Client · Minnetonka, MN
Storm Master Roofing
A roofing, siding and window company that runs its marketing on our platform. Their own drone shots of finished roofs, like this one, are the kind of proof that wins the next neighborhood.
Marketing for roofing companies
Be the roofer they trust, not the one who knocked.
Homeowners are wary of roofers after every storm. Most roofing owners want steady retail replacements, not a feast after hail and a famine after. Typical agencies sell shared leads. We'll build the site, reviews and follow-up that make you the obvious safe choice, then track every signed roof back to where it came from.
A live call with our team. You'll leave with your top three fixes.
Rob SatromOwner, Feedbackwrench
Roofing
Homeowners searching nowEvery town, every season
140Ksearches for "roofing companies near me"
4.9★
177+ Google reviews from real clients
2015
helping small businesses grow since
550+
businesses transformed
Foundation enables execution
Build it in this order, and every piece makes the next one work.
Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.
- 1A clear message, before any design or traffic
- 2Website, videos and messaging that build trust and drive sales
- 3Proof from day one: reviews, projects, video
- 4Ads and remarketing, paid search first
- 5Content that gets found: guides, service and town pages
- 6Systems, people and process, so growth doesn't bury you
What we hear from roofers
Storm chasers make everyone look bad.
Homeowners assume every roofer is a storm chaser until proven otherwise. Lead services sell you leftovers that four other roofers already called. And after you climb the roof and send the estimate, you never hear back.
Feast after storms, famine between. Without proof and follow-up, there's no steady flow of retail replacements.
Sound familiar?
Most businesses waste 30-80% of their marketing spend. At roofing companies it hides in shared leads, estimates nobody follows up on and ads nobody can tie to a signed roof.
Convert
Trust is the whole sale.
Your site doesn't prove you're local, insured and here to stay.
Convert
Inspections that don't close.
You climb the roof, send the estimate and never hear back.
Advertise
Lead services sell you leftovers.
Shared leads that four other roofers already called.
Advertise
Feast after storms, famine between.
No steady flow of retail replacements to turn up when it's quiet.
Prove
Your best roofs aren't online.
Years of finished roofs and few photos, reviews or project pages to show for it.
Scale
You can't hire, train and keep good techs.
No SOPs, training on the fly and recruiting only when you're desperate. Growth stalls because you can't staff the work.
Book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
Musket ball, then cannonball
Start with one core campaign. Then roll out more.
One campaign, one service, your home town, tracked to the paid job. Once it hits the target, we copy what worked across every service and every town you serve.
- 1One campaign to test the offer, the hook and the follow-up
- 2Track cost per paid job, not cost per click
- 3Hit the target, then add service and town campaigns
- 4More campaigns, more content, more ranking pages, same system
1 · The musket ball
One core campaignRoof replacement · your home town · tracked to the sale✓ Hit the target: cost per paid job you can live with
→
2 · The cannonball
Roof replacementLakeville
Roof replacementBurnsville
Roof replacementApple Valley
Roof replacementSavage
Storm repairLakeville
Storm repairBurnsville
Storm repairApple Valley
Storm repairSavage
SidingLakeville
SidingBurnsville
SidingApple Valley
SidingSavage
GuttersLakeville
GuttersBurnsville
GuttersApple Valley
GuttersSavage
Where the money leaks
Most businesses waste 30-80% of their marketing spend. Here is where it goes.
1
Advertise · AdsYou can't connect ad spend to sales.
You know what you spend, not what it brings back. So you keep funding what doesn't work.
Every lead is traced to the ad that brought it, so you fund what works.
2
Advertise · LeadsLeads aren't predictable.
Some months the phone rings. Some months it doesn't. When referrals slow, the discounting starts.
A steady flow of leads from ads, search and referrals, month after month.
3
Convert · WebsiteYour website doesn't sell.
It looks fine, but nothing tells a stranger why you're the better choice. So they call whoever makes it easy.
A clear message and real proof, so strangers know why you're the better choice.
4
Prove · TrustContent that builds trust never gets made.
When it does, it doesn't sound like you. So buyers compare you on price like everyone else.
Reviews, stories and videos in your voice, every month.
5
Convert · The saleYou can't sell the bigger, higher-margin job.
You quote what people ask for, one piece at a time, instead of guiding them to the full solution.
A sales process that guides buyers to the full, higher-margin solution.
6
Scale · DeliveryYour team is buried and your tools don't talk.
Double entry, busywork and a patchwork of apps. Your best people burn out, or leave.
One connected system and a trained team, so nothing falls through.
Find your leaks: book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
How we start, then scale, for roofing
Finish the core before you go outward.
