Client loginHelp Center
Sign up nowBook an audit
What stage are you?
Services
Industries
See for yourself
About
Pricing Book your Sales & Marketing Audit Sign up now
The Profitable Growth System

Marketing, strategy and systems to scale your small business profitably.

Small businesses that sell high-value work often grow busier, not more profitable. We build your selling machine and the operations behind it, so you sell more, protect your margins and free your team to focus on what they do best.

Book your Sales & Marketing Audit Find your starting point

A live call with our team. You'll leave with your top three fixes.

Rob Satrom, owner of Feedbackwrench
Rob SatromOwner, Feedbackwrench
FeedbackwrenchMarketing agency in Lakeville, MN
4.9177+ Google reviews
4.9★

177+ Google reviews from real clients

2015

helping small businesses grow since

550+

businesses transformed

What we do

Small businesses that sell high-value work often grow busier, not more profitable.

The problemMore work. Thinner margins.

Leads come from referrals and luck. Your website looks fine but does not sell. Most businesses waste 30 to 80% of their marketing spend, and nobody can say which dollar became a paid job.

The solutionOne system, built for you.

We build your selling machine and the operations behind it: a clear message, a website and videos that sell, ads that scale, profit tracking you can see and AI that handles the follow-up.

The resultMore sales. Better margins. A team that can focus.

Clients who use our profitability tracking see an average 10 to 20X ROI in the first year. One client moved the 47% of their ad spend that produced zero customers and grew revenue 38% on the same spend.

So that you can grow on purpose: more of the right work, at the margins it deserves, without running yourself and your team ragged.

Book your Sales & Marketing AuditSee how the system works
Foundation enables execution

Build it in this order, and every piece makes the next one work.

Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.

  • 1A clear message, before any design or traffic
  • 2Website, videos and messaging that build trust and drive sales
  • 3Proof from day one: reviews, projects, video
  • 4Ads and remarketing, paid search first
  • 5Content that gets found: guides, service and town pages
  • 6Systems, people and process, so growth doesn't bury you
Brand script first. Design second. Always.
A clear messageStoryBrand first, design secondWebsite, Videos & Messagingthat Build Trust & Drive SalesProof: reviews, projects, videofrom day oneAds and remarketingpaid search firstContent that gets foundguides, YouTube, town pagesSystems and peoplebetter before biggerBUILD IN THIS ORDER
What we do

Everything it takes to grow profitably. Built as one system.

The marketing you came for, plus the systems most agencies skip. Click through each part, or let it play.

The fundamentals

The advantages

Fundamental 1 of 8

Strategy and messaging workshops

ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.

So that you can stand out and win work on value, not just price.

  • Your one-liner and story
  • Who you serve and why they buy
  • The message every page and ad uses
Fundamental 2 of 8

Brand and design standards

ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.

So that you can look as established as you really are, before the first quote.

  • Logo, colors and type rules
  • Templates your team can use
  • Consistent from yard sign to inbox
Fundamental 3 of 8

A website that sells

ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.

So that you can turn the visits you already get into booked work.

  • Clear message above the fold
  • Real photos and real reviews
  • Every form and call tracked
Fundamental 4 of 8

Videos that sell and nurture

ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.
ResultTrust before the first call, and buyers who already believe you're worth more.

So that you can sell at higher margins without a harder sell.

  • Scripted, shot or built for you
  • Local or national
  • Captions, music and every screen size
Fundamental 5 of 8

Paid ads

ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.

So that you can spend where it pays and stop guessing.

  • Google Search and local ads
  • Facebook and Instagram ads
  • Budgets tied to booked jobs
Where your ads runGoogle AdsYouTubeMetaFacebookInstagramLinkedIn
Fundamental 6 of 8

Funnel and retargeting

ProblemMost people don't buy on the first visit, and then they're gone.
SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.
ResultThe right message follows them until they're ready to call.

So that you can win the buyers who just needed a little more time.

  • Lead magnets and landing pages
  • Email and text follow-up
  • Retargeting ads that remind them
Fundamental 7 of 8

AI optimization, AEO and SEO

ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.
ResultYou show up in the map pack, on page one and in AI answers.

So that you can be found by buyers who are already looking for you.

  • Local SEO and Google Business Profile
  • Answer pages AI tools can quote
  • Rank tracking across your service area
Fundamental 8 of 8

Ad management and testing

ProblemAds nobody checks quietly waste more of your budget every month.
SolutionWe test headlines, offers and creative every month, then move money to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.

