10 Must-Open Profiles for Marketing Local SEO Citations & Listings

10 Vital Business Profiles & Listings for SEO & MarketingStarting a business? Here are the 10 most important citations, profiles & platforms you should open to get started.

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10 Most Important Profiles to Open Online When Starting Your Business

When you start a business, it's a good idea to open up lots of platforms that will point back to your website.

Besides the fact that these will point back to your website and help with SEO, these platforms will show up in a branded search.

What's a branded search?

It's when someone actually searches your business name.

Your goal in a branded search is to have you profiles fill up the entire first couple pages of results.

Go search Feedbackwrench, and you'll see SCORES of profiles that all hold my propaganda , as well as links back to my website.

Before you Open, Ensure Consistent NAMING & Title!

Look, you should have your name and title consistent across these profiles.

Besides that, it should be a title with your core service in itl

Feedbackwrench Web Design & Marketing

Performance Financial CPA, Tax & Accounting

Upfront CPA, Tax & Bookkeeping

You should use this name in all the profiles, all similar.

Besides that, you want to write a description that quickly conveys your name, where you do business, and your core services with a short value thing.

If you're an accountant, you'd mention every service by it's highest volume keyword.

Bookkeeping Services, Business Tax Return Preparation, Payroll Services and Tax Reduction Strategy.

If you're a remodeler, you'd want to use:

Kitchen Remodeling, Home Addition Contractor, Bathroom Remodeler, Kitchen Cabinet Installation, Whole Home Remodeling, Home Renovations etc.

The idea here, is you need to send the signal to PEOPLE, as well as the internet (including AI), what you do.

If you make each of these the same, with the right name/title, as well as the description, that's a good start.

Also, make sure you put photos, website and details in each of these profiles.

Core List of Profiles & Citations for Marketing

1 - Google Business

Be careful about representing your name and location - obey the Google Business terms of service or they'll shut your account down.

1.2 - Google Local Services / Google Guarantee

This is only for some categories of business and requires licensing, background checks etc.

2 - Bing Places

Most windows machines automatically use bing, and users don't have a clue they're not on Google.

3 - Apple Maps

This is massively important.

Head here to get the Apple Maps setup https://businessconnect.apple.com/

4 - Facebook Business Page

Title it right. Fill it all out. It's super important.

5 - Instagram Page for Business

6 - Youtube Channel

MAKE SURE THIS IS A BRAND ACCOUNT!

You should make a brand youtube account, which is not the same as a regular youtube channel.

If it's a brand account, you can then tag your google business in the youtube description, and help show up when people search your business.

7 - Twitter / x

8 - Tik Tok

9 - Linkedin Business Page

10 - Yelp

Do You Need All These Profiles?

Lots of well adjusted people get repelled when I instruct them to open these up.

Even if you don't plan on partaking in the social media, you NEED to open these.

You should also post enough photos, videos and content right away, that if someone ends up on the profile, it does some selling and position.

Yes - you need all of these.

Why Do You Need All Of THem? Primarily forBranded Searches

When someone searches your name on Google or Bing, you want your website, profiles and your own stuff to fill up the first 2-4 pages.

It helps you stand out among thousands of alternatives, and it sends the signal that you are the business they're looking for.

Follow my lead here, and you'll get a significantly better SEO situation quickly.

Additional Citations to Build Over Time

Some of these are only for construction, only for finance, or they require payment and engagement in the profile.

11 - Captera

11.5 - Upcity (paid)

12 - Houzz for Construction

13 - Angi & Home Advisor (paid)

14 - Better Business Bureau (paid)

15 - Chamber of Commerce (paid)

16 - Home Advisor

17 - Porch

18 - Minnbuild

19 - Expertise.com

20 - Best Pros in Town

21 - Brightlocal Citation

22 - Clutch

23 - Crunchbase

24 - Zoom Info

25 - Mapquest

26 - Indeed (paid)

27 - Three Best Rated (paid)

28 - Good Firms (accountants)

29 - Datanyze

30 - Glassdoor

31 - Pinterest

32 - Your own Reddit Channel

33 - Medium.com

34 - Buzzfile

35 - Rocket Reach

36 - Birdyeye (paid)

37 - IMG Pile

https://imgpile.com/

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Watch the Overview of Setting up These Profiles:

Use a Consistent, SEO Rich Naming for These Profiles

Before I show you the best profiles to open, I want you to know about consistent NAP.

NAP stands for "name, address, phone number".

You want to make sure that the name or title of your business, along with the logistical information, is consistent across these profiles.

That means that you should create a specific title for your business that includes your services, and make that the title of your profiles.

Instead of just titling it "Feedbackwrench", I always type it out "Feedbackwrench Web Design & Marketing".

What that does is send the signals across the internet that you're in the business of these things.

If you're "Bettencourt", maybe it would be "Bettencourt Construction & Remodeling"

This is Free Marketing - USE IT!

Another important thing is that these platforms are free, they have their own audiences and users, and CAN be helpful in getting customers.

People are on their devices on social media, they use Google and go to these websites, and we can tap into part of their what's effective for them, and use it to build some sales or momentum.

Fill Them Out Completely & Post

Make sure you fill out these profiles to their fullest, upload your logos and photos, and put in as many links to your home page, sub service pages, and others.

You want these to really represent your company.

Make a handful of posts & stay active!

You don't need to constantly post on these, but you can hire an agency like Feedbackwrench to stay active or help you with this.

Show photos of you and the team, and extend your website messaging over to the social media profile in different ways.

Backlink & Interlink

These profiles need to have links to your home page, and your website should, in the footer, have links that go to these other social media profiles.

As search engines and AI crawl your website, it will see these profiles and take note.

2024 NEW Google Business Social Profiles

As of 2023, Google Business has a "social profiles" section you should fill out.

This will help ensure that when people search on a phone or in Google, your profiles are connected to your business.

Head to the Business Profile in Google.
Click "Edit Profile"
Go the social profile and fill them all out.

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