Your message sounds like everyone else's
Your site, ads and sales calls all say "quality work at fair prices." Buyers can't tell you apart, so they shop on price.
Strategy and messaging workshops
Get a message your team, your website and your AI can all sell from.
Most owners know their work is better. Putting it into words that sell is hard, because most agencies skip strategy and jump straight to the website. Don't get stuck sounding like everyone else. We'll run a short series of workshops that turn what's in your head into workbooks your team and your AI work from.
It starts with the audit. A live call with our team, and you'll leave with your top three fixes.
Loaded into your AI hubEvery page, script and post stays on message
4.9★
177+ Google reviews from real clients
2015
helping small businesses grow since
550+
businesses transformed
Foundation enables execution
Build it in this order, and every piece makes the next one work.
Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.
- 1A clear message, before any design or traffic
- 2Website, videos and messaging that build trust and drive sales
- 3Proof from day one: reviews, projects, video
- 4Ads and remarketing, paid search first
- 5Content that gets found: guides, service and town pages
- 6Systems, people and process, so growth doesn't bury you
Problem · Solution · Transformation
From sounding like everyone else to the obvious choice.
Strategy is where it starts. Here is what changes when your message is clear.
Workshops that find your words
We sit down with you and your team and build your one-liner, your story and the message every page uses.
Everything says the same clear thing
Your website, videos, ads and proposals all tell one story, so every touch builds trust instead of confusion.
So better-fit buyers call ready to say yes
Less price shopping, shorter sales calls and more of the jobs you actually want.
Why marketing stalls
Tired of explaining what makes you different, over and over?
You know why you're the better choice. It just lives in your head. So your website says "quality and service," your ads say something else, and every new hire or vendor guesses.
Typical agencies forget to start with the message, leaving you with a pretty website that can't sell the bigger job. That's not your fault. It's the order things got built in.
Plain and simple.
We build from the bottom up. Your message carries everything above it.
Convert
Your website doesn't sell.
It looks fine, but nothing tells a stranger why you're the better choice.
Convert
You quote piece by piece.
Instead of guiding buyers to the full, higher-margin solution they really need.
Prove
Content doesn't sound like you.
Videos, posts and ads come out generic, so buyers compare you on price.
Scale
You keep restarting.
New agency, new website, new pitch. Nothing compounds because nothing was written down.
What we do together
Five workshops. Five workbooks. One message everything works from.
Short, focused sessions with you and your key people. We ask the hard questions, you bring what you know, and we write it down so it never lives only in your head again.
01
Your StoryBrand message
Your one-liner, the problems you solve, your plan and your stakes. The words a stranger understands in five seconds.
BecomesYour homepage, your core video and every ad headline
02
Services and profit
Every service you sell, which ones make the most money, which ones you want more of and how you price them.
BecomesA sales process that leads buyers to the bigger, better-margin job
03
Core differentiators
Why you, in words a buyer actually believes. Not "quality and service." The real reasons people pick you and stay.
BecomesProof points on every page, and the reason price matters less
04
Your approach
How you do the work, step by step, so a nervous buyer can see exactly what happens after they call.
BecomesYour plan section, your process video and fewer "what happens next?" calls
05
Vision and culture
Where you're going and what it's like to work with you, and for you.
BecomesYour about page, your recruiting pages and the people you attract
+
Brand and design standards
A logo, colors, fonts, photo style and a simple brand guide, so you look like one premium company everywhere.
BecomesA website, videos, ads and social that all match
Book your Sales & Marketing AuditWe'll score your message first, then show you what we'd fix.
Freed and equipped
Claude
ChatGPT
Grok
Your workbooks become the brain behind your AI.
We load your workbooks into your AI hub. So when you or your team ask Claude, ChatGPT or Grok for a page, a script, an ad or a post, it already knows your message, your services and how you talk.
- No more starting from a blank page, so content actually gets made.
- Everyone works from the same words, so your brand sounds like you everywhere.
- New hires and vendors get up to speed in a day, so the know-how stops living only in your head.
Claude
ChatGPT
Grok
Brand and design standards
Look like one premium company, everywhere you show up.
Buyers judge the job by how you look before they ever meet you. We set your logo, colors, fonts and photo style, then write them into a simple brand guide.
- Your website, videos, trucks, ads and social match, so you look established and worth the price.
- Your AI works from the same standards, so what it makes looks like you too.
- Any designer, printer or new hire can follow it, so you're never locked into one vendor.
Client brand boardCountry Creek Builders · remodeling
Moderno HomesClient shoot by our team
On your side of the table
You shouldn't need a marketing degree to explain your own business.
