Storybrand Guide for Painting Company Websites | Boost Engagement & Conversions
An effective painting company website must communicate the benefits of your services clearly and compel visitors to take action. Using the Storybrand framework can help you achieve that clarity. Here are some steps to ensure your painting company's website hits the mark:
For more on the sections your website should include, check out 9 Essential Website Sections.
Writing website copy for painters is about more than describing your services—it's about creating an emotional connection and building trust. Here are some tips on writing copy that works for your painting company:
Learn more about writing effective copy with our BrandScript Guide.
What makes a painting company website great? Based on the Storybrand framework, here are some essential elements to include:
For more insights on effective homepages, see the StoryBrand Homepage Guide by Wild Fig Marketing.
Donald Miller's Storybrand wireframe provides a clear structure for creating an effective website. Here are the key sections you should include based on his wireframe approach:
The hero section is the first thing visitors see. It should contain a clear header, a sub-header explaining the value you provide, and a strong call to action like "Get Your Free Estimate Today."
Address the primary problem your customers face. For a painting company, this could be something like "Old, chipped paint makes your home look outdated." Highlighting the problem helps customers feel understood.
Follow the problem statement with your value proposition. Explain how your painting services solve the customer's problem, emphasizing benefits such as improved curb appeal, a modern look, or high-quality craftsmanship.
Use compelling visuals of your completed projects and include customer testimonials. This builds trust and shows potential clients that you deliver quality work.
Outline a simple 3-step plan that makes it easy for the customer to work with you. For example: "1. Schedule a Consultation, 2. Get a Custom Quote, 3. Enjoy Your Freshly Painted Space."
Reinforce your primary call to action throughout the page. Ensure visitors know exactly what steps to take to work with you.
Showcase certifications, awards, and customer reviews. This establishes your credibility and helps overcome potential objections.
Explain what customers risk if they don't take action (e.g., "Leaving your home with peeling paint could reduce its value") and what they gain if they do (e.g., "A beautifully painted home you'll love coming back to").
Offer an option for visitors who aren't ready to commit yet, such as downloading a guide on choosing paint colors. This helps capture leads who may convert later.
For more on wireframe examples, see the StoryBrand Website Wireframe by Banker Creative.
Whether you're a painting company focused on residential projects or expanding into commercial services, here are some key items to include on your website and in your marketing:
Check out more about optimizing website sections on our 9 Website Sections Guide.
For SEO, interlinking to relevant content and using targeted keywords is essential. Use terms like "Painting Services Near [City Name]," "Professional House Painter," and "Commercial Painting Contractor" throughout your content. This helps search engines understand your specialties and locations you serve.
Using the Storybrand approach can help create a clear, compelling, and effective website for your painting business. By following these key steps:
You'll be well on your way to converting more website visitors into loyal customers. For a more detailed Storybrand breakdown, explore the StoryBrand Framework Guide.
If you're ready to take your painting company's website to the next level using Storybrand principles, reach out to Feedbackwrench Web Design & Marketing. We'll help you clarify your message, build an effective marketing plan, and connect with your customers.
Book with Rob & the team to identify ways to make the web a fantastic sales & prospecting tool to sell your core services.