Struggling to Grow? Here's 6 Ideas to Get Leads Now

6 Ideas to Get More Leads Fast

We’re hearing it a lot from small businesses – we need more leads! This is a common theme as the economy tries to calm down, summer is ending, and, oh yeah, there is a presidential election.

We have some ideas you can try to ignite your leads as we enter the pivotal fourth quarter.

Leverage Seasonal Promotions

Create videos, emails and social media posts sharing a promotion.

Obviously leading with price isn't the best idea, but creating a seasonal promo can jumpstart things.

Make some relevant offers to your clients. As fall quickly approaches, it’s essential to tap into seasonal promotions and highlight timely services. For example, our clients at Minnesota Landscapes are promoting fall landscaping services to their clients, urging them to schedule tree services, cleanups, and hardscaping projects like patios and retainers.

Our client, Metro Duct Cleaners, is focused on highlighting the benefits of cleaning air ducts before winter to reduce allergy and asthma symptoms, especially as fall allergies set in.

Our concrete and masonry clients are also making a push before winter weather arrives. Christian Brothers Construction and Preferred 1 Concrete are helping clients repair their driveways before the winter weather arrives. Fredrickson Masonry focuses on pre-winter chimney repairs to ensure customers are ready for the cold weather.

Utilize Digital Marketing

Google Ads, Facebook Ads & Other Digital Ads can quickly and easily get in front of potential customers.

Digital marketing, with paid ads, can create the front end activity you need to grow.

If you're not using paid search ads on Google to show up when people are searching for your core commercial keyword, then you're missing out.

If you sell homes, you should run simple search ads around "custom home builders near me".

If you are a remodeler, it's a good idea to run ads around "remodelers near me" or even go for things like "Edina Remodeling Contractor" or go after "Kitchen Remodelers Near Rosemount" etc.

It often costs $20 - $400 a day to run ads, but they're often highly effective.

You trade dollars for activity with digital marketing.

The alternative is to call, use mailers or other types of marketing.

• Search Engine Optimization (SEO): For long-term growth, you need to optimize your website to rank higher in search engine results for relevant keywords. Check out how we’ve incorporated keywords on construction sites like Moderno Construction, New Spaces, Bettencourt Construction, Country Creek Builders, and ProBuild so they rank high in Google searches.
• Pay-Per-Click (PPC) Advertising: While we work on the SEO strategy, we recommend running targeted PPC campaigns on platforms like Google Ads to reach potential customers. With a set monthly budget, we help clients reach their targeted audience.
• Social Media Marketing: Another tactic is to engage with your audience on social media platforms and share valuable content related to your services. We help clients post engaging videos and photos to showcase their work and expertise and attract new leads.

Create Videos & Video Ads

There are 3 ways to use video right now that will help create sales.

#1 Video Marketing Principle to Get Sales: Advertise Tightly on Short Form Video

Most of how people are using social media is through short form video on Instagram, Facebook, Youtube and Tik Tok.

That means there's a huge opportunity to get in front of people.

Sure, there's value in short form content for you, but if we're frank, you should start with direct selling videos being used with paid ads.

Short Form Video Ads will create sales almost immediately.

Getting organic reach from your own videos takes careful planning and creation, but short form video ads can get you rolling fast.

#2 Video Marketing to Get Sales Fast: Create Video Sales Letters

Look, people don't want to read anymore, they want to mindlessly scroll.

Your website's words are vitally important, but it still assumes people will take the time to engage through the content.

If you place a video sales letter high up on your home page or selling pages, you'll notice more sales start to occur.

#3 Video Marketing to Get Sales: Video Ads in Remarketing

We can install the facebook pixel / Meta Data Set on your websites.

We can create audiences of people that have:

• been to your website
• clicked on a facebook or instagram ad
• Engaged with any social stuff on facebook / instagram

Most people don't take action right away, so you need to advertise in front of them in a persistent way.

We can do this by advertising on META - Facebook and Instagram, to the people who've been to your website or engaged with something on the platforms.

People will often procrastinate, and providing retargeting ads for 180 to 365 days to those people will help you.

