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Industries / Contractors / Contractor SEO

SEO and AEO for contractors

Show up when someone nearby needs a contractor today.

The contractor who shows up first gets the first call. Most contractors only show up for their own name. We'll build the service, city and job pages that rank, keep your Google profile busy and write the answers AI tools quote. Then we track which searches became paid jobs.

Book your Sales & Marketing Audit Watch the free training

A live call with our team. You'll leave with your top three fixes.

4.9 177+ Google reviews · Since 2015 · 550+ businesses
Rob Satrom, owner of Feedbackwrench
Rob SatromOwner, Feedbackwrench
4.9★

177+ Google reviews from real clients

2015

helping small businesses grow since

550+

businesses transformed

Foundation enables execution

Build it in this order, and every piece makes the next one work.

Most marketing fails because it's built upside down: ads before a message, content before proof. We build from the base up.

  • 1A clear message, before any design or traffic
  • 2Website, videos and messaging that build trust and drive sales
  • 3Proof from day one: reviews, projects, video
  • 4Ads and remarketing, paid search first
  • 5Content that gets found: guides, service and town pages
  • 6Systems, people and process, so growth doesn't bury you
Brand script first. Design second. Always.
A clear messageStoryBrand first, design secondWebsite, Videos & Messagingthat Build Trust & Drive SalesProof: reviews, projects, videofrom day oneAds and remarketingpaid search firstContent that gets foundguides, YouTube, town pagesSystems and peoplebetter before biggerBUILD IN THIS ORDER
More ranking pages, more traffic, same system

One core page becomes dozens that get found.

Every service line, every town you serve and every question customers ask becomes its own page, video and answer. That's how traffic compounds without buying it.

  • 1Core service page first, built to convert
  • 2A page per service line and a page per town
  • 3Guides and videos for what customers ask
  • 4Comparisons, projects and proof, all linked back to the core
Every review, page and video compounds.
Service linesone page eachCities you servea page per townQuestions customers askguides and videosComparisonsus vs the alternativesProjects and proofbefore and afterService + citypermutations at scaleYour contractorpage
The real problem

Tired of paying for leads that three other contractors also got?

Shared leads are a race to the bottom. The homeowner gets four calls in ten minutes and picks the cheapest. Searches that land on your own site are yours, and the pages keep working after you stop paying.

Plain and simple.

general contractor near me1Lead marketplaceSame lead, sold to four contractors2Big box installerWins on brand, not service3Directory listingRanked by who pays4Competitor with city pagesShows jobs in your towns?Your companyOnly found by name

Who usually gets the call before a good local contractor.

The search

You're invisible past your own name.

No service pages, no city pages, no job pages. So the homeowner never finds you.

The provider

Lead sellers and SEO vendors sell clicks.

Nobody ties rankings to paid jobs, so you keep paying without knowing what works.

The long game

AI answers are picking contractors now.

The contractors with clear pages and reviews become the ones AI tools recommend.

Book your Sales & Marketing AuditWe'll score your website, ads, proof and tracking, then show you what we'd fix first.
Where the money leaks

Most businesses waste 30-80% of their marketing spend. Here is where it goes.

1Ads2Leads3Website4Trust5The sale6DeliveryMarketingdollars in$30-80% of the spend drains away before it pays✓ Every dollar tracked from ad to paid invoiceProfitof every dollarIllustration1Ads2Leads3Website4Trust5The sale6DeliveryMarketing dollars30-80% drains away before it pays✓ Every dollar tracked to the paid invoiceProfitof every dollarIllustration
1
Advertise · AdsYou can't connect ad spend to sales.

You know what you spend, not what it brings back. So you keep funding what doesn't work.

Every lead is traced to the ad that brought it, so you fund what works.

2
Advertise · LeadsLeads aren't predictable.

Some months the phone rings. Some months it doesn't. When referrals slow, the discounting starts.

A steady flow of leads from ads, search and referrals, month after month.

3
Convert · WebsiteYour website doesn't sell.

It looks fine, but nothing tells a stranger why you're the better choice. So they call whoever makes it easy.

A clear message and real proof, so strangers know why you're the better choice.

4
Prove · TrustContent that builds trust never gets made.

When it does, it doesn't sound like you. So buyers compare you on price like everyone else.

Reviews, stories and videos in your voice, every month.

5
Convert · The saleYou can't sell the bigger, higher-margin job.

You quote what people ask for, one piece at a time, instead of guiding them to the full solution.

A sales process that guides buyers to the full, higher-margin solution.

6
Scale · DeliveryYour team is buried and your tools don't talk.

Double entry, busywork and a patchwork of apps. Your best people burn out, or leave.

