Invisible on the map and in AI answers
Competitors show up first on Google Maps and in ChatGPT answers. You get the leftovers.
AI optimization, AEO and SEO
Show up on Google, YouTube and in AI answers when your customers ask.
Most owners want to be the obvious answer when someone nearby needs help. Most SEO agencies chase keywords and send ranking reports. Don't get stuck invisible while a competitor with more proof gets recommended. We'll answer what your customers ask, everywhere they ask it, so Google, YouTube, Claude, ChatGPT and Grok point to you.
On the audit, we'll check who answers your customers' questions today.
Rob SatromYour SEO and AI guide
Answer first, rank secondHelpful, proven answers get recommended
4.9★
177+ Google reviews from real clients
2015
helping small businesses grow since
550+
businesses transformed
Foundation enables execution
Build it in this order, and every piece makes the next one work.
Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.
- 1A clear message, before any design or traffic
- 2Website, videos and messaging that build trust and drive sales
- 3Proof from day one: reviews, projects, video
- 4Ads and remarketing, paid search first
- 5Content that gets found: guides, service and town pages
- 6Systems, people and process, so growth doesn't bury you
Problem · Solution · Transformation
From invisible to the first call in your area.
When people search or ask AI for what you do, here is how we get you in front of them.
Pages and profiles Google and AI trust
A complete Google Business Profile, service and town pages, and answers AI tools can quote.
Climbing the map, town by town
We scan your whole service area every month and keep pushing until you own it.
So people already looking for you call you first
More calls from buyers who searched for exactly what you do, without paying per click.
More ranking pages, more traffic, same system
One core page becomes dozens that get found.
Every service line, every town you serve and every question customers ask becomes its own page, video and answer. That's how traffic compounds without buying it.
- 1Core service page first, built to convert
- 2A page per service line and a page per town
- 3Guides and videos for what customers ask
- 4Comparisons, projects and proof, all linked back to the core
Why great companies stay invisible
The internet doesn't know how good you are.
Hundreds of great jobs, a handful of reviews, no case studies and nothing that answers the questions buyers actually type. So Google, YouTube and AI tools recommend whoever has more proof.
Some SEO agencies chase keywords and send reports, leaving you ranked for searches that never book a job. That's not your fault. It's what most SEO was built to do.
Sound familiar?
Prove
Few reviews, no case studies.
The competitor with more proof wins the job, even when your work is better.
Get found
You're missing from AI answers.
Buyers now ask Claude, ChatGPT and Grok first. They recommend the companies with clear, proven answers.
Get found
Content doesn't answer real questions.
Blog posts written for keywords, not for the buyer asking "how much" and "how long."
Get found
Google Business sits stale.
No new photos, posts or replies, so you slide out of the map results nearby.
What your customers ask
Search volume is the voice of your customer. We answer it everywhere.
We find the real questions buyers ask, how often and in what words. Then we answer them on your website, Google Business, YouTube, social and in the AI tools people now ask first.
Cost"How much does a basement finish cost?"
Trust"Best rated deck builder near me"
Process"What do I need to switch accountants?"
Compare"Composite vs wood deck?"
Urgent"Emergency sewer repair near me"
Answered onYour website · Google Business · YouTube · AI answers · Social
Example questions from the industries we serve. Your audit maps the questions in your market.
Where you show up
One answer, four places buyers find you.
Ranking is a byproduct of being the most helpful, most proven answer over time. We build that answer once and put it everywhere.
Google search
Service and location pages that answer what buyers ask, so you get found for searches that book jobs.
Our own Search Console
Clicks2.64K
Impressions865K
Google Business
Photos, posts, reviews and replies kept fresh, so you show up in the map results nearby.
Our own Business Profile4.9 ★★★★★Marketing agency in Lakeville, Minnesota
YouTube
Videos that answer real questions and show real work, so buyers see you before they call.
AI answers
Clear, proven answers AI tools can find and trust, so you get recommended when people ask.
Claude
ChatGPTGrokBook your Sales & Marketing AuditWe'll show you who answers your customers' questions today.
Proof that compounds
Real reviews and real projects are what get you recommended.
Google and AI tools look for proof. Our client engagement system asks happy customers for reviews, video testimonials and project photos, then publishes them on your website, Google Business and YouTube.
- Every finished job becomes a project page, so you have more to show and more to be found for.
- Reviews come in steadily and get replies, so your profile stays fresh.
- Your team can publish it all with a quick chat in Claude, ChatGPT or Grok, so it doesn't wait on us.
Rob SatromFounder, Feedbackwrench
On your side of the table
You shouldn't lose the job to a company with worse work and better reviews.