So that you can get more jobs from the same ad spend.

  • Monthly creative tests
  • Search term and waste cleanup
  • Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do

Authority building

ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.

So that you can own your market instead of renting it from the ad platforms.

  • A steady stream of Google reviews
  • Client stories and case studies
  • Content for your site, YouTube and social
Advantage 2 of 6 · what most agencies won't do

Client engagement system

ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.

So that you can stop losing work to whoever replies first.

  • Instant text back on every lead
  • Follow-up until they book
  • Check-ins that bring repeat work
Advantage 3 of 6 · what most agencies won't do

Profit and ROI tracking

ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.

So that you can put every dollar where it pays.

  • Every lead tracked to its source
  • Revenue and profit by channel
  • One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do

Your AI hub

ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.

So that you can get your time back without losing your voice.

  • Your story, offers and SOPs loaded in
  • Write, reply and plan in your voice
  • Works with Claude, ChatGPT and Grok
Advantage 5 of 6 · what most agencies won't do

Feedbackwrench OS

ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside
ResultOne system where every lead, text, quote and job lives.

So that you can run the business from one place instead of six.

  • Website hosting, CRM and one inbox
  • AI agents that answer and book
  • A pipeline your whole team can see
Advantage 6 of 6 · what most agencies won't do

Hire, train and deploy your people

ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.

So that you can step back from every job and let the business run.

  • Job posts and screening
  • Training built from your SOPs
  • Scorecards for every role

Every part feeds the next. One team, one system, built in the right order.

Book your Sales & Marketing AuditSee the full system
Real client websites

Websites that sell before you pick up the phone.

Every one of these is a real business we built for. Clear message, real photos, and a reason to call you instead of the next guy.

See all 143 sites
Video we've made

Need video for projects, ads or selling? Check out our video work.

Real testimonials, project films and video sales letters we planned, shot and edited for our clients. Click any one to watch.

See our video work
Plan PoolsCustomer testimonial · 5 minHomes by ModernoProject film · 2 minMercer FlanaganVideo sales letter · 4 minLakeville Lawn Care & Snow RemovalBranded video asset · 6 min
More ranking pages, more traffic, same system

One core page becomes dozens that get found.

Every service line, every town you serve and every question customers ask becomes its own page, video and answer. That's how traffic compounds without buying it.

  • 1Core service page first, built to convert
  • 2A page per service line and a page per town
  • 3Guides and videos for what customers ask
  • 4Comparisons, projects and proof, all linked back to the core
Every review, page and video compounds.
Service linesone page eachCities you servea page per townQuestions customers askguides and videosComparisonsus vs the alternativesProjects and proofbefore and afterService + citypermutations at scaleYour coreservice page
The system behind it all

Feedbackwrench OS runs your marketing, with AI doing the heavy lifting.

Run your ads, follow up with every lead, edit your website and post to social, all from one login. Your team asks. The AI does the work.

See what’s inside Feedbackwrench OSIncluded with every plan. See pricing →
app.feedbackwrench.com

Edit your website with a sentence

Your Remodeling Co.Free estimate

Kitchens and basements, built right in LakevillePrior Lake.

Say Prior Lake on the Prior Lake page.
✦ Visual edit · 1 change Publish
✓ Published. It’s live.

Your AI follows up in seconds

Dana K. · website form, 8:41 PMHi, I’d like a quote on a kitchen remodel.
AI agent · 8:41 PMThanks Dana! Want a free design visit? I have Saturday at 10 AM or Tuesday at 4 PM.
Dana K.Saturday works.
AI agentYou’re booked for Saturday at 10:00 AM. I just sent the address.
✓ Booked, and the deal moved to Estimate booked

Run and improve your ads

Spend$1,288
Leads22▲
Cost per lead$58▼
Kitchens · Lakeville$48
Basements · Prior Lake$52
Aging in place · Edina$89
✦ Move $300 from Edina to Kitchens · Lakeville?Apply
✓ Applied. We’ll watch the next 14 days.

Write once. Post everywhere.

Before and after: a 1970s kitchen, opened up and brightened.
✦ Written by AI✓ Scheduled for Thu 9:00 AM

Example screens and numbers. Yours will show your own business.

Start where you are

What do you need most right now?

Pick the one that sounds like you. We'll show you what we'd fix first and how it fits into one system that keeps paying off.

