List of Resources for Clients

Here is the master list of links you might want to bookmark in your browser for accessing things with your website, reporting, advertising, and more.

Analytics & Reporting

1 - Google Analytics

Google Analytics is a free service offered by Google that helps website owners track and analyze traffic data.

It provides insights into how users find and interact with your website, allowing you to improve your overall online presence.

We setup your website property and share access to you so you can view it at anytime.

analytics.google.com

Use this blog to get a little overview about Google Analytics.

2 - Google Search Console

Google Search Console allows you to view what pages are ranking on Google, your impressions, clicks, and average position.

This tool also shows you the queries people search for and see what you show up for, being able to utilize it to create content to rank higher (or have us create content for you)

https://search.google.com/search-console

View this blog where we give an overview about Google Search Console.

3 - Microsoft Clarity

Microsoft Clarity dives into the world of user behavior analytics for your website.

This is the newest addition that we offer with your website, so not everyone might not be added yet however we are integrating it.

Clarity goes beyond basic website traffic data. It uses features like session recordings and heatmaps to show you exactly how users interact with your website, where they click, scroll, and potentially encounter issues.

By visualizing user behavior patterns, Clarity helps you identify areas of your website that might be confusing or frustrating for users. This allows you to optimize your website design and user experience for better engagement and conversion rates.

https://clarity.microsoft.com/projects

Here is a blog about How to use Microsoft Clarity.

4 - Google Tag Manager

Imagine your website is a busy airport.

Google Tag Manager is the air traffic control tower that manages all the incoming and outgoing flights (or in this case, data).

It makes sure everything runs smoothly and efficiently.

You really don't need to change anything in here, we just give you full access to it.

https://tagmanager.google.com/#/home

Website Content

1 - Webflow

Webflow is where we built your website and this is where it is sitting.

We use webflow because it is a visual code building website, allowing you to drag and drop elements.

It also gives a user-friendly visual interface for beginners, but can also go pretty in depth.

Before launching your website, you will be creating your own webflow account and inviting us into your Workspace.

https://webflow.com/dashboard/login

Here is a blog on how to use Webflow's editor.

2 - Webflow University

Webflow University is Webflow's official training for users.

This university is huge, and below we have linked to the Clients Guide to the Editor.

https://university.webflow.com/courses/clients-guide-to-the-editor

Marketing & Advertising

1 - Facebook Ads Manager

Facebook Ads Manager is essentially your mission control center for running ads on Facebook, Instagram, and other Meta-owned platforms.

We create high quality ads through this instead of directly on Facebook or Instagram.

We also run and manage ad campaigns across Facebook, Instagram, Messenger, and the Audience Network (a network of apps and websites that show Facebook ads).

https://adsmanager.facebook.com/

Here is an overview about Facebook Ads Manager.

2 - Google Ads

Google Ads is an advertising platform by Google that allows you to display your ads across a massive network reaching potential customers searching on Google itself, other websites, and even YouTube.

We use Google Search, and Google Display ads through this.

We track the effectiveness of your campaigns with detailed analytics.

https://ads.google.com/

See our overview of Google Ads here.

3 - Meta Business Suite

Formerly Facebook Business Suite, is a central hub for managing your presence on Facebook and Instagram, both owned by Meta.

You can see your Facebook & Instagram post, stories, reels, dm's, and more on this one platform.

You can manage, schedule, and publish content, reply to comments and dm's, see specific post performance and overall account performance from here.

https://business.facebook.com/

Here is an overview about Meta Business Suite.

Project Management & Collaboration

1 - Google Drive

We manage everything through Google Drive.

Once you sign up with us you will have a specific folder shared with the team and you through Google Drive.

https://drive.google.com/

Social Media

1 - Facebook Page

A Facebook Page is essentially a dedicated profile on Facebook specifically designed for businesses, organizations, or public figures.

It functions differently from a personal Facebook profile and offers a variety of features that can be highly beneficial for businesses.

Brand Awareness & Visibility: Create a public profile for your business, allowing you to connect with a vast audience on Facebook. Share engaging content to build brand awareness and establish a recognizable online presence.

Community Building & Engagement: Foster a community around your brand by interacting with followers through comments, messages, and polls. Respond to inquiries and build relationships that can lead to customer loyalty.

Content Marketing & Lead Generation: Share informative and engaging content like blog posts, articles, or videos to showcase your expertise and attract potential customers. You can also use Facebook lead generation tools to capture contact information from interested users.

Customer Support & Reputation Management: Provide customer support through private messages or comments. Address any negative feedback promptly and professionally to build trust and maintain a positive reputation.

Website Traffic & Sales: Include a link to your website on your Facebook Page and drive traffic to your business website.

https://www.facebook.com/

Here are some ways to optimize your Facebook profile.

2 - Instagram

Much like Facebook, an Instagram profile is great for:

Visual Storytelling & Brand Identity: Instagram thrives on visual content. Share high-quality photos and videos to showcase your services, company culture, and brand personality.

Increased Brand Awareness & Reach: Attract a wider audience through engaging visuals and creative content. Utilize relevant hashtags to expand your reach and get discovered by potential customers.

Targeted Engagement & Community Building: Foster meaningful connections with your audience. Respond to comments, participate in conversations, and run interactive content like polls or Q&A sessions to build a loyal following.

Driving Traffic to Your Website: Include a link in your bio that directs users to your website for more information or to complete a purchase.

Stories & Reels for Real-time Engagement: Utilize Instagram Stories and Reels, which disappear after 24 hours, to share behind-the-scenes glimpses, promotions, teasers, or customer testimonials, keeping your audience interested and engaged.

Analytics & Insights: Track key metrics like follower growth, engagement rates, and reach to understand what content resonates with your audience. Use this data to refine your strategy and optimize your Instagram presence.

https://www.instagram.com/

3 - Google Business Profile

A Google Business Profile is a free tool offered by Google that allows businesses to manage their online presence across Google Search and Maps.

When people search for businesses like yours in their local area, your Google Business Profile can appear in the search results and on Google Maps.

This increases your chances of getting discovered by potential customers searching for what you offer nearby.

Provide essential details about your business on your profile, including your address, phone number, website, hours of operation, and a description of your services or products.

You can also add high-quality photos and videos to showcase your business and offerings.

You can allow customers to leave reviews and ratings on your profile.

Respond to reviews, both positive and negative, to demonstrate customer service and build trust with potential customers who are reading online reviews.

https://www.google.com/intl/en_us/business/

Here are some tips to optimize your Google Business Profile.