Besides building two businesses of our own, we've helped over 550 small businesses since 2015. We know what it's like to be busy every day and still wonder where the profit went.
2015
in business since
550+
businesses transformed
Family
owned and run by Rob & Heather
4.9★
177+ Google reviews from real clients
How it works
Three steps to becoming the obvious answer.
No mystery reports. You'll see the questions in your market and who answers them before you spend another dollar.
STEP 01
Book your Sales & Marketing Audit
A live call with our team. We look at your message, website, leads, proof, ads, tracking and systems.
STEP 02
Get your scored audit
You leave with a scored one-page audit, your top three fixes in order and what we'd do if it were our business.
STEP 03
We build your answers
We map what your customers ask, build the pages, videos and proof that answer it, and keep your Google Business fresh. Your team learns to keep it going.
Book your Sales & Marketing AuditA live call with our team. You'll leave with your top three fixes.
The Profitable Growth System
Getting found pays off when it's tracked to the sale.
AI optimization, AEO and SEO is part seven of the Setup. The parts beside it are what make it profitable.
The fundamentals: the marketing you came for
- 1Strategy and messaging workshops
- 2Brand and design standards
- 3A website that sells
- 4Videos that sell and nurture
- 5Paid ads
- 6Funnel and retargeting
- 7AI optimization, AEO and SEOThis page
- 8Ad management and testing
The advantages: what most agencies won't do
- 9Client engagement systemMakes it profitable
- 10Profit and ROI trackingMakes it profitable
- 11Your AI hubMakes it profitable
- 12Feedbackwrench OS
- 13Hire, train and deploy your people
Proof feeds your rankings. Tracking shows which searches book jobs. Your AI hub keeps the content coming. See the Profitable Growth System
Real clients
Real sites. Real owners. Real calls.
Real clients, real reviews
Owners who got found, and got the calls.
4.9 177+ Google reviews · read them
★★★★★
After a few months of working with Rob - we noticed a drastic increase in website traffic - and this was before he started working on our SEO marketing. Now that Rob has added the SEO for our company - We are currently receiving more traffic and leads from our website then we can handle.
Dan DrenckhahnCountry Creek Builders
★★★★★
They helped me triple my business and get lots of chimney leads with a new website, SEO and ads!
Dylan FredricksonFredrickson Masonry
Two ways this goes
Picture being the name that comes up when they ask.
When your answers are the most helpful and best proven, you get recommended on Google, on YouTube and in AI answers. Then the calls come to you.
With the right system
You become the obvious choice nearby.
- Buyers find you for the questions that lead to jobs, so leads cost less over time.
- Every project and review adds up, so you own an asset instead of renting clicks.
- AI tools can find and trust your answers, so you show up where buyers ask first.
- Tracking shows which searches book paid jobs, so you build more of what works.
The cost of waiting
A competitor becomes the familiar name.
- The company with more proof wins the job, even when your work is better.
- Buyers ask AI first, and it recommends someone else.
- You keep paying for reports that never connect to a sale.
Video we've made
Need video for projects, ads or selling? Check out our video work.
Real testimonials, project films and video sales letters we planned, shot and edited for our clients. Click any one to watch.
See our video work
See it in action
Sites built to be found
Service pages, town pages and proof, built into real client sites.
Buy it now
Start getting found. Pick your plan.
Every Setup includes SEO foundations. Content keeps new answers going up every month.
Setup
Build Setup
Everything in Launch, plus service, location, project and niche pages, full messaging workshops, an AEO and SEO content plan, and video sales letters for your core offer and each main service.
$7,500
one time, or from $529/mo
Buy nowOr pay over time
3 payments$2,699/mo6 payments$1,499/mo12 payments$799/mo18 payments$649/mo24 payments$529/moPay in full is always the lowest total.
Monthly
Content
Two AEO and SEO articles a month, project updates, 3 to 5 social posts a week and monthly ROI reports. Billed on top of Feedbackwrench OS.
$750/mo
on top of Feedbackwrench OS
Buy nowMonthly
Content + Video
Everything in Content, plus 2 videos a month, a monthly newsletter, a monthly ad refresh and a meeting with Rob every other month. Billed on top of Feedbackwrench OS.
$1,500/mo
on top of Feedbackwrench OS
Buy nowNot sure which one fits? Start with your $99 Sales & Marketing Audit.
Straight answers
Questions owners ask about SEO and AI.
Plain answers. If yours isn't here, ask us on your audit call.
Does Feedbackwrench do SEO?
