Marketing for HVAC companies

Win the no-heat call at 2 AM.

When the furnace quits, homeowners call whoever answers first. Most HVAC owners want more replacement jobs and maintenance members, but typical agencies sell shared leads and clicks they can't tie to a job. We'll build the site, ads and follow-up that win those calls, then turn one-time repairs into members.

A live call with our team. You'll leave with your top three fixes.

Rob Satrom, owner of Feedbackwrench
Rob SatromOwner, Feedbackwrench
Furnace and water heater in a clean utility room HVAC
Built forHeating and cooling companies
Homeowners searching nowWhen the weather turns
128Ksearches for "furnace repair near me"
4.9★

177+ Google reviews from real clients

2015

helping small businesses grow since

550+

businesses transformed

Foundation enables execution

Build it in this order, and every piece makes the next one work.

Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.

  • 1A clear message, before any design or traffic
  • 2Website, videos and messaging that build trust and drive sales
  • 3Proof from day one: reviews, projects, video
  • 4Ads and remarketing, paid search first
  • 5Content that gets found: guides, service and town pages
  • 6Systems, people and process, so growth doesn't bury you
Brand script first. Design second. Always.
A clear messageStoryBrand first, design secondWebsite, Videos & Messagingthat Build Trust & Drive SalesProof: reviews, projects, videofrom day oneAds and remarketingpaid search firstContent that gets foundguides, YouTube, town pagesSystems and peoplebetter before biggerBUILD IN THIS ORDER
Musket ball, then cannonball

Start with one core campaign. Then roll out more.

One campaign, one service, your home town, tracked to the paid job. Once it hits the target, we copy what worked across every service and every town you serve.

  • 1One campaign to test the offer, the hook and the follow-up
  • 2Track cost per paid job, not cost per click
  • 3Hit the target, then add service and town campaigns
  • 4More campaigns, more content, more ranking pages, same system
Hit the target before you spend big.
1 · The musket ball
One core campaignAC repair · your home town · tracked to the sale
✓ Hit the target: cost per paid job you can live with
→
2 · The cannonball
AC repairSavage
AC repairBurnsville
AC repairPrior Lake
AC repairShakopee
Furnace installSavage
Furnace installBurnsville
Furnace installPrior Lake
Furnace installShakopee
MaintenanceSavage
MaintenanceBurnsville
MaintenancePrior Lake
MaintenanceShakopee
DuctworkSavage
DuctworkBurnsville
DuctworkPrior Lake
DuctworkShakopee
What we hear from HVAC owners

The phone rings off the hook, then goes dead.

A cold snap buries you. A mild month starves you. After-hours calls go to voicemail, and the homeowner calls the next company on the list.

Lead apps sell the same homeowner to four companies. Repairs never turn into maintenance members. And the big brands with radio budgets buy the top of every search in your town.

Sound familiar?

Nobody connects the dots✕✕✕Web guyLead appAnswering serviceDispatch softwareReview appRadio adsOnesystemWebsiteCallsReviewsMembersAdsReplacements
THE STAKES 30-80% of advertising spend is wasted at most businesses
Most businesses waste 30-80% of their marketing spend. At HVAC companies it hides in shared leads, missed after-hours calls and ads nobody can tie to a replacement job.
Convert

Your site doesn't win the emergency call.

No clear service area, no book-now button, no reason to trust you at 2 AM.

Advertise

Weather runs your calendar.

A cold snap buries you, a mild month starves you, and there's nothing to turn up.

Advertise

You can't tell which ads sold the replacement.

You see calls. You don't see which ones became a new furnace or AC system.

Prove

Repairs that never become members.

One visit, then they forget your name until the next breakdown.

Prove

Few reviews for years of great work.

Hundreds of happy homeowners and a handful of reviews. The company with more proof wins.

Scale

You can't hire, train and keep good techs.

No SOPs, training on the fly and recruiting only when you're desperate. Growth stalls because you can't staff the work.