Getting started1GettingstartedMessage and site2Messageand siteMore leads3MoreleadsAd tracking4AdtrackingTrust content5TrustcontentReady to scale6Readyto scaleYou are hereEvery stage starts with the same first step: your Sales & Marketing Audit

I'm just getting started.

You need a clear message, a brand and a website that sells from day one, without paying to redo it next year.

Start here

My website and message aren't selling.

It looks fine. It just doesn't turn visitors into calls, or lead buyers to the bigger, better-margin job.

Fix what's not selling

I need more leads, predictably.

Referrals got you here. Now you want a phone that rings every month, from ads you can turn up or down.

Get predictable leads

I'm advertising but can't see what's working.

You know what you spend, not what it brings back. So you can't double down on what's profitable.

See what's working

I need content that builds trust.

Video, reviews and project stories that sound like you, show your expertise and sell before you ever pick up the phone.

Build real proof

I'm ready to scale.

Systems, AI and the right people, so growth stops running through you and your team can keep up.

Scale with systems

Not sure which one fits? That's what the audit is for. Book your Sales & Marketing Audit

The real problem

More work hasn't meant more profit.

Most small businesses struggle to grow and scale profitably. We provide the marketing, strategy and systems to help them fulfill their potential.

You hired a web guy, an ads agency and a few apps. Nobody connects the dots, so nobody can tell you which dollar booked which job. That's not your fault. It's the patchwork.

Sound familiar?

Nobody connects the dots✕✕✕Web guyAds agencyCRMReview appTexting toolSchedulerOnesystemWebsiteLeadsReviewsInvoicesInboxAds
Where the money leaks

Most businesses waste 30-80% of their marketing spend. Here is where it goes.

1Ads2Leads3Website4Trust5The sale6DeliveryMarketingdollars in$30-80% of the spend drains away before it pays✓ Every dollar tracked from ad to paid invoiceProfitof every dollarIllustration1Ads2Leads3Website4Trust5The sale6DeliveryMarketing dollars30-80% drains away before it pays✓ Every dollar tracked to the paid invoiceProfitof every dollarIllustration
1
Advertise · AdsYou can't connect ad spend to sales.

You know what you spend, not what it brings back. So you keep funding what doesn't work.

Every lead is traced to the ad that brought it, so you fund what works.

2
Advertise · LeadsLeads aren't predictable.

Some months the phone rings. Some months it doesn't. When referrals slow, the discounting starts.

A steady flow of leads from ads, search and referrals, month after month.

3
Convert · WebsiteYour website doesn't sell.

It looks fine, but nothing tells a stranger why you're the better choice. So they call whoever makes it easy.

A clear message and real proof, so strangers know why you're the better choice.

4
Prove · TrustContent that builds trust never gets made.

When it does, it doesn't sound like you. So buyers compare you on price like everyone else.

Reviews, stories and videos in your voice, every month.

5
Convert · The saleYou can't sell the bigger, higher-margin job.

You quote what people ask for, one piece at a time, instead of guiding them to the full solution.

A sales process that guides buyers to the full, higher-margin solution.

6
Scale · DeliveryYour team is buried and your tools don't talk.

Double entry, busywork and a patchwork of apps. Your best people burn out, or leave.

One connected system and a trained team, so nothing falls through.

Find your leaks: book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
How we start, then scale

Finish the core before you go outward.

Marketing isn't a project. It's a system that compounds. We build it from the center out: convert first, then paid search, then each ring as the last one pays for itself. Tap a stage, or let it play.

Social media to buildrelationships & credibilityGuide-based blogs,YouTube & TikTokEmail list building,lead magnet & nurtureShort-form video adson Meta, TikTok or othersPaid search withremarketing & nurturingSTART HEREBrand · MessageWebsite · Videos
Profit tracking runs underneath every stage. Every review, page and video compounds.
Start hereAuto-playing

Tap any stage
Mo 1Mo 6Mo 12Mo 18Mo 240moreLEADS PER MONTH
Paid searchVideo adsEmail & nurtureGuides, search & AISocial & referrals
Illustration, not client data
AProfitable growth

Profitable growth you can measure and scale.

More sales and better margins, tracked from the first click to the paid invoice, so you know what to turn up.

  • We track every lead to the paid invoice, so you can put your next dollar where it already works.
  • Messaging and a sales process that lead buyers to the full, higher-margin job, so you do fewer jobs for better margins.
  • Ads you can turn up or down, so slow months stop being a surprise.
10-20Xaverage first-year ROI for clients who put our profitability tracking in place
Click to paid invoice Paid invoiceswe track to here ✓Booked jobsLeadsClicks$$$$$$most agencies stop here ↓
BFreed and equipped

Freed from vendors. Equipped to do it yourself.

