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Minneapolis SEO

We serve as an outsourced marketing, SEO, and web content team for Minnesota small businesses.  We’re going to help you build a dominant web presence that plays into Google and Bing’s priorities, so that you can dominate your local segment and region.

google my business - SEO Minneapolis Minnesota

Minnesota Local SEO Specialists

Technically Sound Foundations, Wise Strategy, Trustworthiness, & Relevant Content

There are no tricks to SEO, and any short cut that there might be, will ultimately be shut off by Google to protect the interests of their users (and to protect their ad revenue).   This means that SEO comes down to the Big 4 – building a technically sound web presence, aligned to a wise strategy, that conveys trustworthiness & attracts buyers, by consistently publishing and sharing relevant web content.

Inbound Marketing: Baiting Hooks vs. Chasing Fish

Great SEO Strategy is Farming & Catching vs. Disrupting & Coercing. 

You solve problems.  When someone suddenly faces those problems, we want them to come to you.

The problem you face is how to create the web of content that can “catch” those buyers – especially when you wear dozens of hats as a small business owner.

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Trust & Relevance

Google wants to serve up trustworthy vendors and relevant content.

That means that SEO begins with two things:

  1. Executing in a trustworthy manner and satisfying your clients
  2. Creating relevant web content for Google to serve up in queries

Minnesota business owners – especially the small ones – should rejoice at the opportunity to align with Google.

Gone are the days were advertising requires tens of thousands of dollars to purchase traditional advertising like newspaper, print, and television commercials.

Google’s Priorities

Google’s Priorities are to serve up trustworthy vendors & relevant content

Google knows that people might leave their platform if their search engine is exploitable.

Gone are the days of using “black-hat,” or “grey-hat” techniques such as keyword stuffing, farming out backlinks, or creating massive amounts of low-quality web content.

One of the most difficult things for people to understand is that Google is constantly changing. They are in a hot pursuit to ensure that their search engine only provides trustworthy and relevant content, and is not susceptible to exploitation.

This means that Google has become a very aggressive and cryptic company around their search algorithm.  What do I mean about aggressive? That Google is constantly hunting for ways that their search engine rewards, in an improper proportion, certain signals, elements, etc.

They have become very cryptic and only communicate their broad priorities and initiatives. For example, they have communicated recently that there will be a large project to prioritize google indexing of mobile sites, rather than desktop sites. They’ve also said that semantic keyword search, and the quality of writing, is going to become more important overtime.

There is no magic button for google

Google’s priority is trustworthiness and relevance

Trustworthiness – how can Google claim that a business is more or less trustworthy? Well, that starts with two areas – online reputation and quality references through backlinks.

Two Ways to Show Trustworthiness:

  • Online Reputation & Google Reviews
  • Online References, through links pointing to your website

If your website is your resume, back links from other authoritative websites and companies, are the equivalent of your professional references. As you build quality relationships with other local companies or organizations that you align with, the nod they provide in linking to your content is an SEO signal.

Building these “references” is important, but it’s about quality rather than quantity.

Over the years, there have been a huge influx of people trying to exploit Google by building low-quality, or spammy, backlinks to their website. What this did, was cause Google to pay closer attention to backlink signals pertaining to relevance, and relationship. In other words, they caught on to the fact that people were exploiting the algorithm. 

Big Firm Results – Small Biz Budgets

Contact us for a free consultation over a cup of coffee or the phone.

#1 Local SEO Factor: Google My Business Signals

Google My Business

When it comes to search engine optimization, few factors matter more to a local small business or ministry, more than the signals sent from the Google my business page.  If a business owner or ministry is a local company, and doesn’t want to have a big national campaign, they should go to Google.com/business, and open what’s called a “Google My Business Page” or “GMB.  It’s important that a business owner fills out the information accurately, abides by the “Name, Address, Phone number” or “NAP” best practices, and chooses only one or two categories that accurately describe who the organization is.

Local Three Pack, Snack Pack, or Google Maps Review

In certain search queries, Google will serve up a little bit different result than what you would typically see. On the top of a Google search result, is the paid advertising associated with Google AdWords. Between the Adwords advertising and the organic search results, is what’s called the “local snack pack”, or the “local three pack”, which shows local organizations and a map associated with the search query.

Google is helping small organizations in a big way by providing this local three pack, because it could be very difficult for a regular small business to compete for organic search results. Organic search results are the regular Google results that people are used to seeing. The goal, when it comes to organic search results, is to have your website, landing page, or relevant blog post show up on the first page.

The Google my business page, is one of the top ranking factors for local SCO.

What Goes Into Google My Business Search Results, or the “Local 3 Pack?”

