Answering the same questions on every call
You spend hours explaining cost, timing and process to people who were never going to buy.
Video sales letters · Setup part 4
Video sales letters that sell before the first call.
Most buyers decide who to call before they ever pick up the phone. But most websites make them read, compare and guess. Don't get stuck explaining the same thing on every call. We'll write and produce your core video sales letter, plus one for each service line, so the right buyers show up ready.
A live call with our team. You'll leave with your top three fixes.
Core video sales letter
Sample hook, real clientPhoto from our Performance Financial shoot. The caption shows how an early-clarity hook reads.
4.9★
177+ Google reviews from real clients
2015
helping small businesses grow since
550+
businesses transformed
Foundation enables execution
Build it in this order, and every piece makes the next one work.
Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.
- 1A clear message, before any design or traffic
- 2Website, videos and messaging that build trust and drive sales
- 3Proof from day one: reviews, projects, video
- 4Ads and remarketing, paid search first
- 5Content that gets found: guides, service and town pages
- 6Systems, people and process, so growth doesn't bury you
Problem · Solution · Transformation
From repeating yourself to leads who already get it.
A video sales letter answers the big questions before the first call. Here is what that changes.
A sales video that answers them first
A short, scripted video that tells your story, explains your process and handles the big objections.
Leads arrive informed
People watch before they book, so the ones who call already understand what you do and why it costs what it does.
So sales calls get shorter and more of them say yes
Less time educating, more time closing the jobs that fit.
The real problem
Tired of every sales call starting from zero?
You explain who you are, how it works, why it costs what it does and why they can trust you. Again. By the time you get to their project, the call's almost over. Most websites don't help, because they list services instead of telling the story.
Plain and simple, you're the only one selling.
Convert
Your website doesn't sell.
It looks fine, but nothing tells a stranger why you're the better choice. They call the competitor whose site makes it easy.
The bigger job
You struggle to sell the full solution.
You quote what people ask for, one piece at a time, and the best projects go to whoever positioned them better.
Spokesperson
Nobody's selling your business on camera.
So your ads and pages feel flat, and buyers never hear your voice before the call.
Rob SatromFounder, Feedbackwrench
On your side of the table
You shouldn't have to sell the same thing from scratch on every call.
Besides building two businesses of our own, we've helped over 550 small businesses since 2015. We know what it's like to be busy every day and still wonder where the profit went.
2015
in business since
550+
businesses transformed
Family
owned and run by Rob & Heather
4.9★
177+ Google reviews from real clients
We've scripted and produced videos for accountants, remodelers, masons and excavation crews. The story is always the buyer's. Your job is to be the guide who makes the choice easy.
The early-clarity hook
Say who it's for and what it fixes in the first ten seconds.
Clever openers lose people. A clear one keeps the right buyers watching and lets the wrong ones move on. Every video we write opens by naming the audience and the upgrade they want.
The formula
[Your buyer]: [the specific upgrade they want]?
"Remodelers: ready to sell the bigger, better-margin job?"
"Tired of getting busier, not more profitable?"
"Stop me if this sounds familiar..."
0:00 · HOOKHomeowners: sewer line acting up? Here's what a camera inspection shows you.
Sample service-line VSL
Footage from our Ground Tech shoot. Hook written as an example.
Book a camera inspectionHow a VSL is built
Every VSL tells the story your buyer is already living.
Your buyer is the hero. You're the guide. Six beats, in order, so a stranger understands what you do and why you in a few minutes.
Book your Sales & Marketing AuditWe'll score your website, ads, proof and tracking, then show you what we'd fix first.
Built in the Setup
One core VSL. Then a video for every decision.
A buyer has different questions at each step. So we make a short video for each one, all from the same message.
Asnani CPAYour core video sales letter
The one video that tells the whole story. It lives on your home page and runs in your ads and email.
- Names your buyer and their problem fast
- Shows your plan and your proof
- Ends with one clear next step
1 to 3 min each
A VSL for each service line
Core service first, then each other service line, on that service's page and in its ads.
1 to 2 min
About us
Who you are and why you do it, for your about page, welcome emails and remarketing.
1 to 3 min
Pricing
How your pricing works and the value behind it, so buyers stop comparing you on the number alone.
1 to 2 min
Our process and your consultation
What happens after they book and what the first meeting looks like, so more people show up ready.
Where it works
Make it once. Put it everywhere a buyer decides.
Your VSL answers questions while you're on a job site. It plays on your website, warms up cold ads, follows up by email and greets people right after they book.
- Short ad cuts come from the same footage, so your ads match your website.
- We track which videos lead to booked calls and paid jobs, so you know what to turn up.
How we make it
You show up for one session. We do the rest.
