leads3Website4Trust5The sale6DeliveryMarketing dollars30-80% drains away before it pays✓ Every dollar tracked to the paid invoiceProfitof every dollarIllustration
1
Advertise · AdsYou can't connect ad spend to sales.

You know what you spend, not what it brings back. So you keep funding what doesn't work.

Every lead is traced to the ad that brought it, so you fund what works.

2
Advertise · LeadsLeads aren't predictable.

Some months the phone rings. Some months it doesn't. When referrals slow, the discounting starts.

A steady flow of leads from ads, search and referrals, month after month.

3
Convert · WebsiteYour website doesn't sell.

It looks fine, but nothing tells a stranger why you're the better choice. So they call whoever makes it easy.

A clear message and real proof, so strangers know why you're the better choice.

4
Prove · TrustContent that builds trust never gets made.

When it does, it doesn't sound like you. So buyers compare you on price like everyone else.

Reviews, stories and videos in your voice, every month.

5
Convert · The saleYou can't sell the bigger, higher-margin job.

You quote what people ask for, one piece at a time, instead of guiding them to the full solution.

A sales process that guides buyers to the full, higher-margin solution.

6
Scale · DeliveryYour team is buried and your tools don't talk.

Double entry, busywork and a patchwork of apps. Your best people burn out, or leave.

One connected system and a trained team, so nothing falls through.

Find your leaks: book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
How we start, then scale, for epoxy

Finish the core before you go outward.

Marketing isn't a project. It's a system that compounds. We build it from the center out: convert first, then paid search, then each ring as the last one pays for itself. Tap a stage, or let it play.

Social media to buildrelationships & credibilityGuide-based blogs,YouTube & TikTokEmail list building,lead magnet & nurtureShort-form video adson Meta, TikTok or othersPaid search withremarketing & nurturingSTART HEREBrand · MessageWebsite · Videos
Profit tracking runs underneath every stage. Every review, page and video compounds.
Start hereAuto-playing

Tap any stage
Mo 1Mo 6Mo 12Mo 18Mo 240moreLEADS PER MONTH
Paid searchVideo adsEmail & nurtureGuides, search & AISocial & referrals
Illustration, not client data
The Profitable Growth System for floor coating companies

One system that books installs instead of DIY clicks.

The fundamentals homeowners need to see, plus the advantages that make them pay off, built in the right order for a floor coating company.

The fundamentals

The advantages

Fundamental 1 of 8

Strategy and messaging workshops

ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.

So that you can stand out and win work on value, not just price.

  • Your one-liner and story
  • Who you serve and why they buy
  • The message every page and ad uses
Fundamental 2 of 8

Brand and design standards

ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.

So that you can look as established as you really are, before the first quote.

  • Logo, colors and type rules
  • Templates your team can use
  • Consistent from yard sign to inbox
Fundamental 3 of 8

A website that sells

ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.

So that you can turn the visits you already get into booked work.

  • Clear message above the fold
  • Real photos and real reviews
  • Every form and call tracked
Fundamental 4 of 8

Videos that sell and nurture

ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionShort videos that show the prep, the flake broadcast and the reveal, so the difference is obvious.
ResultTrust before the first call, and buyers who already believe you're worth more.

So that you can sell at higher margins without a harder sell.

  • Scripted, shot or built for you
  • Local or national
  • Captions, music and every screen size
Fundamental 5 of 8

Paid ads

ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.

So that you can spend where it pays and stop guessing.

  • Google Search and local ads
  • Facebook and Instagram ads
  • Budgets tied to booked jobs
Where your ads runGoogle AdsYouTubeMetaFacebookInstagramLinkedIn
Fundamental 6 of 8

Funnel and retargeting

ProblemMost people don't buy on the first visit, and then they're gone.
SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.
ResultThe right message follows them until they're ready to call.

So that you can win the buyers who just needed a little more time.

  • Lead magnets and landing pages
  • Email and text follow-up
  • Retargeting ads that remind them
Fundamental 7 of 8

AI optimization, AEO and SEO

ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.
ResultYou show up in the map pack, on page one and in AI answers.

So that you can be found by buyers who are already looking for you.

  • Local SEO and Google Business Profile
  • Answer pages AI tools can quote
  • Rank tracking across your service area
Fundamental 8 of 8

Ad management and testing

ProblemAds nobody checks quietly waste more of your budget every month.
SolutionAds tuned to install intent, with DIY searches filtered out and spend moved to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.