Book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
Where the money leaks

Most businesses waste 30-80% of their marketing spend. Here is where it goes.

1Ads2Leads3Website4Trust5The sale6DeliveryMarketingdollars in$30-80% of the spend drains away before it pays✓ Every dollar tracked from ad to paid invoiceProfitof every dollarIllustration1Ads2Leads3Website4Trust5The sale6DeliveryMarketing dollars30-80% drains away before it pays✓ Every dollar tracked to the paid invoiceProfitof every dollarIllustration
1
Advertise · AdsYou can't connect ad spend to sales.

You know what you spend, not what it brings back. So you keep funding what doesn't work.

Every lead is traced to the ad that brought it, so you fund what works.

2
Advertise · LeadsLeads aren't predictable.

Some months the phone rings. Some months it doesn't. When referrals slow, the discounting starts.

A steady flow of leads from ads, search and referrals, month after month.

3
Convert · WebsiteYour website doesn't sell.

It looks fine, but nothing tells a stranger why you're the better choice. So they call whoever makes it easy.

A clear message and real proof, so strangers know why you're the better choice.

4
Prove · TrustContent that builds trust never gets made.

When it does, it doesn't sound like you. So buyers compare you on price like everyone else.

Reviews, stories and videos in your voice, every month.

5
Convert · The saleYou can't sell the bigger, higher-margin job.

You quote what people ask for, one piece at a time, instead of guiding them to the full solution.

A sales process that guides buyers to the full, higher-margin solution.

6
Scale · DeliveryYour team is buried and your tools don't talk.

Double entry, busywork and a patchwork of apps. Your best people burn out, or leave.

One connected system and a trained team, so nothing falls through.

Find your leaks: book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
How we start, then scale, for HVAC

Finish the core before you go outward.

Marketing isn't a project. It's a system that compounds. We build it from the center out: convert first, then paid search, then each ring as the last one pays for itself. Tap a stage, or let it play.

Social media to buildrelationships & credibilityGuide-based blogs,YouTube & TikTokEmail list building,lead magnet & nurtureShort-form video adson Meta, TikTok or othersPaid search withremarketing & nurturingSTART HEREBrand · MessageWebsite · Videos
Profit tracking runs underneath every stage. Every review, page and video compounds.
Start hereAuto-playing

Tap any stage
Mo 1Mo 6Mo 12Mo 18Mo 240moreLEADS PER MONTH
Paid searchVideo adsEmail & nurtureGuides, search & AISocial & referrals
Illustration, not client data
The Profitable Growth System

The system that wins the call and keeps the customer.

We build it in order. A site that wins the emergency, ads you can turn up when the weather turns, then reviews, follow-up and memberships.

The fundamentals

The advantages

Fundamental 1 of 8

Strategy and messaging workshops

ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.

So that you can stand out and win work on value, not just price.

  • Your one-liner and story
  • Who you serve and why they buy
  • The message every page and ad uses
Fundamental 2 of 8

Brand and design standards

ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.

So that you can look as established as you really are, before the first quote.

  • Logo, colors and type rules
  • Templates your team can use
  • Consistent from yard sign to inbox
Fundamental 3 of 8

A website that sells

ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.

So that you can turn the visits you already get into booked work.

  • Clear message above the fold
  • Real photos and real reviews
  • Every form and call tracked
Fundamental 4 of 8

Videos that sell and nurture

ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.
ResultTrust before the first call, and buyers who already believe you're worth more.

So that you can sell at higher margins without a harder sell.

  • Scripted, shot or built for you
  • Local or national
  • Captions, music and every screen size
Fundamental 5 of 8

Paid ads

ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.

So that you can spend where it pays and stop guessing.

  • Google Search and local ads
  • Facebook and Instagram ads
  • Budgets tied to booked jobs
Where your ads runGoogle AdsYouTubeMetaFacebookInstagramLinkedIn
Fundamental 6 of 8

Funnel and retargeting

ProblemMost people don't buy on the first visit, and then they're gone.
SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.
ResultThe right message follows them until they're ready to call.

