How Your Blog Can Supercharge Your SEO (And Your Business)

Learn how writing a blog can increase the SEO on your company's website.

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Running a business is hard enough, but trying to gain new customers and attract leads can seem like an impossible task. And while your marketing department or agency (like us!) might keep hounding you about your website and the importance of search engine optimization (SEO), you just don’t have the time to dedicate to it.

Hey, we get it.

You have enough on your plate. Between trying to hit the tax deadline at your accounting firm, or building new homes at your construction company, or any of the other hundreds of items on your to-do list, focusing on your website and your SEO ranking is not a top priority.

But it should be. Because it’s essential to attracting new leads. And lucky for you, we have the time to help you navigate SEO and make easy updates to your website and your marketing tactics – like creating a blog.

Writing a blog is a great way to boost your SEO.

How can a blog propel your small business towards the top of search engine results?

In this article we’ll dive into the strategies that will turn your blog into an SEO powerhouse (and show you some examples of sites who have great blogs!).

#1 Tip for Building SEO Through Blogs

Strategic Content

One of the top ways to boost SEO through a blog is the content itself. These blogs are a great way to incorporate keywords – which help increase SEO rankings. Keywords are terms that your audience might be searching for. If you have an accounting firm, you might use “tax accountant near me” in your blog to target people searching for those terms. By using these terms naturally throughout your content and using terms that are related to your business and your post, it can help your website show up higher in search results.

Blogs are also a great way to display your expertise and thought leadership, and establish yourself as an authority in your field. By writing informative and engaging blog posts, you will both show how knowledgeable your team is, and will answer key questions for your audience.

#2 Tip for Building SEO Through Blogs

Organized Structure

Another way to boost SEO through blogs is to create an organized template and use key elements – like metadata. In a blog, you can use headings (H1, H2, and H3 headings) to organize the content. This not only breaks up the content for readers, but it allows you to use keywords in the headers to gain more SEO juice.

In the blogs, you can also use meta descriptions. By writing this metadata, you can include keywords and essential content to inform search engines about what the post is about.

#3 Tip for Building SEO Through Blogs

Promotion & Backlinks

Once you have a blog, you then need to promote it to get more people to see it. You can post it on your social media platforms, in emails, newsletters, and other promotional items.

You can also use your blog to get backlinks. These are essential! A backlink is when another respected website links to your website. One of the easiest ways to do this is through a blog. If a partner or vendor links to your blog, it shows Google and other search engines that your content is legit and gives you more authority.

#4 Tip for Building SEO Through Blogs

Content Calendar

When creating a blog, it’s not enough to just do one post and then call it a day. Believe us, we wish it was this easy! But you need to show search engines that you regularly create new content and refresh your website. Creating a consistent blog schedule can accomplish this. Whether you create a blog once a week or once a month, the key is to be consistent.

Posting new blogs regularly will also be useful for your users. If they know you publish a blog the first week of every month, they can come back and check for it.

To determine which blog topics are most useful to your audience, you can track metrics. Look at the pageviews and engagement stats to see what content you should keep producing.

#5 Tip for Building SEO Through Blogs

Patience

When creating a blog, it’s essential to remember that it takes time and effort to create a strong SEO presence. If you don’t rank No.1 after the first blog post – it’s OK. You need to stay consistent and keep developing high-quality content that resonates with your target audience. This will boost your blog and your SEO and lead to more long-term success for your business.

#6 Tip for Building SEO Through Blogs

Learn From Others

You don’t have to recreate the wheel when creating a blog for your business. Instead, look to see what others are doing! Here are some examples of our clients’ blogs. Check out how the blog is designed and the content topics they cover!

Let Us Help!

There's a lot that goes into boosting your SEO through blogs. We know it can feel like a lot—especially when you're getting started—but our team at Feedbackwrench is here to help! Contact us today to set up a time to chat about how we can help increase your SEO.

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