So that you can get more jobs from the same ad spend.

  • Monthly creative tests
  • Search term and waste cleanup
  • Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do

Authority building

ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.

So that you can own your market instead of renting it from the ad platforms.

  • A steady stream of Google reviews
  • Client stories and case studies
  • Content for your site, YouTube and social
Advantage 2 of 6 · what most agencies won't do

Client engagement system

ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.

So that you can stop losing work to whoever replies first.

  • Instant text back on every lead
  • Follow-up until they book
  • Check-ins that bring repeat work
Advantage 3 of 6 · what most agencies won't do

Profit and ROI tracking

ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionEvery lead tracked to the paid install, so you know which ads made money.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.

So that you can put every dollar where it pays.

  • Every lead tracked to its source
  • Revenue and profit by channel
  • One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do

Your AI hub

ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.

So that you can get your time back without losing your voice.

  • Your story, offers and SOPs loaded in
  • Write, reply and plan in your voice
  • Works with Claude, ChatGPT and Grok
Advantage 5 of 6 · what most agencies won't do

Feedbackwrench OS

ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside
ResultOne system where every lead, text, quote and job lives.

So that you can run the business from one place instead of six.

  • Website hosting, CRM and one inbox
  • AI agents that answer and book
  • A pipeline your whole team can see
Advantage 6 of 6 · what most agencies won't do

Hire, train and deploy your people

ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.

So that you can step back from every job and let the business run.

  • Job posts and screening
  • Training built from your SOPs
  • Scorecards for every role

Every part feeds the next. One team, one system, built in the right order.

Book your Sales & Marketing AuditSee the full system
Websites we built for epoxy

Real websites for epoxy. Still live, still selling.

See all 143 sites
Woodinville Cascade Concrete Coatings: Epoxy Poly Garage Flo website
Minnesota Epoxy & Polyurea Floor Coating website
Christian Brothers Construction Minnesota website
Ground Tech Minneapolis St. Paul Sewer Cleaning, Sewer Repai website
The client engagement system

Before and after on every floor. The reveal does the selling.

A stained, cracked garage floor next to a glossy finished one sells itself. We help your crew capture the before, the prep and the reveal, ask for the review when the homeowner parks on it, and publish it everywhere.

BeforeThe stained, cracked slab
DuringGrinding, crack repair and flake
AfterThe glossy finished floor
ReviewAn automatic ask after the first park

Real work, real customers, real faces. We don't fake it. We capture it.

Everyfloor1Askreviews · video testimonials2Gathercustomer feedback3Capturestained · glossy4Createproject page · reel5Publishsite · Google · social
Look closer

What makes a website sell? Here's one we built.

This is the live site for Cascade Concrete Coatings, a concrete coating company in Woodinville, WA. Every numbered piece has a job, and every one of them is tracked.

  1. A headline that says what you do and where.Buyers know right away they found the right company, and Google does too.
  2. One clear next step: "Get A Free Quote".The same button sits on every page, so a ready buyer never has to hunt for it.
  3. Click-to-call, tracked to the source.Every call is tied to the ad, search or post that brought it, all the way to the paid job.
  4. 4.9 stars from 69 Google reviews, up front.Proof right where buyers decide, pulled in live so it never goes stale.
Visit cascadeconcretecoatings.com ↗
Cascade Concrete Coatings homepage, built by Feedbackwrench
Cascade Concrete Coatings website on a phone
See 6 real concrete websites we built.Every one is live. Click through and see what makes them sell.
See the examples
Coating clients

Coating installers who show off every floor.

Cascade Concrete Coatings is a polyurea coating company we helped launch. Here's what Nicole wrote, quoted exactly, plus their real finished floors.

The other reviews and the video come from concrete and masonry clients we serve.

4.9 177+ Google reviews · read them
Dylan FredricksonFredrickson Masonry & Chimney Repair
★★★★★Google review ↗
Rob and his team have gone above and beyond what we could have ever asked for. They are a huge reason why we were able to get our business off the ground and thriving. We feel so fortunate to have worked with such dedicated people who clearly enjoy helping small businesses like my own.
Nicole SchulerCascade Concrete Coatings
★★★★★Google review ↗
Rob jumped on not too long ago to help us out with are website and seo. I was sad to find out how much I missed in setting up my website but was very relieved as Rob went to town fixing those issues. We have already seen our website jump in traffic within two weeks along with several leads!!!!
Watch a video we made6 min
Mike RickeChristian Brothers Foundation & Concrete
★★★★★Google review ↗
Rob & his team are the real deal. The best thing to happen to our company. Best roi we have ever had.
Watch a video we made4 min
Plan ConcretePlan Pools & Concrete

Real floors from our coating clients.

