Video Ads - how to create video ads for Facebook, Instagram, Youtube & Linkedin Video Ads

How to Create Video Ads for Facebook, Instagram, Linkedin & Tik Tok

We often need to make good video ads from simple photos.

You should be investing in before photos, and then professional photography of your projects when you're done.

Don't let another project slip through your hands without capturing before and after photography.

What do you need in the "after" photography?

Well, it should be a professional photo that's composed and lit well.

Modern pro-photography can create imagery that looks bright, stunning and gorgeous, even if it's a dark room.

They will combine under exposed, properly exposed and over exposed images together to create a photo that appears to have had thousands of dollars worth the flashes and lighting.

How can you ensure you get great photography of your project?

Hire a professional real estate photographer!

Whatever you do, don't let another great project get finished without hiring a company like Spacecrafting or Brian Schultz Photography to capture your amazing work.

Ingredients We Need for a Great Video:

Video or Script of:

• A guide talking about the project
• Client talking about the experience
• Script of audio talking about the project

Visuals We Want for the Video:

• Matched Up Before & After Photography
• Matched Up Before photos & after video clips
• After B-roll Video
• After Photography

What We Use the Video For:

• Selling Ads on Meta, Tik Tok & Youtube
• Remarketing Ads to Show Off Your Work
• Social Media - Tik Tok, Youtube Shorts & Reels
• Embedded on website pages
• Uploaded to your google business page

Mash Up Photos, Scripts & Posts

If you have a handful of after photos, imagine what you can mash up and create.

1. Simple post of just photos
2. Video showing photos with a voiceover building value & selling (more of an ad)
3. Photos showing while you talk about the project

There are more things we can do, but here are the outputs we recommend:

#1 Photo Based Videos - Showing Off a Project:

• 1:1
• 9:16
• 16:9
• 4:5
• Under 59 Seconds
• or Under 90 Seconds for Reels
• Ensure HIGH clarity, conciseness in the first 6 seconds
• Consider using an introduction script to ensure the video is framed well
• Get right to the endorsement

‍

#2 Client Review Videos:

We Want Multiple Formats:

• 1:1
• 9:16
• 16:9
• 4:5
• Under 59 Seconds
• or Under 90 Seconds for Reels
• Ensure HIGH clarity, conciseness in the first 6 seconds
• Consider using an introduction script to ensure the video is framed well
• Get right to the endorsement

Tips & Points About These Videos.

• Do not have long shots of client talking, keep people's interest by showing visuals.
• Avoid too much face by alternating between the SPLIT SCREEN (client/visuals) and pure visuals.
• Utilize well-lit images and a position left to right, and a slight scale, to show off the photo
• Don't have the "ken-burns" or position/scale keyframes cover too far, or it will be jarring
• Make it timeless
• Create versions with and without the call to action SOMEWHERE
  • People should listen to this, and have a clear and compelling call to action.

#3 Before and After Video from Photos or Videos:

Shapes & Types

• 1:1
• 9:16
• 16:9
• 4:5
• Under 59 Seconds
• or Under 90 Seconds for Reels
• Use position and scale out keyframes to create movement
• Ensure there's a logo
• Create some versions with a call to action on it
• Ensure text has contrast by using really slight stroke

#4 Walk-Through, Talking Head Content with Talent:

We Want Multiple Formats:

• 1:1
• 9:16
• 16:9
• 4:5
• Under 59 Seconds
• or Under 90 Seconds for Reels
• Ensure HIGH clarity, conciseness in the first 6 seconds
• Consider using an introduction script to ensure the video is framed well
• Show Calls to Action, or an overlay that explains what they're learning

Tips & Points About These Videos

• Do not have long shots of anyone talking, keep people's interest by showing visuals.
• Avoid too much face by alternating between the SPLIT SCREEN (client/visuals) and pure visuals.
• Utilize well-lit images and a position left to right, and a slight scale, to show off the photo
• Don't have the "ken-burns" or position/scale keyframes cover too far, or it will be jarring
• Make it timeless
• Create versions with and without the call to action SOMEWHERE
  • People should listen to this, and have a clear and compelling call to action.

‍

#5 Video Ads from Photos

For professional services, where projects and photos of finished work is not as relevant, we want to use graphic ads.

What goes into a graphic video ad?

• Powerful Script Audio
• Image Based AD with Dynamic Potential
• Compelling Text Messaging
• Music
• Export to all sizes as well

Audio Options:

We could use an AI voiceover, we can use a FBW employee voice, a separate talent, or send it to the client in order to get their own audio or video.

Types of Audio:

• AI Voiceover
• Rob or FBW Team Audio Voice Over
• Client Films Themselves

We can help edit the video, but we want to make sure that when people choose to listen to it, they engage with it.

‍

EXAMPLE of an Overlay Video Ad:

‍