Waiting on outside help for every update
A new photo, a new offer or a quick post means an email to someone else and a week of waiting.
Create Marketers
Turn your team into marketers who can keep it going without us.
Create Marketers is our masterclass in modern marketing, from video and photography to ads, websites and AI. It's free for every client's team, so your people learn the skills instead of renting them.
A live call with our team. You'll leave with your top three fixes.
Foundation enables execution
Build it in this order, and every piece makes the next one work.
Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.
- 1A clear message, before any design or traffic
- 2Website, videos and messaging that build trust and drive sales
- 3Proof from day one: reviews, projects, video
- 4Ads and remarketing, paid search first
- 5Content that gets found: guides, service and town pages
- 6Systems, people and process, so growth doesn't bury you
Problem · Solution · Transformation
From waiting on an agency to a team that keeps it going.
We don't want you dependent on us forever. Here is how your team takes the wheel.
Training built around your systems
We teach your team the tools, the message and the routines, step by step.
Your team posts, updates and replies in-house
With your AI hub and clear SOPs, they get it done in minutes, in your voice.
So marketing keeps going without us
Freed from vendors. Equipped to do it yourself.
The renting trap
You shouldn't have to rent every skill your business runs on.
A designer for every page. A video crew for every shoot. An agency for every ad. You pay again every month, you wait every time, and the know-how walks out the door when the contract ends.
Pump the brakes on renting. Start owning.
Prove
Content never gets made.
You know you need video, social and website content. It rarely happens, and when it does it doesn't sound like you.
Prove
Nobody sells you on camera.
Without a confident spokesperson, your videos and posts feel stale, or never happen at all.
Scale
You're not getting the most out of AI.
So you keep relying on other people and old tools for work your team could do in minutes.
Scale
The know-how lives in your head.
No SOPs, training on the fly, and every new hire depends on you. So you can't step back.
What Create Marketers is
One masterclass. Three ways it pays off.
It's how "freed and equipped" actually happens. Your team learns the work, follows a proven process and runs it inside the same system we build for you.
A course
The skills, taught plainly.
Video, photography, ads, websites, content, tracking and AI, taught by people who do the work every day, so your team gets good at it fast.
A process and system
The steps, in the right order.
The same process we follow for clients, written down and repeatable, so the work gets done the same way every time.
A path into our platform
The tools, already connected.
Lessons happen inside the platform and AI hub your business runs on, so what your team learns on Monday they use on Tuesday.
The curriculum map
Every vertical we touch, with AI in every module.
Four tracks that mirror the Profitable Growth System. They all run into the same place: your AI hub, where your team puts the skills to work.
1Message and brandYour StoryBrand message, your services and offers, and brand standards your AI can follow.
2Websites and searchPages that sell, plus AI optimization, AEO and SEO that answer what customers ask.
3Video and contentShooting video and photo, scripts, editing, the client engagement loop and social posting.
4Ads and profitGoogle and Meta ads, funnels and follow-up, and tracking every lead to the paid invoice.
AI in every lesson
AI isn't a module. It's how your team works now.
Every lesson shows how to do the work with Claude, ChatGPT or Grok, connected to your own business. Your team learns to ask for a page, a script, an ad or a post, and get something that's actually on message.
- Your AI hub is loaded with your strategy workbooks, so what it writes sounds like you.
- Your team practices on real work, so the first thing they make is something you can use.
- The tools change fast. The course keeps up, so your team does too.
Claude
ChatGPT
Grok
Who it's for
Built for your team first. Open to marketers everywhere.
Rob wants every client's team to be able to do what our team does. That's the whole point.
Our clients' teams
Free with your Setup.
Your office manager, your project lead, your marketing hire. They learn to update the website, make videos, post to social and read the numbers, so your marketing doesn't stop when we step back.
- Included for every client's team
- Built on the system we set up for you
- We're here when you want more
Marketers inside other companies
A masterclass in modern marketing.
For in-house marketers who want the full skill set, from strategy and video to ads, tracking and AI. Format and timing are still being finalized.
- Every vertical, not just one channel
- An emphasis on today's AI tools
- Get notified when it opens
Why we're teaching it
We'd rather equip you than keep you dependent.
Besides building two businesses of our own, we've helped over 550 small businesses since 2015. We know what it's like to be busy every day and still wonder where the profit went.
2015
in business since
550+
businesses transformed
4.9★
177+ Google reviews from real clients
I can’t say enough good things about Rob and his team at FeedbackWrench. Rob is the owner, and he has built an incredible team of marketers who are truly cutting-edge, especially when it comes to AI-driven marketing, video strategy, and modern web presence.
William CostleyWilliam Costley LLC
Not only does Rob explain how the SEO and ad set up works but also he explains realistically how everything will bloom and what we can do to grow our presence and improve our marketing.
Vonida OukVo & Ouk CPAs
Get notified
Be first to know when Create Marketers opens.