So that you can win the buyers who just needed a little more time.

  • Lead magnets and landing pages
  • Email and text follow-up
  • Retargeting ads that remind them
Fundamental 7 of 8

AI optimization, AEO and SEO

ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.
ResultYou show up in the map pack, on page one and in AI answers.

So that you can be found by buyers who are already looking for you.

  • Local SEO and Google Business Profile
  • Answer pages AI tools can quote
  • Rank tracking across your service area
Fundamental 8 of 8

Ad management and testing

ProblemAds nobody checks quietly waste more of your budget every month.
SolutionWe test headlines, offers and creative every month, then move money to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.

So that you can get more jobs from the same ad spend.

  • Monthly creative tests
  • Search term and waste cleanup
  • Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do

Authority building

ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.

So that you can own your market instead of renting it from the ad platforms.

  • A steady stream of Google reviews
  • Client stories and case studies
  • Content for your site, YouTube and social
Advantage 2 of 6 · what most agencies won't do

Client engagement system

ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.

So that you can stop losing work to whoever replies first.

  • Instant text back on every lead
  • Follow-up until they book
  • Check-ins that bring repeat work
Advantage 3 of 6 · what most agencies won't do

Profit and ROI tracking

ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.

So that you can put every dollar where it pays.

  • Every lead tracked to its source
  • Revenue and profit by channel
  • One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do

Your AI hub

ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.

So that you can get your time back without losing your voice.

  • Your story, offers and SOPs loaded in
  • Write, reply and plan in your voice
  • Works with Claude, ChatGPT and Grok
Advantage 5 of 6 · what most agencies won't do

Feedbackwrench OS

ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside
ResultOne system where every lead, text, quote and job lives.

So that you can run the business from one place instead of six.

  • Website hosting, CRM and one inbox
  • AI agents that answer and book
  • A pipeline your whole team can see
Advantage 6 of 6 · what most agencies won't do

Hire, train and deploy your people

ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.

So that you can step back from every job and let the business run.

  • Job posts and screening
  • Training built from your SOPs
  • Scorecards for every role

Every part feeds the next. One team, one system, built in the right order.

Websites we built for HVAC companies

Real websites for HVAC companies. Still live, still selling.

See all 143 sites
Horizon Services on Call website
Minnesota Mechanical Systems website
Kenosha WI AC & Furnace Repair, Install & HVAC website
Ground Tech Minneapolis St. Paul Sewer Cleaning, Sewer Repai website
First Class Plumbing website
Look closer

What makes a website sell? Here's one we built.

This is the live site for First Class Plumbing, a plumbing company in the Twin Cities. Every numbered piece has a job, and every one of them is tracked.

  1. A headline that says what you do and where.Buyers know right away they found the right company, and Google does too.
  2. One clear next step: "Contact Us".The same button sits on every page, so a ready buyer never has to hunt for it.
  3. Click-to-call, tracked to the source.Every call is tied to the ad, search or post that brought it, all the way to the paid job.
  4. 5.0 stars from 158 Google reviews, up front.Proof right where buyers decide, pulled in live so it never goes stale.
  5. Chat that lands in one inbox.Chats, texts and calls all go to the same place in Feedbackwrench OS, so nothing slips.
First Class Plumbing homepage, built by Feedbackwrench
First Class Plumbing website on a phone
See 26 real home service websites we built.Every one is live. Click through and see what makes them sell.
See the examples
The client engagement loop

Every install you finish should sell the next one.

Your best marketing happens in a homeowner's basement. The engagement loop captures it. After every call, the system asks for a review and photos, then turns the job into posts and project pages.

  • After the call, an automatic text asks for a Google review.
  • New installs become project pages for the system and the town.
  • Maintenance members get reminders, so the next visit is already booked.
  • Every review and project feeds Google, your site and AI answers.

Show off your best work. Win the better jobs.