Marketing isn't a project. It's a system that compounds. We build it from the center out: convert first, then paid search, then each ring as the last one pays for itself. Tap a stage, or let it play.
Profit tracking runs underneath every stage. Every review, page and video compounds.
Start hereAuto-playing
Tap any stage
Paid searchVideo adsEmail & nurtureGuides, search & AISocial & referrals
Illustration, not client dataThe Profitable Growth System
The system that makes you the safe choice.
We build it in order. A site that proves you're the real deal, follow-up on every inspection, proof from every roof, then ads you can turn up between storms.
The fundamentals
The advantages
Fundamental 1 of 8
Strategy and messaging workshops
ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.
So that you can stand out and win work on value, not just price.
- Your one-liner and story
- Who you serve and why they buy
- The message every page and ad uses
Fundamental 2 of 8
Brand and design standards
ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.
So that you can look as established as you really are, before the first quote.
- Logo, colors and type rules
- Templates your team can use
- Consistent from yard sign to inbox
Fundamental 3 of 8
A website that sells
ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.
So that you can turn the visits you already get into booked work.
- Clear message above the fold
- Real photos and real reviews
- Every form and call tracked
Fundamental 4 of 8
Videos that sell and nurture
ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.
ResultTrust before the first call, and buyers who already believe you're worth more.
So that you can sell at higher margins without a harder sell.
- Scripted, shot or built for you
- Local or national
- Captions, music and every screen size
Fundamental 5 of 8
Paid ads
ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.
So that you can spend where it pays and stop guessing.
- Google Search and local ads
- Facebook and Instagram ads
- Budgets tied to booked jobs
Where your ads run
Google Ads
YouTube
Meta
Facebook
Instagram
LinkedIn
Google AdsYouTubeMetaFacebookInstagramLinkedInFundamental 6 of 8
Funnel and retargeting
ProblemMost people don't buy on the first visit, and then they're gone.
SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.
ResultThe right message follows them until they're ready to call.
So that you can win the buyers who just needed a little more time.
- Lead magnets and landing pages
- Email and text follow-up
- Retargeting ads that remind them
Fundamental 7 of 8
AI optimization, AEO and SEO
ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.
ResultYou show up in the map pack, on page one and in AI answers.
So that you can be found by buyers who are already looking for you.
- Local SEO and Google Business Profile
- Answer pages AI tools can quote
- Rank tracking across your service area
Fundamental 8 of 8
Ad management and testing
ProblemAds nobody checks quietly waste more of your budget every month.
SolutionWe test headlines, offers and creative every month, then move money to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.
So that you can get more jobs from the same ad spend.
- Monthly creative tests
- Search term and waste cleanup
- Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do
Authority building
ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.
So that you can own your market instead of renting it from the ad platforms.
- A steady stream of Google reviews
- Client stories and case studies
- Content for your site, YouTube and social
Advantage 2 of 6 · what most agencies won't do
Client engagement system
ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.
So that you can stop losing work to whoever replies first.
- Instant text back on every lead
- Follow-up until they book
- Check-ins that bring repeat work
Advantage 3 of 6 · what most agencies won't do
Profit and ROI tracking
ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.
So that you can put every dollar where it pays.
- Every lead tracked to its source
- Revenue and profit by channel
- One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do
Your AI hub
ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.
So that you can get your time back without losing your voice.
- Your story, offers and SOPs loaded in
- Write, reply and plan in your voice
- Works with Claude, ChatGPT and Grok
Advantage 5 of 6 · what most agencies won't do
Feedbackwrench OS
ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside
ResultOne system where every lead, text, quote and job lives.
So that you can run the business from one place instead of six.
- Website hosting, CRM and one inbox
- AI agents that answer and book
- A pipeline your whole team can see
Advantage 6 of 6 · what most agencies won't do
Hire, train and deploy your people
ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.
So that you can step back from every job and let the business run.
- Job posts and screening
- Training built from your SOPs
- Scorecards for every role
Every part feeds the next. One team, one system, built in the right order.
Look closer
What makes a website sell? Here's one we built.
This is the live site for First Class Plumbing, a plumbing company in the Twin Cities. Every numbered piece has a job, and every one of them is tracked.
- A headline that says what you do and where.Buyers know right away they found the right company, and Google does too.
- One clear next step: "Contact Us".The same button sits on every page, so a ready buyer never has to hunt for it.
- Click-to-call, tracked to the source.Every call is tied to the ad, search or post that brought it, all the way to the paid job.
- 5.0 stars from 158 Google reviews, up front.Proof right where buyers decide, pulled in live so it never goes stale.
- Chat that lands in one inbox.Chats, texts and calls all go to the same place in Feedbackwrench OS, so nothing slips.
