We serve as an outsourced marketing, SEO, and web content team for Minnesota small businesses. We’re going to help you build a dominant web presence that plays into Google and Bing’s priorities, so that you can dominate your local segment and region.
Minnesota Local SEO Specialists
Technically Sound Foundations, Wise Strategy, Trustworthiness, & Relevant Content
There are no tricks to SEO, and any short cut that there might be, will ultimately be shut off by Google to protect the interests of their users (and to protect their ad revenue). This means that SEO comes down to the Big 4 – building a technically sound web presence, aligned to a wise strategy, that conveys trustworthiness & attracts buyers, by consistently publishing and sharing relevant web content.
Inbound Marketing: Baiting Hooks vs. Chasing Fish
Great SEO Strategy is Farming & Catching vs. Disrupting & Coercing.
You solve problems. When someone suddenly faces those problems, we want them to come to you.
The problem you face is how to create the web of content that can “catch” those buyers – especially when you wear dozens of hats as a small business owner.
Trust & Relevance
Google wants to serve up trustworthy vendors and relevant content.
That means that SEO begins with two things:
- Executing in a trustworthy manner and satisfying your clients
- Creating relevant web content for Google to serve up in queries
Minnesota business owners – especially the small ones – should rejoice at the opportunity to align with Google.
Gone are the days were advertising requires tens of thousands of dollars to purchase traditional advertising like newspaper, print, and television commercials.
Big Firm Results – Small Biz Budgets
Contact us for a free consultation over a cup of coffee or the phone.
#1 Local SEO Factor: Google My Business Signals
Google My Business
When it comes to search engine optimization, few factors matter more to a local small business or ministry, more than the signals sent from the Google my business page. If a business owner or ministry is a local company, and doesn’t want to have a big national campaign, they should go to Google.com/business, and open what’s called a “Google My Business Page” or “GMB. It’s important that a business owner fills out the information accurately, abides by the “Name, Address, Phone number” or “NAP” best practices, and chooses only one or two categories that accurately describe who the organization is.
Local Three Pack, Snack Pack, or Google Maps Review
In certain search queries, Google will serve up a little bit different result than what you would typically see. On the top of a Google search result, is the paid advertising associated with Google AdWords. Between the Adwords advertising and the organic search results, is what’s called the “local snack pack”, or the “local three pack”, which shows local organizations and a map associated with the search query.
Google is helping small organizations in a big way by providing this local three pack, because it could be very difficult for a regular small business to compete for organic search results. Organic search results are the regular Google results that people are used to seeing. The goal, when it comes to organic search results, is to have your website, landing page, or relevant blog post show up on the first page.
The Google my business page, is one of the top ranking factors for local SCO.
What Goes Into Google My Business Search Results, or the “Local 3 Pack?”
- Proximity of the business in the searcher
- Keyword in business title
- Physical address of the business in the city of search
- Proper category choice and Association
- The quality and the authority of inbound links to the business domain
- The consistency of the citations for the primary sources
- Domain authority of the business website
- Having a product or service keyword in the Google my business title
- The quality in authority of any out sourced citations
- Having A consistent name address and phone number in all listings online which are called citations
- Location keyword in the Google my business landing page URL
- Verified google my business listing
- Website and Google My Business match for name address and phone number
- Proper category for the Google My Business
- Quantity of Google reviews that are Bonafide
There are so many important factors when it comes to popping up on the Local three pack or google my business snack pack, but the bottom line is that if a business or ministry is operating in a trustworthy manner, and publishing relevant information and content, and building relationships with the rights organizations, they can win in the region.
Diversity of search terms and Google My Business
One of the interesting things that you’ll find in the Google my business page search results, is that there are multiple ways that prospects might search for each industry or business. Somebody could be searching for a “House cleaning company in Minnesota”, a “housekeeping company in Burnsville Minnesota”, or they might search for a maid service near them. Because there’s so much diversity in the types of queries that Google will handle, they have had to work hard to focus on semantic search, and machine learning, to help their algorithm connect trustworthy and relevant information to their search customers.
FeedbackWRENCH helps small organizations by wrestling through the search terms that will be relevant to their core buyers, and build out web content that is optimized for those search terms and keywords.
Google reviews are the most important local factor
Having bona fide, authentic, and real Google reviews can help a business owner more than any other web asset. This is because a review provides what every business owner is working towards, trust. A review, particularly a Google review, solidifies a word-of-mouth referral that the business owner has earned in the real world. A Google review basically immortalizes the favor that you have earned from a client, and then serves it up to a multitude of people, at just the right time, when checking out your industry, service or problem.
Google reviews convey the trust you’ve earned
Not only does a Google review convey the trust that you’ve earned, and immortalize the word-of-mouth referral that you’ve earned, but it will also serve that up in a search query in comparison to your competitors. What I mean, is that if you have a dominant online reputation with Google, people that are searching your competitors will bump into all of the reputation you have in the local three three pack and Google maps reviews.
Imagine that you have a mature online reputation with triple the amount of reviews as your local competitor. Now imagine that a client with that other competitor has to go to their website to find their phone number, or make an appointment. They will see that you have a great reputation, with many more customers, than your competitor. This social proof is meaningful to people and shows that one organization seems to be “higher protein” than another.
Domain authority and local SEO
Domain authority is a term that search engine optimization professionals use to rank the overall authority that a webpage has in comparison to others. Think of all the domains that have existed at one point or another, and have gone under or been canceled – the websites authority is like the maturing of person.
Websites are like children
A website starts out just like an infant, it is very susceptible and does not have much authority at all.
But as a website continues to publish relevant information, obtains readership, engagement, and is indexed by the various search engines, it begins to grow just like a child.
I might think that this is a better analogy than what you will, but the authority of a website is almost identical to the way a child matures. When they first start out, they have are babiet and they are not able to do very much at all. As they are matured and developed, they hit a critical moment when exponential growth is seen.
Do the right things over time, and you’ll see exponential growth in authority
If a small business, ministry, or any web presence executes the right behaviors in a strategic manner, they will have success no matter what.
One of the most important things is to simply stick to the foundations, and not try to manipulate google in anyway. Over the last 20 years, search engines have been exploitable which caused search queries to serve up only websites that knew how to game the system.
Google needs to serve up quality which means they relentlessly eliminate exploits.
This means that a small business or website must not do anything that might penalized them with Google, but stick to the core foundations of establishing a search engine optimize website, publishing ongoing content that’s engaging to users while signaling to the search engines, and connecting with people while showing trustworthiness.
Content is King
Amazing content, helpful content, and stuff that Truly adds value will get shared and earn a good reputation online and in person.
So the most important thing for business owner to do on the web, is to be worthy of trust and try and add value to anyone that might come across their website, social media, or google my business page.
Bounce rate and engagement
Search engine optimization also needs to take into consideration whether or not people are engaging with the content that is found.
A balance is when somebody goes to a website and then does not click through to another page, or take any other action on the website. If the user doesn’t engage with the content, that’s communicating to Google that this might not of been the proper thing to serve up in the search query.
Technical factors for search engine optimization
Meta-descriptions, meta-titles, headers, H1, H2, schema or Json-dl markup and word count in proportion to code, are all things that are considered on page SEO factors.