Besides building two businesses of our own, we've helped over 550 small businesses since 2015. We know what it's like to be busy every day and still wonder where the profit went.
2015
in business since
550+
businesses transformed
Family
owned and run by Rob & Heather
4.9★
177+ Google reviews from real clients
How it works
Three steps to a message that sells.
No giant proposal. You'll know what's unclear and what we'd fix first before you spend another dollar.
STEP 01
Book your Sales & Marketing Audit
A live call with our team. We look at your message, website, leads, proof, ads, tracking and systems.
STEP 02
Get your scored audit
You leave with a scored one-page audit, your top three fixes in order and what we'd do if it were our business.
STEP 03
We run your workshops
Five focused sessions, five workbooks, plus your brand standards. Then we build your website, videos and ads on top of them.
Book your Sales & Marketing AuditA live call with our team. You'll leave with your top three fixes.
The Profitable Growth System
Strategy is where the whole system starts.
Your workshops and brand standards are the first two parts of the Setup. Every other part works from them.
The fundamentals: the marketing you came for
- 1Strategy and messaging workshopsThis page
- 2Brand and design standardsThis page
- 3A website that sellsBuilt from it
- 4Videos that sell and nurture
- 5Paid ads
- 6Funnel and retargeting
- 7AI optimization, AEO and SEO
- 8Ad management and testing
The advantages: what most agencies won't do
- 9Client engagement system
- 10Profit and ROI tracking
- 11Your AI hubBuilt from it
- 12Feedbackwrench OS
- 13Hire, train and deploy your people
Your website and your AI hub both run on your workbooks. See the Profitable Growth System
Real clients
Real sites. Real owners. Real calls.
Real clients, real reviews
Owners who finally said it clearly.
4.9 177+ Google reviews · read them
★★★★★
Rob, Heather, and their team at FeedbackWrench have worked wonders for my business - a beautiful website, great photography, compelling content, and on-point execution of strategic marketing initiatives. Having a website and marketing machine that continuously feeds me leads is one of my business's greatest assets. Not only have they delivered seamlessly on our objectives, their coaching and consultations are clearly the best in my industry.
Trevor HaugPassageway Financial
★★★★★
Feedbackwrench was what our business needed & the result was an enjoyable process & solution that actually works. Laid back coaching, support & guidance that was enjoyable
Ashlee Tupy-RickertModerno Homes
★★★★★
I can not say enough great things about the team at Feedbackwrench, they are masterful story tellers and you just bring what you do well and they will come up with ideas that illustrate what you do well and there was no stress about that.
Sunny BowmanDakota County Lumber
Two ways this goes
Where profit, scale and freedom overlap.
A clear message is how you get all three. It sells the better job, it lets your team and your AI do more without you, and it keeps paying off every year.
With the right system
Your whole business tells one story.
- Buyers get why you're different in five seconds, so they call you instead of the next tab.
- You lead people to the full, better-margin job, so you do fewer jobs for more profit.
- Your team and your AI create on-message content without waiting on you.
- Every website, video and ad builds on the last, so nothing gets thrown away.
The cost of waiting
Every vendor keeps guessing.
- Your website, ads and videos each say something different.
- You keep competing on price because nobody can see why you're better.
- Every new agency starts over, and you pay for the same discovery again.
Video we've made
Need video for projects, ads or selling? Check out our video work.
Real testimonials, project films and video sales letters we planned, shot and edited for our clients. Click any one to watch.
See our video work
See it in action
Message first, then everything else
Clients we built the message for first. Here is what it looks like on their sites, in their ads and in their videos.
Buy it now
Get your message clear. Buy your Setup.
Launch includes messaging essentials. Build includes the full five-workshop StoryBrand process.
Setup
Launch Setup
Core pages plus a page for each service, messaging essentials, SEO foundations, Google and Meta ads built and tracked, and Feedbackwrench OS set up for you.
$2,500
one time, or from $179/mo
Buy nowOr pay over time
3 payments$899/mo6 payments$499/mo12 payments$279/mo18 payments$219/mo24 payments$179/moPay in full is always the lowest total.
Setup
Build Setup
Everything in Launch, plus service, location, project and niche pages, full messaging workshops, an AEO and SEO content plan, and video sales letters for your core offer and each main service.
$7,500
one time, or from $529/mo
Buy nowOr pay over time
3 payments$2,699/mo6 payments$1,499/mo12 payments$799/mo18 payments$649/mo24 payments$529/moPay in full is always the lowest total.
Not sure which one fits? Start with your $99 Sales & Marketing Audit.
Straight answers
Questions owners ask about strategy.
Plain answers. If yours isn't here, ask us on your audit call.