Cascade Concrete Coatings jobs, photographed by their crew.

See our work
Domino flake garage floor by Cascade Concrete Coatings
Cascade Concrete CoatingsGarage floor
Finished garage floor coating by Cascade Concrete Coatings in Redmond
Cascade Concrete CoatingsGarage floor · Redmond
Commercial floor coating by Cascade Concrete Coatings
Cascade Concrete CoatingsCommercial floor
Coated patio by Cascade Concrete Coatings in Seattle
Cascade Concrete CoatingsPatio coating
Video we've made

Need video for your epoxy floor projects, ads or selling? Check out our video work.

Real testimonials, project films and video sales letters we planned, shot and edited for our clients. Click any one to watch.

See our video work
Plan PoolsCustomer testimonial · 5 minHomes by ModernoProject film · 2 minChristian Brothers ConstructionVideo ad · 1 minPreferred 1 ConcreteVideo sales letter · 1 min
Paid ads that pay

Ads that fill your calendar. Tracked all the way to the paid job.

Most ads get clicks. Ours get booked jobs, because the hook, the offer and the follow-up are built together. Then we show you which ads actually turned into revenue.

  • 1
    A hook that stops the scrollReal photos of your work and words your buyers already use.
  • 2
    An offer worth raising a hand forA clear next step, like a free design consult or a quick quote.
  • 3
    Follow-up in minutes, not daysEvery lead gets a fast reply and lands in your pipeline with its source.
See how our ads work
What your customers ask

Homeowners compare coatings before they call. Be the installer who answers.

Search volume is the voice of the homeowner. We answer what they ask about cost and coating types on your site, Google Business, YouTube and the AI tools they now ask first.

10K

monthly searches for "epoxy flooring near me"

3.8K

monthly searches for "epoxy garage floor cost"

Epoxy garage floor cost3,800
Best garage floor coating3,100
Epoxy floor cost1,700
Polyaspartic vs epoxy1,500
Garage floor ideas1,500
MONTHLY US SEARCHES · AHREFS, NOV 2026
GoogleYouTubeChatGPTClaudeGrok
SAMPLE SEARCH AND AI ANSWER · ILLUSTRATION

We cover AI optimization, AEO and SEO, and we filter out DIY searches so your budget goes to installs.

Our work

Clear message. Real photos. More calls.

Fredrickson Contracting website
Imperial Seal website
fredricksonmasonry.com
Fredrickson Masonry website
The system behind it all

Feedbackwrench OS runs your epoxy floor marketing, with AI doing the heavy lifting.

Run your ads, follow up with every lead, edit your website and post to social, all from one login. Your team asks. The AI does the work.

See what’s inside Feedbackwrench OSIncluded with every plan. See pricing →
app.feedbackwrench.com

Edit your website with a sentence

Your Epoxy Co.Free estimate

Garage floors that last in LakevillePrior Lake.

Say Prior Lake on the Prior Lake page.
✦ Visual edit · 1 change Publish
✓ Published. It’s live.

Your AI follows up in seconds

Taylor V. · website form, 8:41 PMI want a flake floor in my garage. How long does it take?
AI agent · 8:41 PMThanks Taylor! Want a free floor check and quote? I have Saturday at 10 AM or Wednesday at 4 PM.
Taylor V.Saturday works.
AI agentYou're booked for Saturday at 10 AM. I just sent how to prep the garage.
✓ Quote booked

Run and improve your ads

Spend$1,288
Leads22▲
Cost per lead$58▼
Garage floors · Lakeville$48
Basement floors · Prior Lake$52
Shop floors · Edina$89
✦ Move $300 from Edina to Garage floors · Lakeville?Apply
✓ Applied. We’ll watch the next 14 days.

Write once. Post everywhere.

Garage floor, grind to gloss in one day.
✦ Written by AI✓ Scheduled for Thu 9:00 AM

Example screens and numbers. Yours will show your own business.

How it works

Three steps from DIY clicks to booked installs.

No guessing and no giant proposal. You'll know what's broken and what we'd fix first before you spend another dollar.

1Book your audit 2Get your top three fixes 3We build your system
STEP 01

Book your Sales & Marketing Audit

A live call with our team. We look at your message, website, leads, proof, ads, tracking and systems.