Using video ads in these retargeting is even more effective.

#4 Video Marketing to Get Sales: Create Inbound Based, SEO Videos on Youtube

Last, you can create hyper-optmized SEO based videos on Youtube, that will get in front of your core customer.

Accountants Could Create Inbound Videos Like:

• How to file a tax return in STATE
• How to file a tax extension in STATE
• How to setup an LLC in STATE
• How to Convert to an S-Corp in STATE
• How to Reduce Business Taxes in STATE
• Best business tax deductions for NICHE
• LLC vs. S-Corp for NICHE

These all answer a question for people.

An example of this is the LLC vs. S-Corp for Landscaping Contractors by Passageway Financial, how to reduce business taxes in Arizona by Whyte CPA, 6 Best tax write offs and deductions for Epoxy and Concrete Coating Companies by Whittmarsh CPA or S-Corp Specialist in North Carolina by BluePrint CPA.

While these are written blogs, each of them would create massive momentum if they were videos created by accountants.

Home Builders & Realtor Video Ideas:

• Best new construction neighborhoods near CITY
• Best Home Builders Near CITY
• Lakehomes for Sale in CITY
• Townhomes for Sale in CITY
• New Construction Lots for sale in City

The idea is that if you title your video this, and then serve as a guide, people will actually find you, watch the video, and then a portion of them will call you.

Anyone searching these terms could probably benefit from a great outsourced accountant.

If you make these videos, there's a huge probability that prospective customers will start to find them and then call you.

One way to connect to your clients is through video. Showing your face and letting potential clients see and connect with you can help you gain leads. Our client, The Duplex Doctors, does a great job with this! He produces videos giving tips on buying homes, getting loans, working with renters, and more topics related to buying or selling a duplex.

Email Marketing

If you collect lead information, it’s essential to keep them updated on your promotions, events, new products, and more. An easy way to do this is through emails. Sending a monthly newsletter or promotional email can help potential leads gain insights about your company, click on links to see your website, and become more familiar with your business and your brand.

Referral Programs

Pay commissions to your customers if they bring you clients.

Create a simple affiliate program.

Create a group discount.

These are all ways the entice your current customers to refer you to their friends.

When you do great work for your clients, try to use it to your advantage! A raving fan will help you find other fans. Creating a referral program will help you gain new customers – while keeping past or existing customers connected to your company.

Offer rewards or discounts to customers who refer new business. You can also track which clients make the most referrals so you know who your biggest fans are.

Partner with Local Businesses

Get together with other local businesses, and dream up ways to help each other.

Cross promote on Youtube and Social Media.

Create blog content and cross link to each other.

Do an event together.

While you’re looking for leads, other businesses in your community might also be looking for new customers. Consider collaborating with them to promote each other’s businesses. It can be beneficial whether you advertise for each other, refer clients to each other, write a blog together and link back to each other’s websites, or even host joint events or workshops.

Cold or Warm Call and Door Knock

Now, everyone tends to hate this, but sales is all about people.

For direct to consumer, you can door knock.

Solar Sales, Roofing and Pest control have found that if you actually engage with homeowners, a percentage of them will actually work with you.

The problem is that you need to face refection.

For B2B Clients, you can just cold call people or cold email.

The idea is just to get them knowing you, and help them know that you exist and that you want their business.

How to Make This Work: Become Resolute & Passionate

You need to get into a groove, block off time, and focus on this for a particular section of your day.

You can't do anything else, and you should just call people.

The only folks cold calling in the modern era are spammers or lazy call centers.

If you sharply reach out, and actually engage, you'd be ssuprirsed how often you can get some leads.

If you commit to systematically cold emailing, door knocking or cold calling, you will swoop up some leads each month and start to grow.

Too many people miss out because they don't just call and introduce themselves to people.

Call all the local contractors,

Let Our Team at Feedbackwrench Help

We hope that using these tips will help you gain new clients before the end of the year. If you want help executing these plans, getting a new fresh SEO website, running ads, creating SEO content, and more, we have a team of experts here to help!