  • Proximity of the business in the searcher
  • Keyword in business title
  • Physical address of the business in the city of search
  • Proper category choice and Association
  • The quality and the authority of inbound links to the business domain
  • The consistency of the citations for the primary sources
  • Domain authority of the business website
  • Having a product or service keyword in the Google my business title
  • The quality in authority of any out sourced citations
  • Having A consistent name address and phone number in all listings online which are called citations
  • Location keyword in the Google my business landing page URL
  • Verified google my business listing
  • Website and Google My Business match for name address and phone number
  • Proper category for the Google My Business
  • Quantity of Google reviews that are Bonafide

 

There are so many important factors when it comes to popping up on the Local three pack or google my business snack pack, but the bottom line is that if a business or ministry is operating in a trustworthy manner, and publishing relevant information and content, and building relationships with the rights organizations, they can win in the region.

Diversity of search terms and Google My Business

One of the interesting things that you’ll find in the Google my business page search results, is that there are multiple ways that prospects might search for each industry or business. Somebody could be searching for a “House cleaning company in Minnesota”, a “housekeeping company in Burnsville Minnesota”, or they might search for a maid service near them. Because there’s so much diversity in the types of queries that Google will handle, they have had to work hard to focus on semantic search, and machine learning, to help their algorithm connect trustworthy and relevant information to their search customers.

FeedbackWRENCH helps small organizations by wrestling through the search terms that will be relevant to their core buyers, and build out web content that is optimized for those search terms and keywords.

Google reviews are the most important local factor

Having bona fide, authentic, and real Google reviews can help a business owner more than any other web asset. This is because a review provides what every business owner is working towards, trust. A review, particularly a Google review, solidifies a word-of-mouth referral that the business owner has earned in the real world. A Google review basically immortalizes the favor that you have earned from a client, and then serves it up to a multitude of people, at just the right time, when checking out your industry, service or problem.

Google reviews convey the trust you’ve earned

Not only does a Google review convey the trust that you’ve earned, and immortalize the word-of-mouth referral that you’ve earned, but it will also serve that up in a search query in comparison to your competitors. What I mean, is that if you have a dominant  online reputation with Google, people that are searching your competitors will bump into all of the reputation you have in the local three three pack and Google maps reviews.

Imagine that you have a mature online reputation with triple the amount of reviews as your local competitor. Now imagine that a client with that other competitor has to go to their website to find their phone number, or make an appointment.  They will see that you have a great reputation, with many more customers, than your competitor. This social proof is meaningful to people and shows that one organization seems to be “higher protein” than another.

Domain authority and local SEO

Domain authority is a term that search engine optimization professionals use to rank the overall authority that a webpage has in comparison to others. Think of all the domains that have existed at one point or another, and have gone under or been canceled – the websites authority is like the maturing of person.

Websites are like children

A website starts out just like an infant, it is very susceptible and does not have much authority at all.

But as a website continues to publish relevant information, obtains readership, engagement, and is indexed by the various search engines, it begins to grow just like a child.

I might think that this is a better analogy than what you will, but the authority of a website is almost identical to the way a child matures. When they first start out, they have are babiet and they are not able to do very much at all. As they are matured and developed, they hit a critical moment when exponential growth is seen.

Do the right things over time, and you’ll see exponential growth in authority

If a small business, ministry, or any web presence executes the right behaviors in a strategic manner, they will have success no matter what.

One of the most important things is to simply stick to the foundations, and not try to manipulate google in anyway. Over the last 20 years, search engines have been exploitable which caused search queries to serve up only websites that knew how to game the system.

Google needs to serve up quality which means they relentlessly eliminate exploits.

This means that a small business or website must not do anything that might penalized them with Google, but stick to the core foundations of establishing a search engine optimize website, publishing ongoing content that’s engaging to users while signaling to the search engines, and connecting with people while showing trustworthiness.

Content is King

Amazing content, helpful content, and stuff that Truly adds value will get shared and earn a good reputation online and in person.

So the most important thing for business owner to do on the web, is to be worthy of trust and try and add value to anyone that might come across their website, social media, or google my business page.

Bounce rate and engagement

Search engine optimization also needs to take into consideration whether or not people are engaging with the content that is found.

A balance is when somebody goes to a website and then does not click through to another page, or take any other action on the website. If the user doesn’t engage with the content, that’s communicating to Google that this might not of been the proper thing to serve up in the search query.

Technical factors for search engine optimization

Meta-descriptions, meta-titles, headers, H1, H2, schema or Json-dl markup and word count in proportion to code, are all things that are considered on page SEO factors.

SEO Minneapolis Minnesota

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