See 26 real home service websites we built.Every one is live. Click through and see what makes them sell.
See the examples
The client engagement loop
Every roof you finish should sell the next one.
Homeowners trust what their neighbors trust. The engagement loop turns every finished roof into proof. After every job, the system asks for a review and photos, then turns the roof into posts and project pages for that neighborhood.
- After the job, an automatic text asks for a Google review.
- Drone shots and before and after photos become project pages for the neighborhood.
- Happy homeowners get a quick video request, so real faces vouch for you.
- Every review and project feeds Google, your site and AI answers.
Show off your best work. Win the better jobs.
Roofing clients
Roofers who were done getting burned by agencies.
4.9 177+ Google reviews · read them
★★★★★Google review ↗
Google review ↗I’ve been working with Rob for about 4 months now, and wouldn’t be happier! I had multiple terrible experiences with marketing agencies who completely took advantage of my lack of experience. I honestly didn’t want to use a marketing agency ever again and called rob only because someone in my contractor group swore up and down about him. I am happy to say it’s been a great experience. I have recommended rob to all of my contractor friends and will continue to do so.
Tyler MorganTrojan Roofing
I wouldn't have believed it, but they've delivered more results than we could have imagined for our excavation, septic & sewer repair business. 100% recommend Feedbackwrench.Watch their review
Steve HenslinGround Tech
Book your Sales & Marketing AuditWe'll score your website, ads, proof and tracking, then show you what we'd fix first.
Video we've made
Need video for your roofing projects, ads or selling? Check out our video work.
Real testimonials, project films and video sales letters we planned, shot and edited for our clients. Click any one to watch.
See our video work
Paid ads that pay
Ads that fill your calendar. Tracked all the way to the paid job.
Most ads get clicks. Ours get booked jobs, because the hook, the offer and the follow-up are built together. Then we show you which ads actually turned into revenue.
- 1A hook that stops the scrollReal photos of your work and words your buyers already use.
- 2An offer worth raising a hand forA clear next step, like a free design consult or a quick quote.
- 3Follow-up in minutes, not daysEvery lead gets a fast reply and lands in your pipeline with its source.
Search and AI answers
Roofing demand is big and local.
Search volume is the voice of your customer. We answer what homeowners ask about storms, costs and repairs on your site, Google Business, YouTube and social, so you show up on Google and in AI answers.
What homeowners search for
Roofingroofing companies near me140K
roofers near me85K
roofing companies near me140K
roofers near me85K
best roofers near me5.2K
roofing repair near me4.3K
leaking roof repair3.1K
commercial roofing companies near me2.8K
commercial roofers near me2.7K
best roofing companies near me2.6K
SOURCE: AHREFS, US MONTHLY SEARCH VOLUME, NOV 2026
Claude
ChatGPTGrokHow do I know if a roofer is legit after a hail storm?
AI answer
SAMPLE · ILLUSTRATION
Look for a local company with a physical address, proof of insurance, a written warranty and recent reviews from your area. Be careful with anyone who shows up uninvited and pushes you to sign that day.
★
Your roofing companyCited from your hail damage guide and reviews
Questions your customers ask every month
- How much does a new roof cost?
- Does insurance cover roof replacement?
- How long does a roof last?
- Repair or replace my roof?
- Signs of hail damage on a roof
Questions roofers ask us
Does Feedbackwrench do marketing for roofing companies?
Yes. We build the website, reviews, ads and follow-up for roofing companies, then track every signed roof back to the source.
Do you sell roofing leads?
No. We build your own system, so homeowners call you and only you.
Can you help us close more inspections?
Yes. Follow-up texts and emails go out after every inspection, and proof on your site makes the decision easier.
What about slow months between storms?
That's what retail replacement ads and steady proof are for. You'll see which channels sign roofs, so you can turn them up when it's quiet.
Our work
Clear message. Real photos. More calls.
The system behind it all
Feedbackwrench OS runs your roofing marketing, with AI doing the heavy lifting.
Run your ads, follow up with every lead, edit your website and post to social, all from one login. Your team asks. The AI does the work.
Edit your website with a sentence
Roofs that hold up in LakevillePrior Lake.
Say Prior Lake on the Prior Lake page.
✦ Visual edit · 1 change Publish
✓ Published. It’s live.
Your AI follows up in seconds
Lee F. · website form, 8:41 PMWe lost shingles in the storm. Can you inspect the roof?
AI agent · 8:41 PMThanks Lee! I can get an inspector out for you. I have Friday at 10 AM or Saturday at 1 PM.
Lee F.Friday works.
AI agentYou're booked for Friday at 10 AM. I just sent the inspector's name and photo.