It starts with your messaging workshops, so the script already sounds like you. Then we record it the way that fits you and cut it for every screen.
1Workshop
Your message, services and differentiators, pulled from you in plain conversation.
2Script
We write the hook, problem, plan and proof. You approve every word.
3Record
A premium shoot with a teleprompter, or a voiceover with your photos and footage.
4Edit
Captions, music, your brand and real project footage.
5Publish
1:1, 9:16, 16:9 and 4:5, on your site, ads and email.
How it works
Three steps to a video that sells for you.
No guessing. You'll know what your buyers need to hear first before we write a word.
STEP 01
Book your Sales & Marketing Audit
A live call with our team. We look at your message, website, leads, proof, ads, tracking and systems.
STEP 02
Get your scored audit
You leave with a scored one-page audit, your top three fixes in order and what we'd do if it were our business.
STEP 03
We set up your system
We build your Profitable Growth System, starting with your core VSL, then equip your team to keep it fresh.
Real clients
Real sites. Real owners. Real calls.
Real clients, on camera
Hear it from owners who've been on camera with us.
4.9 177+ Google reviews · read them
There are so many ways they’ve helped us! From the high caliber of website and ads to the leads & sales they’ve helped us generate. Rob and the team always go the extra mile to make sure we’re successful, I recommend him fully.
Shamal AsnaniAsnani CPA Tax & Accounting
Rob was amazing to work with. The guy went above and beyond at each turn and created an amazing website. His team is responsive and gives great insight. If you're looking for professional care when building your website and SEO, I recommend them to all of my fellow business owners!Watch their review1 min
Drake Vant HulPerformance Financial
They helped me triple my business and get lots of chimney leads with a new website, SEO and ads!Watch their review1 min
Dylan FredricksonFredrickson Masonry
Two futures
Picture buyers calling you already sold on how you work.
Or keep giving the same pitch on every call. Here's what each road looks like a year from now.
With the system
Show off your best work. Win the better jobs.
- Buyers watch your story before they call, so your calls start with their project, not your introduction.
- Your pricing and process videos answer the hard questions early, so you spend less time with the wrong fit.
- Each service line gets its own VSL and ads, so you can grow the work you want more of.
If you wait
Settling for a site that just lists services can keep you selling one call at a time.
!
You stay the only salesperson
Every call depends on you, so you can't step back or scale.
!
Buyers compare you on price
Without your story, the cheapest quote looks the same as yours.
!
Ads send traffic nowhere
Some agencies run ads to pages that don't sell, leaving you paying for clicks that never call.
Book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
Video we've made
Video sales letters we have made. Click any one to watch.
Real VSLs for real clients. Then see the testimonials and project films we make for the same businesses.
Mercer FlanaganVideo sales letter · 4 min
MashbooksVideo sales letter · 1 min
Gentz Sporting ArmsVideo sales letter · 3 min
Preferred 1 ConcreteVideo sales letter · 1 min
NEI ElectricVideo sales letter · 2 min
Platinum BuildersVideo sales letter · 5 min
First Class PlumbingVideo sales letter · 2 min
William Costley LLCVideo sales letter · 2 min
Storm Master RoofingVideo sales letter · 2 min
Kenosha Heating & CoolingVideo sales letter · 1 min
Partners in ExcellenceVideo sales letter · 4 min
Rodan CleanersVideo sales letter · 1 minEvery video here was planned, shot and edited by our team for a real client.
Buy it now
Get a video that sells for you.
Build includes your core VSL plus one for each main service. Content + Video keeps new videos coming.
Setup
Build Setup
Everything in Launch, plus service, location, project and niche pages, full messaging workshops, an AEO and SEO content plan, and video sales letters for your core offer and each main service.
$7,500
one time, or from $529/mo
Buy nowOr pay over time
3 payments$2,699/mo6 payments$1,499/mo12 payments$799/mo18 payments$649/mo24 payments$529/moPay in full is always the lowest total.
Monthly
Content + Video
Everything in Content, plus 2 videos a month, a monthly newsletter, a monthly ad refresh and a meeting with Rob every other month. Billed on top of Feedbackwrench OS.
$1,500/mo
on top of Feedbackwrench OS
Buy nowAdd-on
Project Capture (3 projects)
Three projects shot, scripted in your voice, voiced and published to your site, blog, YouTube and social.
$2,500
one time, or from $499/mo
Buy nowOr pay over time
3 payments$899/mo6 payments$499/moPay in full is always the lowest total.
Not sure which one fits? Start with your $99 Sales & Marketing Audit.
Questions owners ask
What owners ask about video sales letters.
Plain answers. If yours isn't here, ask us on your audit.
What is a video sales letter?
It's a short video that tells your buyer's story and shows why you're the right choice. It names the problem, introduces you as the guide, lays out your plan, shows proof and ends with one clear next step. Your core VSL usually runs 2 to 5 minutes.