We set you up with the latest AI and the tools to use it, so you and your team can run your own marketing and content. Add pages, update projects, make videos, write ads and post to social with a quick chat in Claude, ChatGPT or Grok. No waiting on designers, developers or an agency to get things done.

The usual agency wayFreed and equipped
Email a designer, wait a week for a new pageAsk in a quick chat, get a finished page
WordPress updates, plugins and maintenance billsPlain, fast code. Nothing to patch.
The agency owns the know-howYour team learns it and keeps it

And we're here when you want more.

See how it works
YourbusinessClaudeChatGPTGrokWebsiteInboxReports
Claude ChatGPT Grok
CWork that sells itself

Show off your best work. Win the better jobs.

We showcase your best work, your happy clients and your results in compelling project pages, case studies, video testimonials and reviews. Prospects see why you're different before they ever call, so they trust you sooner and price matters less.

  • We capture every project before and after, so you build a library of real photos and video that keeps selling.
  • Automated requests ask happy clients for reviews and video testimonials at the right moment.
  • Real work, real customers, real faces. We don't fake it. We capture it.
Finished three-season porch by Country Creek Builders in Prior Lake, Minnesota
Country Creek Builders
New oak stair railing and white balusters by Mastered Angles
Mastered Angles
Ground Tech branded excavator on a city sewer job
Ground Tech
The client engagement loop EverycustomerAskAskGatherGatherCaptureCaptureCreateCreatePublishPublish
Paid ads that pay

Ads that fill your calendar. Tracked all the way to the paid job.

Most ads get clicks. Ours get booked jobs, because the hook, the offer and the follow-up are built together. Then we show you which ads actually turned into revenue.

  • 1
    A hook that stops the scrollReal photos of your work and words your buyers already use.
  • 2
    An offer worth raising a hand forA clear next step, like a free design consult or a quick quote.
  • 3
    Follow-up in minutes, not daysEvery lead gets a fast reply and lands in your pipeline with its source.
See how our ads work
Rob Satrom, founder of Feedbackwrench
Rob SatromFounder, Feedbackwrench
On your side of the table

You shouldn't have to guess where the profit went.

Besides building two businesses of our own, we've helped over 550 small businesses since 2015. We know what it's like to be busy every day and still wonder where the profit went.
2015

in business since

550+

businesses transformed

Family

owned and run by Rob & Heather

4.9★

177+ Google reviews from real clients

One client's story Their ad spend, before tracking53% made customers47% made zeroWe moved it. Revenue grew 38% on the same spend.
Our work

Every one of these is a business we built for.

Pennington & Associates website
Ramos Accounting & Tax Services website
Sentinel Accounting Enrolled Agent near Cincinnati website
Charter Home Renovations website
How it works

Three steps from busy to profitable.

No guessing and no giant proposal. You'll know what's broken and what we'd fix first before you spend another dollar.

1Book your audit 2Get your top three fixes 3We build your system
STEP 01

Book your Sales & Marketing Audit

A live call with our team. We look at your message, website, leads, proof, ads, tracking and systems.

STEP 02

Get your scored audit

You leave with a scored one-page audit, your top three fixes in order and what we'd do if it were our business.

STEP 03

We set up your system

We build your Profitable Growth System, then equip your team to run it. We're here when you want more.

Then we build in order, so nothing gets wasted: ConvertAdvertiseProveGet foundScale with profit tracking underneath every step.
Book your Sales & Marketing AuditSee our full process
143 live sites and counting

Accountants, builders, landscapers. Built to win the better jobs.

Different industries, same system underneath: a clear message, proof up front, and every lead tracked to the paid invoice.

Real clients, real reviews

Don't take our word for it. Take theirs.