Do you do StoryBrand messaging?
Yes. Your StoryBrand message is the first workshop. Then we add four more (services, core differentiators, your approach, and vision and culture), because a one-liner alone won't run your marketing. It's all part of the Profitable Growth System.
How long do the workshops take?
They're short, focused sessions spread over a few weeks, so you can keep running your business. We'll map the schedule on your audit call.
Who should be in the room?
You, plus anyone who sells or delivers the work. The best lines usually come from the people closest to your customers.
What do I actually get?
A written workbook from each workshop, plus your brand and design standards. They load into your AI hub, so your team and your AI work from them every day.
We already have a logo and a website. Do we still need this?
Probably, if your site isn't selling the jobs you want. We'll tell you on the audit. If your message is already clear, we'll say so and point you to what's actually broken.
Where it fits
Strategy and messaging is one part of the system. Here is the whole thing.
Every part feeds the next. Click through to see how it all works together, or let it play.
The fundamentals
The advantages
Fundamental 1 of 8
Strategy and messaging workshops
ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.
So that you can stand out and win work on value, not just price.
- Your one-liner and story
- Who you serve and why they buy
- The message every page and ad uses
Fundamental 2 of 8
Brand and design standards
ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.
So that you can look as established as you really are, before the first quote.
- Logo, colors and type rules
- Templates your team can use
- Consistent from yard sign to inbox
Fundamental 3 of 8
A website that sells
ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.
So that you can turn the visits you already get into booked work.
- Clear message above the fold
- Real photos and real reviews
- Every form and call tracked
Fundamental 4 of 8
Videos that sell and nurture
ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.
ResultTrust before the first call, and buyers who already believe you're worth more.
So that you can sell at higher margins without a harder sell.
- Scripted, shot or built for you
- Local or national
- Captions, music and every screen size
Fundamental 5 of 8
Paid ads
ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.
So that you can spend where it pays and stop guessing.
- Google Search and local ads
- Facebook and Instagram ads
- Budgets tied to booked jobs
Where your ads run
Google Ads
YouTube
Meta
Facebook
Instagram
LinkedIn
Google AdsYouTubeMetaFacebookInstagramLinkedIn
Fundamental 6 of 8
Funnel and retargeting
ProblemMost people don't buy on the first visit, and then they're gone.
SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.
ResultThe right message follows them until they're ready to call.
So that you can win the buyers who just needed a little more time.
- Lead magnets and landing pages
- Email and text follow-up
- Retargeting ads that remind them
Fundamental 7 of 8
AI optimization, AEO and SEO
ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.
ResultYou show up in the map pack, on page one and in AI answers.
So that you can be found by buyers who are already looking for you.
- Local SEO and Google Business Profile
- Answer pages AI tools can quote
- Rank tracking across your service area
Fundamental 8 of 8
Ad management and testing
ProblemAds nobody checks quietly waste more of your budget every month.
SolutionWe test headlines, offers and creative every month, then move money to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.
So that you can get more jobs from the same ad spend.
- Monthly creative tests
- Search term and waste cleanup
- Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do
Authority building
ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.
So that you can own your market instead of renting it from the ad platforms.
- A steady stream of Google reviews
- Client stories and case studies
- Content for your site, YouTube and social
Advantage 2 of 6 · what most agencies won't do
Client engagement system
ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.
So that you can stop losing work to whoever replies first.
- Instant text back on every lead
- Follow-up until they book
- Check-ins that bring repeat work
Advantage 3 of 6 · what most agencies won't do
Profit and ROI tracking
ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.
So that you can put every dollar where it pays.
- Every lead tracked to its source
- Revenue and profit by channel
- One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do
Your AI hub
ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.
So that you can get your time back without losing your voice.
- Your story, offers and SOPs loaded in
- Write, reply and plan in your voice
- Works with Claude, ChatGPT and Grok
Advantage 5 of 6 · what most agencies won't do
Feedbackwrench OS
ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside
ResultOne system where every lead, text, quote and job lives.
So that you can run the business from one place instead of six.
- Website hosting, CRM and one inbox
- AI agents that answer and book
- A pipeline your whole team can see
Advantage 6 of 6 · what most agencies won't do
Hire, train and deploy your people
ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.
So that you can step back from every job and let the business run.
- Job posts and screening
- Training built from your SOPs
- Scorecards for every role
Every part feeds the next. One team, one system, built in the right order.
Your next step
Get a message that sells. Book your Sales & Marketing Audit.
We'll score your message, website, proof and tracking, then show you what we'd fix first.
If nothing's broken, we'll tell you that you don't need us.
More salesBetter marginsA team focused on what they do best