Everycall1Askreviews · photos2Gatherfeedback · stories3Capturebefore & after4Createproject pages · video5Publishsite · Google · social
HVAC and trades clients

HVAC and trades owners, in their own words.

Minnesota Mechanical Systems is a small, family-owned HVAC company in Savage, Minnesota. Here's Jake, plus other trades owners we work with.

4.9 177+ Google reviews · read them
Jake HadleyMinnesota Mechanical Systems
★★★★★Google review ↗
Gave Rob a call with some questions regarding SEO and My Google. He was more then willing to give me a few pointers on where to start. Was more then willing to take the time out of his busy day to help. Rob was AWESOME!!
Jake HadleyMinnesota Mechanical Systems
★★★★★
I wouldn't have believed it, but they've delivered more results than we could have imagined for our excavation, septic & sewer repair business. 100% recommend Feedbackwrench.
Watch their review
Steve Henslin
Steve HenslinGround Tech
★★★★★Google review ↗
Rob is the key to helping us market on the web, we couldn't do it without him. His experience saves us time and money!
Watch their review
Mike Henslin
Mike HenslinGround Tech
★★★★★Google review ↗
I’ve been working with Rob for about 4 months now, and wouldn’t be happier! I had multiple terrible experiences with marketing agencies who completely took advantage of my lack of experience. I honestly didn’t want to use a marketing agency ever again and called rob only because someone in my contractor group swore up and down about him. I am happy to say it’s been a great experience. I have recommended rob to all of my contractor friends and will continue to do so.
Tyler MorganTrojan Roofing
★★★★★
Working with Rob and and the team at Feedback Wrench was an all around wonderful experience. They put together a professional website in a timely manner. Now I can feel confident when it comes to marketing knowing that I have a pristine website that helps paint a picture of who we are as a company!
Watch a video we made2 min
Marcus Young
Marcus YoungKomodo Cleaners

Real trades crews we've captured.

Shot by our team, on real jobs, for real clients.

See our work
The First Class Plumbing team in front of their van
First Class PlumbingPlumbing and water heaters
The Ground Tech team in front of their excavators
Ground TechSewer and excavation
Bright Fleet's red shop with six open bays
Bright Fleet ServicesTruck repair and upfits
Book your Sales & Marketing AuditWe'll score your website, ads, proof and tracking, then show you what we'd fix first.
Video we've made

Need video for your HVAC projects, ads or selling? Check out our video work.

Real testimonials, project films and video sales letters we planned, shot and edited for our clients. Click any one to watch.

See our video work
Paid ads that pay

Ads that fill your calendar. Tracked all the way to the paid job.

Most ads get clicks. Ours get booked jobs, because the hook, the offer and the follow-up are built together. Then we show you which ads actually turned into revenue.

  • 1
    A hook that stops the scrollReal photos of your work and words your buyers already use.
  • 2
    An offer worth raising a hand forA clear next step, like a free design consult or a quick quote.
  • 3
    Follow-up in minutes, not daysEvery lead gets a fast reply and lands in your pipeline with its source.
See how our ads work
Search and AI answers

HVAC has some of the biggest local demand in home services.

Search volume is the voice of your customer. We answer what homeowners ask on your site, Google Business, YouTube and social, so you show up on Google and in AI answers when the weather turns.

what your customers ask · US monthly

What homeowners search for

HVAC
furnace repair near me128K
hvac near me126K
furnace repair near me128K
hvac near me126K
hvac repair near me114K
heating and cooling near me79K
hvac companies near me57K
hvac company near me48K
furnace replacement near me40K
hvac installation near me38K
SOURCE: AHREFS, US MONTHLY SEARCH VOLUME, NOV 2026
ClaudeChatGPTGrok
Should I repair or replace my 15-year-old furnace?
AI answer

It depends on the repair cost, efficiency and safety. A licensed local HVAC company can inspect it and explain the options. Look for one with strong reviews and clear guidance on its site.