STEP 02

Get your scored audit

You leave with a scored one-page audit, your top three fixes in order and what we'd do if it were our business.

STEP 03

We set up your system

We build your Profitable Growth System, then equip your team to run it. We're here when you want more.

Book your Sales & Marketing AuditSee our full process
Local search and maps

Own the map in every town you serve.

When someone searches for what you do, Google shows three businesses on the map. We track where you rank across your whole service area, pin by pin, then climb it town by town.

Google Business ProfileFully built out, posted to and full of fresh reviews.
Location and service pagesA page for each town and service that's worth winning.
Rank trackingA grid scan of your whole area, every month.
AI answersShow up when people ask ChatGPT and other AI tools.
See our SEO and AEO work
Start where you are

What does your coating company need most right now?

Pick the one that sounds like you. Every door leads to the same first step, and the same system behind it.

I'm just getting started.

A clear message, a brand and a site that sells installs from day one.

See the fix →

My website and message aren't selling.

Your site doesn't explain why a pro floor beats a kit.

See the fix →

I need more leads, predictably.

Garage floor leads every month, from ads tuned to install intent.

See the fix →

I'm advertising but can't see what's working.

See which ads booked measures and which ones paid.

See the fix →

I need content that builds trust.

Reveal videos, project pages and reviews from every floor.

See the fix →

I'm ready to scale.

Crews, systems and AI so you can run more installs each week.

See the fix →
Everything we do for epoxy floor companies

One team for your site, ads, video, reviews and follow-up.

Start with the $99 audit and we tell you which of these moves the needle first for your epoxy floor company. Tap any one to see how it works.

Feedbackwrench OSCRM, texting, reviews and AI in one login for your epoxy floor company.See how it worksStrategy and messagingOne clear message that tells homeowners why to pick you.See how it worksWebsites that sellA epoxy floor website that turns visits into calls and booked work.See how it worksSEO and AI searchBe the epoxy floor company Google and AI answers point to.See how it worksAds and trackingGoogle and Meta ads, tracked all the way to the paid invoice.See how it worksVideo and photoReal footage of your crews, projects and results.See how it worksVideo sales lettersVideos that sell homeowners before the first call.See how it worksClient engagementReviews, testimonials and referrals on autopilot.See how it worksYour AI hubYour story and SOPs loaded into AI so your team can use it.See how it worksRecruitingHire, train and deploy good people before you are desperate.See how it worksCreate MarketersA masterclass that turns your team into marketers.See how it worksReal client workSee 143 real websites and the videos behind them.See how it works
Video we've made

Video that sells epoxy floor work. Click any one to watch.

Videos we made for trades and home service owners like you. Click any one to watch.

Preferred 1 ConcreteVideo sales letter · 1 minMercer FlanaganVideo sales letter · 4 minMashbooksVideo sales letter · 1 minHomes by ModernoProject film · 2 minGentz Sporting ArmsVideo sales letter · 3 minDestination DecksProject film · 1 minThe Cabinet StoreProject film · 6 minCountry Creek BuildersProject film · 5 minPlan PoolsCustomer testimonial · 5 minMinnesota LandscapesProject film · 1 minNEI ElectricVideo sales letter · 2 minClark Lensing RealtorProject film · 3 min

Every video here was planned, shot and edited by our team for a real client.

Questions floor coating companies ask us

Straight answers before you book.

Still unsure? The audit is a live call. Bring your questions and we'll show you what we see.

Related

ConcreteSealcoatingFoundation repair
Does Feedbackwrench do SEO for epoxy and coating companies?

Yes. Service, coating-type and city pages built around what homeowners ask, plus Google Business and AI optimization, as part of the Profitable Growth System.

Can you keep DIY searches out of our ads?

Yes. We target install intent, filter out kit searches and move spend toward what books paid jobs. We never mark up your ad spend.

Do you work with coating dealers in a network?

Yes. We've worked with dealers in a coatings network and with independent installers.

Can my team update the website ourselves?

Yes, with a quick chat in Claude, ChatGPT or Grok.

Your next step

Be the coating company homeowners trust with their garage.

Get profitable growth you can measure. Book your Sales & Marketing Audit and see what we'd fix first for your coating company.

Book your Sales & Marketing AuditGet the Floor Coating Demand Report

We'll score your website, ads, proof and tracking, then show you what we'd fix first.

More salesBetter marginsA team focused on what they do best