Does Feedbackwrench make video sales letters?
Yes. Your core VSL, a VSL for each service line, plus about, pricing, process and consultation videos are built in the Setup. They're part 4 of the Profitable Growth System.
Do I have to be on camera?
Not if you'd rather not be. We can use a professional voiceover or your cloned voice if you agree to it, with your photos and project footage. Many owners do come on camera with a teleprompter, and it usually goes better than they expect.
Who writes the script?
We do, from your messaging workshops. You approve every word before we record. It should sound like you on your best day.
Where does the video go?
Your home page and service pages, your Meta and YouTube ads, your email follow-up and your booking confirmation. We cut it in four sizes so it fits every screen.
How does pricing work?
Your core VSL and service-line videos are built into the Setup. See our pricing page for how it works, or ask on your audit.
Where it fits
A video sales letter is one part of the system. Here is the whole thing.
Every part feeds the next. Click through to see how it all works together, or let it play.
The fundamentals
The advantages
Fundamental 1 of 8
Strategy and messaging workshops
ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.
So that you can stand out and win work on value, not just price.
- Your one-liner and story
- Who you serve and why they buy
- The message every page and ad uses
Fundamental 2 of 8
Brand and design standards
ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.
So that you can look as established as you really are, before the first quote.
- Logo, colors and type rules
- Templates your team can use
- Consistent from yard sign to inbox
Fundamental 3 of 8
A website that sells
ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.
So that you can turn the visits you already get into booked work.
- Clear message above the fold
- Real photos and real reviews
- Every form and call tracked
Fundamental 4 of 8
Videos that sell and nurture
ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.
ResultTrust before the first call, and buyers who already believe you're worth more.
So that you can sell at higher margins without a harder sell.
- Scripted, shot or built for you
- Local or national
- Captions, music and every screen size
Fundamental 5 of 8
Paid ads
ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.
So that you can spend where it pays and stop guessing.
- Google Search and local ads
- Facebook and Instagram ads
- Budgets tied to booked jobs
Where your ads run
Google Ads
YouTube
Meta
Facebook
Instagram
LinkedIn
Google AdsYouTubeMetaFacebookInstagramLinkedIn
Fundamental 6 of 8
Funnel and retargeting
ProblemMost people don't buy on the first visit, and then they're gone.
SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.
ResultThe right message follows them until they're ready to call.
So that you can win the buyers who just needed a little more time.
- Lead magnets and landing pages
- Email and text follow-up
- Retargeting ads that remind them
Fundamental 7 of 8
AI optimization, AEO and SEO
ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.
ResultYou show up in the map pack, on page one and in AI answers.
So that you can be found by buyers who are already looking for you.
- Local SEO and Google Business Profile
- Answer pages AI tools can quote
- Rank tracking across your service area
Fundamental 8 of 8
Ad management and testing
ProblemAds nobody checks quietly waste more of your budget every month.
SolutionWe test headlines, offers and creative every month, then move money to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.
So that you can get more jobs from the same ad spend.
- Monthly creative tests
- Search term and waste cleanup
- Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do
Authority building
ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.
So that you can own your market instead of renting it from the ad platforms.
- A steady stream of Google reviews
- Client stories and case studies
- Content for your site, YouTube and social
Advantage 2 of 6 · what most agencies won't do
Client engagement system
ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.
So that you can stop losing work to whoever replies first.
- Instant text back on every lead
- Follow-up until they book
- Check-ins that bring repeat work
Advantage 3 of 6 · what most agencies won't do
Profit and ROI tracking
ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.
So that you can put every dollar where it pays.
- Every lead tracked to its source
- Revenue and profit by channel
- One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do
Your AI hub
ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.
So that you can get your time back without losing your voice.
- Your story, offers and SOPs loaded in
- Write, reply and plan in your voice
- Works with Claude, ChatGPT and Grok
Your AI hubAdvantage 5 of 6 · what most agencies won't do
Feedbackwrench OS
ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside
ResultOne system where every lead, text, quote and job lives.
So that you can run the business from one place instead of six.
- Website hosting, CRM and one inbox
- AI agents that answer and book
- A pipeline your whole team can see
Advantage 6 of 6 · what most agencies won't do
Hire, train and deploy your people
ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.
So that you can step back from every job and let the business run.
- Job posts and screening
- Training built from your SOPs
- Scorecards for every role
Every part feeds the next. One team, one system, built in the right order.
Your next step
Stop explaining the same thing on every call. Book your Sales & Marketing Audit.
We'll look at your website, videos and ads, then show you the story your buyers need to hear first.
If nothing's broken, we'll tell you that you don't need us.
More salesBetter marginsA team focused on what they do best