4.9 177+ Google reviews · read them
Steve HenslinGround Tech Sewer, Excavation & Septic
★★★★★
I wouldn't have believed it, but they've delivered more results than we could have imagined for our excavation, septic & sewer repair business. 100% recommend Feedbackwrench.
Watch their review
Steve Henslin
Steve HenslinGround Tech
★★★★★
After a few months of working with Rob - we noticed a drastic increase in website traffic - and this was before he started working on our SEO marketing. Now that Rob has added the SEO for our company - We are currently receiving more traffic and leads from our website then we can handle.
Watch a video we made4 min
Dan Drenckhahn
Dan DrenckhahnCountry Creek Builders
★★★★★Google review ↗
Working with Rob, Heather and Team FeedbackWrench has been the best investment I made for my business! They were so kind, they listened to what I wanted, what my goals were and they made suggestions based on their expertise. Literally, less than 1 month of my website going live, my phone begin to ring so much with potential clients due to them finding my website on Google. CRAZYYYY! They also helped simplify Facebook Ads and Google Ads for me. They were such a God-send and I'm grateful I found Rob on YouTube!
Parthenia WalkerFinancially Faithful Accounting & Tax
★★★★★
Rob was amazing to work with. The guy went above and beyond at each turn and created an amazing website. His team is responsive and gives great insight. If you're looking for professional care when building your website and SEO, I recommend them to all of my fellow business owners!
Watch their review1 min
Drake Vant Hul
Drake Vant HulPerformance Financial
★★★★★
There are so many ways they’ve helped us! From the high caliber of website and ads to the leads & sales they’ve helped us generate. Rob and the team always go the extra mile to make sure we’re successful, I recommend him fully.
Shamal Asnani
Shamal AsnaniAsnani CPA Tax & Accounting
★★★★★Google review ↗
Great experience working with Rob and his team! They built a fantastic website for my CPA firm and helped me set up paid advertising. The results were way better than I ever could have expected, I would highly recommend.
Drew DuskinDuskin CPA

Real work we've captured for clients.

Every photo here was shot by our team, on real jobs, for real clients.

See our work
Wide drone view of a Minnesota Landscapes project in Delano
Minnesota LandscapesDesign-build landscaping
The Ground Tech team in their equipment shop
Ground TechSewer, excavation and septic
Lakeville Lawn Care crew member beside a wrapped truck and mower trailer
Lakeville Lawn CareLawn care and snow
Finished remodel by Country Creek Builders in Apple Valley
Country Creek BuildersRemodeling
Dana from Mastered Angles beside the company's wrapped van
Mastered AnglesStairs and railings
Local search and maps

Own the map in every town you serve.

When someone searches for what you do, Google shows three businesses on the map. We track where you rank across your whole service area, pin by pin, then climb it town by town.

Google Business ProfileFully built out, posted to and full of fresh reviews.
Location and service pagesA page for each town and service that's worth winning.
Rank trackingA grid scan of your whole area, every month.
AI answersShow up when people ask ChatGPT and other AI tools.
See our SEO and AEO work
The cost of waiting

Settling for a click-chasing agency can cost you years of wasted spend.

Some agencies never connect ads to sales, leaving you funding what doesn't work. Meanwhile a competitor with more proof becomes the obvious choice in your region, on Google and in AI answers.

!
You keep paying for the same results.

Every year costs more, and nobody can show you which dollar booked which job.

!
You compete on price.

When buyers can't see your expertise, they compare you like everyone else.

!
You keep restarting.

New agency, new website, nothing compounds. You never own an asset.

Industries we know

Built for owners who sell high-value work.

Where price alone can't close the deal. We know these industries because we've done the work in them.

Accountants CPA firms Remodelers Home builders Landscaping Deck builders Concrete Bookkeepers
Tax preparers Payroll Contractors Epoxy Foundation repair Roofing HVAC Plumbing Electrical Sewer and septic Lawn care Sealcoating Pools Docks Home services All industries →
Websites we built

143 live websites. Built to sell the job.

Accountants, builders, landscapers and service businesses across the country. Real sites, still live, still carrying our name. Click through and see them for yourself.

See the full portfolio
Not ready to talk?

Learn what's working before you spend another dollar.

Browse every article
Free training

Stop competing on price. Sell the value.

How owners who sell high-value work guide buyers to the bigger, better-margin job, and stop losing it to the cheapest quote.

Watch the free training

Watch it on your schedule.
Videos

Watch what we teach owners every week
Accountants · free guide

12 secrets to growing an accounting firm
Accountants · course

Getting clients is a confrontation game
Blog

Websites, ads, AI and proof, in plain language
Your next step

Get profitable growth you can measure. Book your Sales & Marketing Audit.

We'll score your website, ads, proof and tracking, then show you what we'd fix first.

Book your Sales & Marketing AuditFind your starting point

If nothing's broken, we'll tell you that you don't need us.

More salesBetter marginsA team focused on what they do best