Yes. We do AI optimization, AEO and SEO for owner-led service businesses. We answer what your customers ask on your website, Google Business, YouTube and social, as part of the Profitable Growth System.
What's AEO?
Answer engine optimization. It means making your business the clear, trusted answer when people ask AI tools like Claude, ChatGPT or Grok for a recommendation.
Can you guarantee rankings?
No, and you should be careful with anyone who does. We build the most helpful, most proven answers in your market and track which searches turn into paid jobs.
How long does SEO take?
Usually months, not weeks. Proof and answers compound, so it keeps building. We'll set honest expectations on your audit call.
Do you manage Google Business Profiles?
Yes. Fresh photos, posts, review requests and replies are part of the work, because that's what keeps you in the map results nearby.
Do I need a new website first?
Not always. If your site can't convert the traffic, we'll tell you. See websites that sell.
Where it fits
SEO and AEO is one part of the system. Here is the whole thing.
Every part feeds the next. Click through to see how it all works together, or let it play.
The fundamentals
The advantages
Fundamental 1 of 8
Strategy and messaging workshops
ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.
So that you can stand out and win work on value, not just price.
- Your one-liner and story
- Who you serve and why they buy
- The message every page and ad uses
Fundamental 2 of 8
Brand and design standards
ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.
So that you can look as established as you really are, before the first quote.
- Logo, colors and type rules
- Templates your team can use
- Consistent from yard sign to inbox
Fundamental 3 of 8
A website that sells
ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.
So that you can turn the visits you already get into booked work.
- Clear message above the fold
- Real photos and real reviews
- Every form and call tracked
Fundamental 4 of 8
Videos that sell and nurture
ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.
ResultTrust before the first call, and buyers who already believe you're worth more.
So that you can sell at higher margins without a harder sell.
- Scripted, shot or built for you
- Local or national
- Captions, music and every screen size
Fundamental 5 of 8
Paid ads
ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.
So that you can spend where it pays and stop guessing.
- Google Search and local ads
- Facebook and Instagram ads
- Budgets tied to booked jobs
Where your ads run
Google AdsYouTube
Meta
Facebook
Instagram
LinkedIn
Google AdsYouTubeMetaFacebookInstagramLinkedIn
Fundamental 6 of 8
Funnel and retargeting
ProblemMost people don't buy on the first visit, and then they're gone.
SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.
ResultThe right message follows them until they're ready to call.
So that you can win the buyers who just needed a little more time.
- Lead magnets and landing pages
- Email and text follow-up
- Retargeting ads that remind them
Fundamental 7 of 8
AI optimization, AEO and SEO
ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.
ResultYou show up in the map pack, on page one and in AI answers.
So that you can be found by buyers who are already looking for you.
- Local SEO and Google Business Profile
- Answer pages AI tools can quote
- Rank tracking across your service area
Fundamental 8 of 8
Ad management and testing
ProblemAds nobody checks quietly waste more of your budget every month.
SolutionWe test headlines, offers and creative every month, then move money to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.
So that you can get more jobs from the same ad spend.
- Monthly creative tests
- Search term and waste cleanup
- Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do
Authority building
ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.
So that you can own your market instead of renting it from the ad platforms.
- A steady stream of Google reviews
- Client stories and case studies
- Content for your site, YouTube and social
Advantage 2 of 6 · what most agencies won't do
Client engagement system
ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.
So that you can stop losing work to whoever replies first.
- Instant text back on every lead
- Follow-up until they book
- Check-ins that bring repeat work
Advantage 3 of 6 · what most agencies won't do
Profit and ROI tracking
ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.
So that you can put every dollar where it pays.
- Every lead tracked to its source
- Revenue and profit by channel
- One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do
Your AI hub
ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.
So that you can get your time back without losing your voice.
- Your story, offers and SOPs loaded in
- Write, reply and plan in your voice
- Works with Claude, ChatGPT and Grok
Advantage 5 of 6 · what most agencies won't do
Feedbackwrench OS
ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside
ResultOne system where every lead, text, quote and job lives.
So that you can run the business from one place instead of six.
- Website hosting, CRM and one inbox
- AI agents that answer and book
- A pipeline your whole team can see
Advantage 6 of 6 · what most agencies won't do
Hire, train and deploy your people
ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.
So that you can step back from every job and let the business run.
- Job posts and screening
- Training built from your SOPs
- Scorecards for every role
Every part feeds the next. One team, one system, built in the right order.
Your next step
Get found when your customers ask. Book your Sales & Marketing Audit.
We'll score your search and AI visibility, website, proof and tracking, then show you what we'd fix first.
If nothing's broken, we'll tell you that you don't need us.
More salesBetter marginsA team focused on what they do best
