Our Process & Project Timeline

Our Project Process

A Predictably Excellent Collaborative Process

We'll collaboratively work through our process to deliver an excellent project that you feel geat about. Strategy, writing, design & development are all part of the process.

Step 1:

Project Kickoff Meeting

In-Person Meeting • 90 minutes • Getting aligned on your vision

Focus:‍

Review your goals and confirm project timeline together

What We'll Do Together:

Review your goals and confirm project timeline
Choose the visual style you love by reviewing inspiring examples
Set up communication preferences and next steps
Start building sitemap and wireframe

What You Get

✅ Visual direction decided

✅ Timeline confirmed

✅ Everyone aligned

What We Do Next:

Our team analyzes your visual preferences and prepares your brand message workshops

Step 2:

Website Structure Review

Online Review • Video walkthrough • 2-3 days to respond

Focus:‍

See how your website will be organized and what goes where

What You'll Experience:

See how your website will be organized and what goes where
Approve the layout before we start writing and designing

What You Get

✅ Website structure locked

✅ Ready to build

What We Do Next:

Our team prepares for your brand message workshops

Step 3:

Brand Message Workshop 1

In-Person Meeting • 2 hours • Deep dive into your customer and story

Focus:‍

Get crystal clear on who buys from you and what they struggle with.

What We'll Discover Together:

Get crystal clear on your ideal customer and what they really want
Identify the problems that keep them up at night (and cost them money)
Position your business as the trusted guide who understands them
Create your simple 3-step process that gives customers confidence

What You Get

✅ Perfect customer clarity

✅ Powerful problem identification

✅ Trusted guide positioning

What We Do Next:

Our team develops your complete brand story

Step 4:

Brand Message Workshop 2

In-Person Meeting • 2 hours • Complete your brand story and core message

Focus:

‍Nail down what you want customers to do and how their life gets better

What We Create Together:

Craft the perfect call-to-action that gets customers to take the next step
Show what happens if they don't act (the real cost of waiting)
Paint the picture of success - how great their life will be after working with you
Create your one main message that makes you memorable and different

What You Get:

✅ Compelling calls-to-action

✅ Clear success vision

✅ Memorable core message

What We Do Next:

Our team prepares your visual design workshop

Step 5:

Visual Design Workshop

In-Person Meeting • 90 minutes • Bring your brand to life visually

Focus:

Choose colors, fonts, and visual style that reflects your values

What We'll Decide Together:

Choose your brand colors that create the right emotional feeling
Select fonts that match your personality and are easy to read
Decide on graphics, buttons, and visual style for everything

What You Get:

✅ Professional brand look

✅ Consistent everywhere

✅ Reflects your values

What We Do Next:

Our creative team builds your complete visual system

Step 6:

Our Creative Team Builds Your Visual System

Behind-the-scenes work • We create everything based on your approved style

Focus:

Professional design team creates all your visual elements

What Our Team Creates for You:

Design all your visual elements (backgrounds, cards, graphics, buttons)
Create Facebook and Instagram ad templates in all sizes you'll need
Build video overlay graphics for all your marketing content
Develop professional image templates for consistent photography

Your Involvement:

First Review: We show you everything we've created and get your feedback
Refinement: We make adjustments based on what you tell us
Final Approval: You sign off on your complete professional visual system.

What You Get:

✅ Complete professional visual system

✅ Ad templates ready to use

✅ Video graphics prepared

✅ Everything looks consistent and professional

What We Do Next:

Our writing team creates all your website content

Step 7:

Our Team Writes All Your Website Content

Behind-the-scenes work • We write everything using your brand story

Focus:

Professional copywriting team creates all your website messaging

What Our Team Writes for You:

Every headline, description, and piece of content on your website
Your video sales letter scripts and video ads
Your Meta and Google Ads
All your call-to-action buttons and forms
Your lead magnets and email sequences
Social media post templates using your brand message

This is SUPER Important - We Handle:

Every section of your website gets professionally written copy
All content follows your brand story and speaks to your ideal customer
SEO optimization without losing your authentic message
Everything is written to guide visitors toward becoming customers

Your Involvement:

Review each section as we complete it
Make suggestions and request changes through easy online collaboration
Approve sections as they're finished

What You Get:

✅ All website content professionally written

✅ SEO optimized without sounding robotic

✅ Everything guides customers to buy

✅ Social media content templates ready

What We Do Next:

Our writing team creates all your website content

Step 8:

We Create Your Video Scripts & You Record

Script delivery + Your recording + Our professional editing

Focus:

Create powerful videos that sell your services

What Our Team Provides:

Complete Video Sales Letter script using your brand story
Video advertisement scripts for multiple campaigns
Social media video content scripts
Step-by-step recording instructions and setup guidance

What You Do:

Record the videos using our scripts (we'll guide you on setup)
Send us the raw footage

What We Do:

Professional editing with your brand graphics and overlays
Create multiple versions for different platforms
Deliver polished videos ready for marketing

What You Get:

✅ Professional video sales letter

✅ Multiple video ads ready to use

✅ Social media video content

✅ Everything branded and polished

What We Do Next:

Our development team builds your complete website

Step 9:

Our Team Builds Your Complete Website

Behind-the-scenes development • Professional website creation

Focus:

Transform everything into your live, functional website

What Our Development Team Does:

Build your complete website using all approved content and design
Add all your professionally written copy with perfect formatting
Integrate your visual system across every page
Optimize for search engines while maintaining your authentic message
Set up forms, contact systems, and easy content management
Ensure everything works perfectly on phones, tablets, and computers
Test loading speed and optimize for best performance

Your Check-in Points:

Preview 1: See your website taking shape with content and basic design
Preview 2: Review complete visual integration and functionality
Final Review: Test everything before we move to launch phase

What You Get:

✅ Fully functional professional website

✅ Perfect on all devices

✅ SEO optimized

✅ Easy for you to manage

✅ Fast loading and professional

What We Do Next:

Our marketing team creates your advertising campaigns

Step 10:

Our Team Creates Your Complete Advertising System

Behind-the-scenes marketing development • Professional campaign creation

Focus:

Build advertising campaigns that bring you customers

What Our Marketing Team Creates:

Facebook and Instagram advertising campaigns with professional graphics
Google Ads campaigns with optimized copy and targeting
Video advertisements using your professionally edited content
LinkedIn campaigns for business-to-business targeting
Retargeting campaigns to re-engage website visitors
Landing pages specifically designed for each campaign

Campaign Strategy We Develop:

Audience targeting based on your ideal customer profile
Ad messaging that uses your brand story for consistency
Campaign budgets and optimization for best return on investment
Conversion tracking so you know which ads bring customers

What You Get:

✅ Professional advertising campaigns ready to launch

✅ Consistent messaging across all platforms

✅ Optimized for your ideal customers

✅ Tracking setup to measure success

What We Do Next:

We put everything together for your preview

Step 11:

Everything Together Preview

Online Review • See your complete digital presence

Focus:

Review your website, videos, and marketing materials working together

What You'll See:

Your complete website with all content, design, and functionality
All your video content including sales videos and advertisements
Your advertising campaigns and marketing materials
How everything works together as one professional system

Your Complete Digital Presence:

Professional website that tells your story and converts visitors
Video content that builds trust and sells your services
Advertising campaigns ready to bring you new customers
Social media content that maintains consistent branding
Email sequences that nurture leads into customers

What You Get:

✅ Complete professional online presence

✅ Everything works together perfectly

✅ Ready to attract and convert customers

✅ Consistent branding everywhere

What We Do Next:

We add success stories and credibility content

Step 12:

We Add Your Success Stories and Credibility

Online Review • Adding trust-building content

Focus:

Showcase your expertise and customer success stories

What We Add:

Customer testimonials presented professionally
Case studies showing your successful projects
Success stories that build trust with new visitors
Industry credibility and trust signals
Awards, certifications, and recognition properly displayed

Why This Matters:

Builds immediate trust with new website visitors
Shows proof that you deliver results for customers
Reduces hesitation and increases confidence in hiring you
Positions you as the established expert in your field

What You Get:

✅ Professional credibility content

✅ Trust-building testimonials

✅ Success stories prominently featured

✅ Expert positioning established

What We Do Next:

Three rounds of perfection to make everything exactly right

Step 13 - 15:

Three Rounds of Making Everything Perfect

Online Feedback • Quick and easy way to request changes

Focus:

Polish everything until you absolutely love it

Round 1: Big Picture Perfection

Make any major changes or strategic adjustments
Ensure your message comes across clearly everywhere
Optimize the customer journey flow through your website

Round 2: Fine-Tuning Everything

Perfect all the details and user experience
Enhance content and improve visual elements
Optimize website performance and loading speed

Round 3: Final Polish

Last touches and aesthetic refinements
Final quality checks across all elements
Prepare everything for your official launch

How It Works:

Simply click and comment directly on your website - no meetings needed!
We respond with videos showing you exactly what we changed
Each round makes everything better until it's perfect

What You Get:

✅ Everything perfected exactly how you want it

✅ Professional quality across all elements

✅ You love every detail

✅ Ready for successful launch

What We Do Next:

Final review and launch preparation

Step 16:

Final Review & Launch Preparation Meeting

In-Person Meeting • 90 minutes • Final walkthrough before launch

Focus:

Review everything one last time and coordinate your launch

What We'll Review Together:

Your complete website and all functionality
Your marketing campaigns and launch timeline
Video content integration and performance
Success metrics and how to track your results

Launch Coordination:

Set your official launch date and marketing campaign start
Review your ongoing support and optimization plan
Coordinate team roles for launch day
Plan your post-launch growth strategy

What You Get:

✅ Complete system approved and ready

✅ Launch timeline confirmed

✅ Marketing campaigns ready to activate

✅ Success tracking in place

What We Do Next:

Launch your complete professional presence

Step 17:

Launch & Training

In-Person Meeting • 90 minutes • You're officially live!

Focus:

Launch everything and learn how to manage your new system

What Happens:

Your website goes live to the world
Your marketing campaigns start bringing you customers
We activate all your tracking and optimization systems
You get complete training on managing everything

Training You'll Receive:

How to update your website and keep it looking professional
How to monitor your marketing campaigns and results
How to maintain your brand consistency in the future
How to use all your new marketing materials effectively

Ongoing Support:

30 days of comprehensive support to ensure everything runs smoothly
Direct access to our team for questions and optimization
Performance monitoring and campaign adjustment support

What You Get:

✅ Professional website live and attracting customers

✅ Marketing campaigns bringing you leads

✅ You know how to manage everything

✅ 30 days of ongoing support