We're finishing the details now. Leave your name and email and we'll send you what's inside, who it's for and how to join as soon as it's ready.
- The full curriculum, track by track
- How client teams get access with the Setup
- How marketers inside other companies can join
Questions people ask
What we can tell you today.
Want your team equipped now? The Setup is where it starts.
Is Create Marketers free for clients?
Yes. Every client's team gets Create Marketers with the Setup. It's how your team learns to run the system we build with you.
What does it cover?
Every vertical we touch: strategy and messaging, brand, websites, video and photography, content and social, paid ads, funnels, AI optimization, AEO and SEO, tracking and the platform. Every lesson shows how to use AI to do the work.
Which AI tools does it teach?
Claude, ChatGPT and Grok. Your AI hub is built on Claude and loaded with your own strategy workbooks, so what it creates stays on message.
Can I join if I'm not a client?
Marketers inside other companies will be able to join. We're still finalizing the format and timing. Get notified
Is there a version for accountants?
We have a course built for accounting firms today. See the accountant course
Real clients
Real sites. Real owners. Real calls.
Where it fits
Training your team is one part of the system. Here is the whole thing.
Every part feeds the next. Click through to see how it all works together, or let it play.
The fundamentals
The advantages
Fundamental 1 of 8
Strategy and messaging workshops
ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.
So that you can stand out and win work on value, not just price.
- Your one-liner and story
- Who you serve and why they buy
- The message every page and ad uses
Fundamental 2 of 8
Brand and design standards
ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.
So that you can look as established as you really are, before the first quote.
- Logo, colors and type rules
- Templates your team can use
- Consistent from yard sign to inbox
Fundamental 3 of 8
A website that sells
ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.
So that you can turn the visits you already get into booked work.
- Clear message above the fold
- Real photos and real reviews
- Every form and call tracked
Fundamental 4 of 8
Videos that sell and nurture
ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.
ResultTrust before the first call, and buyers who already believe you're worth more.
So that you can sell at higher margins without a harder sell.
- Scripted, shot or built for you
- Local or national
- Captions, music and every screen size
Fundamental 5 of 8
Paid ads
ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.
So that you can spend where it pays and stop guessing.
- Google Search and local ads
- Facebook and Instagram ads
- Budgets tied to booked jobs
Where your ads run
Google Ads
YouTube
Meta
Facebook
Instagram
LinkedIn
Google AdsYouTubeMetaFacebookInstagramLinkedIn
Fundamental 6 of 8
Funnel and retargeting
ProblemMost people don't buy on the first visit, and then they're gone.
SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.
ResultThe right message follows them until they're ready to call.
So that you can win the buyers who just needed a little more time.
- Lead magnets and landing pages
- Email and text follow-up
- Retargeting ads that remind them
Fundamental 7 of 8
AI optimization, AEO and SEO
ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.
ResultYou show up in the map pack, on page one and in AI answers.
So that you can be found by buyers who are already looking for you.
- Local SEO and Google Business Profile
- Answer pages AI tools can quote
- Rank tracking across your service area
Fundamental 8 of 8
Ad management and testing
ProblemAds nobody checks quietly waste more of your budget every month.
SolutionWe test headlines, offers and creative every month, then move money to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.
So that you can get more jobs from the same ad spend.
- Monthly creative tests
- Search term and waste cleanup
- Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do
Authority building
ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.
So that you can own your market instead of renting it from the ad platforms.
- A steady stream of Google reviews
- Client stories and case studies
- Content for your site, YouTube and social
Advantage 2 of 6 · what most agencies won't do
Client engagement system
ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.
So that you can stop losing work to whoever replies first.
- Instant text back on every lead
- Follow-up until they book
- Check-ins that bring repeat work
Advantage 3 of 6 · what most agencies won't do
Profit and ROI tracking
ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.
So that you can put every dollar where it pays.
- Every lead tracked to its source
- Revenue and profit by channel
- One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do
Your AI hub
ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.
So that you can get your time back without losing your voice.
- Your story, offers and SOPs loaded in
- Write, reply and plan in your voice
- Works with Claude, ChatGPT and Grok
Advantage 5 of 6 · what most agencies won't do
Feedbackwrench OS
ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside
ResultOne system where every lead, text, quote and job lives.
So that you can run the business from one place instead of six.
- Website hosting, CRM and one inbox
- AI agents that answer and book
- A pipeline your whole team can see
Advantage 6 of 6 · what most agencies won't do
Hire, train and deploy your people
ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.
So that you can step back from every job and let the business run.
- Job posts and screening
- Training built from your SOPs
- Scorecards for every role
Every part feeds the next. One team, one system, built in the right order.
Your next step
Get a team that can run its own marketing. Book your Sales & Marketing Audit.
We'll score your website, ads, proof and tracking, then show you what we'd fix first and how your team can keep it going.
If nothing's broken, we'll tell you that you don't need us.
Freed from vendorsEquipped to do it yourselfAI in every lesson
