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Get Found on Google & Establish a Dominant Web Presence

SEO, Web Design, & Marketing

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What We Do:

We’re an outsourced team for MN small businesses. We grow a dominant web presence that’s aligned to a wise business strategy.

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We’re Minnesota Local & Worthy of Trust

My name is Rob Satrom, and I’m the owner of FeedbackWrench SEO, Web Design & Marketing and we’re CRAZY about Local SEO & Business Development.

Our mission is to help business owners go from good to great, by helping them with their Web Presence and Business Development.

Our Purpose is to help maximize the efforts of entrepreneurs and help them build a business that lasts for generations.

Our Values are to be trustworthy, competent, enjoyable, and rigorous in all that we do.

Our Core Focus is to serve as an outsourced SEO & Marketing team for small businesses.

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SOCIAL MEDIA MANAGEMENT

We’ll help you build sales momentum from a strategic marketing plan.

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SEO

We help Minnesota entrepreneurs show up on Google when their core buyer is searching.

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ONLINE REPUTATION

We help you solidify the trust you’ve earned and eternalize the word-of-mouth referrals you’ve earned.

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WEB DESIGN

We help small businesses create and maintain their websites so they can stay relevant, secure, and optimized.

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VIDEO PRODUCTION & YOUTUBE

Youtube is a behemoth that needs to be leveraged by every small business.  Our professional videographers and producers will help you connect with your buyers and maximize the SEO properties of Youtube.

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CRM & SAAS CONSULTING

What should a small business use? We’ve worked with Hubspot, Salesforce, Activecampaign, Service Autopilot, Mhelpdesk, MethodCRM, Smartvault, G-Suite, Intuit Quickbooks Online, Woocommerce, Shopify, Squarespace, and a host of other SaaS platforms that help small businesses.

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CONTENT CREATION & COPY WRITING

We create compelling, helpful, relevant, and engaging content for your website.  Writing is the foundation of everything we do.

SEO Rank Factors

We start with your Mission, Purpose, Values, Core Focus, Buyer profiles, messaging, and then we translate that into a technically sound web presence.

Marketing Foundations

  • Mission
  • Purpose
  • Values
  • What drives your economic engine?
  • What can you be best at?
  • What are you passionate about?
  • What is your value proposition?
  • Who are your core buyer profiles?
  • What problems do you solve?
  • What are your competitive advantages?

Technical Features

  • Mobile Responsiveness
  • Google Page Speed Optimization
  • HTTPS encrypted
  • META Descriptions
  • META Titles
  • Schema JSON markup
  • Structured Data
  • XML Sitemaps
  • Keyword planning
  • H1, H2, and other tags
  • landing page and anchor text strategy

General Ranking Factors

  • Google My Business Page Signals – Proximity of address to search, Category, Keyword in business title
  • Citation Signals – “NAP” or “Name, Address, and Phone number” consistency
  • On-Page signals – Presence of NAP, Domain Authority, Page Authority, Keywords
  • Link Signals – Reputable, high quality, bona-fide local backlinks
  • Review Signals – Google Reviews, Yelp, Etc.
  • Social Signals – Google, Facebook, Twitter, engagement
  • Behavioral Signals – Click Through rate, bounce rate, check-ins, calls to action
  • Personalization of all assets

Understanding Google:

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SERPs

This is an example of a “search engine results page” or “SERP” for short.  It is broken into three main sections.

 

#1 – Paid Google Adwords

This top section of results are paid advertising.  Depending on how competitive the industry and keywords, the price can vary wildly on what it costs to buy an Ad in this section.

#2 – Local Pack or Google My Business Results

These results are attached to your “Google My Business” listing, or “GMB.”  This is the primary listing at Google which is used in:

  • Google Search Knowledge Panels
  • Google Maps Results
  • Google + Results

 

#3 – Organic Search Results

This is the most prized possession. Domain authority, page authority, backlinks and on page signals drive the results here.  Getting here is magic.

FeedbackWrench Web Design, SEO and Marketing in Minnesota

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