★
Your HVAC companyCited from your repair or replace guide
SAMPLE · ILLUSTRATION

Questions your customers ask every month

  • Furnace repair cost1.9K
  • How long does a furnace last?
  • Why is my furnace blowing cold air?
  • Furnace repair or replace?
  • How often should I change my furnace filter?

Questions HVAC owners ask us

Does Feedbackwrench do marketing for HVAC companies?

Yes. We build the website, ads, follow-up and review system for HVAC companies, then track every job back to the source, from the service call to the replacement.

Can you help us sell more maintenance plans?

Yes. Follow-up texts and emails invite repair customers into your plan, then remind members before every season.

What about after-hours calls?

The system texts back missed calls and can book appointments, so a 2 AM call doesn't go to the next company.

Do you run our ads?

Yes. We set them up around your best services, track them to paid jobs and keep improving them. We never mark up your ad spend.

The system behind it all

Feedbackwrench OS runs your HVAC marketing, with AI doing the heavy lifting.

Run your ads, follow up with every lead, edit your website and post to social, all from one login. Your team asks. The AI does the work.

app.feedbackwrench.com

Edit your website with a sentence

Comfort that works all year in LakevillePrior Lake.

Say Prior Lake on the Prior Lake page.
✦ Visual edit · 1 change Publish
✓ Published. It’s live.

Your AI follows up in seconds

Dana K. · website form, 8:41 PMOur furnace quit and it is 5 degrees. Can someone come today?
AI agent · 8:41 PMThanks Dana! I can get a tech to you today. I have between 2 and 4 PM or first thing tomorrow.
Dana K.Today works.
AI agentYou're booked for between 2 and 4 PM. I just sent the tech's name and photo.
✓ Booked, and the deal moved to Scheduled

Run and improve your ads

Spend$1,288
Leads22▲
Cost per lead$58▼
Furnace repair · Lakeville$48
Maintenance plans · Prior Lake$52
New installs · Edina$89
✦ Move $300 from Edina to Furnace repair · Lakeville?Apply
✓ Applied. We’ll watch the next 14 days.

Write once. Post everywhere.

Furnace tune-up checklist before the cold hits.
✦ Written by AI✓ Scheduled for Thu 9:00 AM

Example screens and numbers. Yours will show your own business.

How it works

Three steps to steady calls in every season.

No guessing and no giant proposal. You'll know what's broken and what we'd fix first before you spend another dollar.

1Book your audit 2Get your top three fixes 3We build your system
STEP 01

Book your Sales & Marketing Audit

A live call with our team. We look at your website, calls, reviews, ads, tracking and how fast your team follows up.

STEP 02

Get your scored audit

You leave with a scored one-page audit, your top three fixes in order and what we'd do if it were our business.

STEP 03

We set up your system

We build your Profitable Growth System, then equip your office to run it. We're here when you want more.

Then we build in order, so nothing gets wasted: ConvertAdvertiseProveGet foundScale with profit tracking underneath every step.
Rob Satrom, founder of Feedbackwrench
Besides building two businesses of our own, we've helped over 550 small businesses since 2015. We know what it's like to be busy every day and still wonder where the profit went.

Our team shoots real crews, trucks and jobs for the trades companies we work with. We know what wins the next call.

Local search and maps

Own the map in every town you serve.

When someone searches for what you do, Google shows three businesses on the map. We track where you rank across your whole service area, pin by pin, then climb it town by town.

Google Business ProfileFully built out, posted to and full of fresh reviews.
Location and service pagesA page for each town and service that's worth winning.
Rank trackingA grid scan of your whole area, every month.
AI answersShow up when people ask ChatGPT and other AI tools.
See our SEO and AEO work
Your next step

Win the no-heat call. Keep the customer for years.

We'll score your website, ads, proof and tracking, then show you what we'd fix first.

A live call with our team. You'll leave with your top three fixes.

More salesBetter marginsA team focused on what they do best