✓ Inspection booked
Run and improve your ads
Spend$1,288
Leads22▲
Cost per lead$58▼
✦ Move $300 from Edina to Storm repair · Lakeville?Apply
✓ Applied. We’ll watch the next 14 days.
Write once. Post everywhere.
What storm damage looks like from the ground.
✦ Written by AI✓ Scheduled for Thu 9:00 AM
Example screens and numbers. Yours will show your own business.
How it works
Three steps to steady, signed roofs.
No guessing and no giant proposal. You'll know what's broken and what we'd fix first before you spend another dollar.
STEP 01
Book your Sales & Marketing Audit
A live call with our team. We look at your website, calls, reviews, ads, tracking and how fast your team follows up.
STEP 02
Get your scored audit
You leave with a scored one-page audit, your top three fixes in order and what we'd do if it were our business.
STEP 03
We set up your system
We build your Profitable Growth System, then equip your office to run it. We're here when you want more.
Then we build in order, so nothing gets wasted: ConvertAdvertiseProveGet foundScale with profit tracking underneath every step.
Besides building two businesses of our own, we've helped over 550 small businesses since 2015. We know what it's like to be busy every day and still wonder where the profit went.
Our team shoots real crews, trucks and jobs for the trades companies we work with. We know what wins the next call.
Start where you are
What do you need most right now?
Pick the one that sounds like your shop. Every door leads to the same first step, your Sales & Marketing Audit.
I'm just getting started.
Starting or rebranding a roofing company? Get a message, a brand and a site that sells from day one.
Start hereMy website and message aren't selling.
Your site looks fine but doesn't win the call or sell the replacement. Fix that first.
Start hereI need more leads, predictably.
Busy season buries you, slow months starve you. Add calls you can turn up or down.
Start hereI'm advertising but can't see what's working.
You're paying for ads or leads. Find out which ones booked paid jobs.
Start hereI need content that builds trust.
Reviews, photos and video from real jobs that win the next homeowner.
Start hereI'm ready to scale.
Systems, AI and hiring, so growth doesn't bury your office and your crews.
Start here
Local search and maps
See our SEO and AEO work
Own the map in every town you serve.
When someone searches for what you do, Google shows three businesses on the map. We track where you rank across your whole service area, pin by pin, then climb it town by town.
Google Business ProfileFully built out, posted to and full of fresh reviews.
Location and service pagesA page for each town and service that's worth winning.
Rank trackingA grid scan of your whole area, every month.
AI answersShow up when people ask ChatGPT and other AI tools.
Everything we do for roofing companies
One team for your site, ads, video, reviews and follow-up.
Start with the $99 audit and we tell you which of these moves the needle first for your roofing company. Tap any one to see how it works.
Feedbackwrench OSCRM, texting, reviews and AI in one login for your roofing company.See how it worksStrategy and messagingOne clear message that tells homeowners why to pick you.See how it worksWebsites that sellA roofing website that turns visits into calls and booked work.See how it worksSEO and AI searchBe the roofing company Google and AI answers point to.See how it worksAds and trackingGoogle and Meta ads, tracked all the way to the paid invoice.See how it worksVideo and photoReal footage of your crews, projects and results.See how it worksVideo sales lettersVideos that sell homeowners before the first call.See how it worksClient engagementReviews, testimonials and referrals on autopilot.See how it worksYour AI hubYour story and SOPs loaded into AI so your team can use it.See how it worksRecruitingHire, train and deploy good people before you are desperate.See how it worksCreate MarketersA masterclass that turns your team into marketers.See how it worksReal client workSee 143 real websites and the videos behind them.See how it works
Video we've made
Video that sells roofing work. Click any one to watch.
Videos we planned, shot and edited for real roofing businesses and owners like you. Click any one to watch.
Country Creek BuildersProject film · 5 min
Storm Master RoofingVideo sales letter · 2 min
Christian Brothers ConstructionVideo ad · 1 min
Country Creek BuildersCustomer testimonial · 6 min
Storm Master RoofingBranded video asset · 9 min
Christian Brothers ConstructionProject film · 5 min
Country Creek BuildersProject film · 7 min
Christian Brothers ConstructionProject film · 6 min
Country Creek BuildersProject film · 3 min
Christian Brothers ConstructionBranded video asset · 14 min
Country Creek BuildersProject film · 2 min
Christian Brothers ConstructionYouTube video · 3 minEvery video here was planned, shot and edited by our team for a real client.
Your next step
Be the roofer they trust. Know which roofs your marketing signed.
We'll score your website, ads, proof and tracking, then show you what we'd fix first.
A live call with our team. You'll leave with your top three fixes.
More salesBetter marginsA team focused on what they do best