One connected system and a trained team, so nothing falls through.

Find your leaks: book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
Where it fits

SEO is one part of the system. Here is the whole thing.

Rankings and websites work best when every other part pulls in the same direction. Click through, or let it play.

The fundamentals

The advantages

Fundamental 1 of 8

Strategy and messaging workshops

ProblemYour message sounds like everyone else's, so good prospects can't tell why they should pick you.
SolutionWe sit down with you and find the words that make your best customers say, "that's exactly us."
ResultOne clear story. Every page, ad and video says the same thing, and the right buyers lean in.

So that you can stand out and win work on value, not just price.

  • Your one-liner and story
  • Who you serve and why they buy
  • The message every page and ad uses
Fundamental 2 of 8

Brand and design standards

ProblemYour trucks, site, ads and proposals all look a little different, and every mismatch costs you trust.
SolutionOne look everywhere, so you show up polished on your trucks, your site, your ads and your proposals.
ResultA polished look people recognize, from yard sign to inbox.

So that you can look as established as you really are, before the first quote.

  • Logo, colors and type rules
  • Templates your team can use
  • Consistent from yard sign to inbox
Fundamental 3 of 8

A website that sells

ProblemVisitors look around, don't see why you, and call the next company.
SolutionA fast site that tells your story clearly, shows real work and makes it easy to call, book or request a quote.
ResultMore calls, forms and booked estimates from the traffic you already have.

So that you can turn the visits you already get into booked work.

  • Clear message above the fold
  • Real photos and real reviews
  • Every form and call tracked
Fundamental 4 of 8

Videos that sell and nurture

ProblemBuyers can't tell you from the next company, so price becomes the only way they compare.
SolutionWe craft the script, then shoot it or build it for you, whether you're local or national. Videos made to sell, build credibility and win higher margins.
ResultTrust before the first call, and buyers who already believe you're worth more.

So that you can sell at higher margins without a harder sell.

  • Scripted, shot or built for you
  • Local or national
  • Captions, music and every screen size
Fundamental 5 of 8

Paid ads

ProblemAd dollars go to clicks and tire-kickers instead of the jobs you want.
SolutionGoogle and Meta ads aimed at the jobs you actually want, in the areas you actually serve.
ResultLeads for the right jobs in the right areas, tracked all the way to booked work.

So that you can spend where it pays and stop guessing.

  • Google Search and local ads
  • Facebook and Instagram ads
  • Budgets tied to booked jobs
Where your ads runGoogle AdsYouTubeMetaFacebookInstagramLinkedIn
Fundamental 6 of 8

Funnel and retargeting

ProblemMost people don't buy on the first visit, and then they're gone.
SolutionMost people don't buy on the first visit. We follow up with the right message until they're ready.
ResultThe right message follows them until they're ready to call.

So that you can win the buyers who just needed a little more time.

  • Lead magnets and landing pages
  • Email and text follow-up
  • Retargeting ads that remind them
Fundamental 7 of 8

AI optimization, AEO and SEO

ProblemWhen people ask Google or ChatGPT who to hire, you're not in the answer.
SolutionGet found on Google, in the map pack and in the answers people get from ChatGPT and other AI tools.
ResultYou show up in the map pack, on page one and in AI answers.

So that you can be found by buyers who are already looking for you.

  • Local SEO and Google Business Profile
  • Answer pages AI tools can quote
  • Rank tracking across your service area
Fundamental 8 of 8

Ad management and testing

ProblemAds nobody checks quietly waste more of your budget every month.
SolutionWe test headlines, offers and creative every month, then move money to what books jobs.
ResultMoney moves every month to what books jobs. One client found 47% of their ad spend was going to channels with zero customers, reallocated it and grew revenue 38% on the same spend.

So that you can get more jobs from the same ad spend.

  • Monthly creative tests
  • Search term and waste cleanup
  • Cost per lead and per job watched
Advantage 1 of 6 · what most agencies won't do

Authority building

ProblemA thin online reputation makes buyers hesitate, and the competitor with more reviews gets the call.
SolutionReviews, client stories and quality content on your website, YouTube and social, so you rank higher, earn trust and own your market.
ResultReviews, client stories and content that rank higher and earn trust.

So that you can own your market instead of renting it from the ad platforms.

  • A steady stream of Google reviews
  • Client stories and case studies
  • Content for your site, YouTube and social
Advantage 2 of 6 · what most agencies won't do

Client engagement system

ProblemLeads go cold while you're on the job, and past customers forget you exist.
SolutionFast replies, friendly follow-up and check-ins that run on their own, so no lead goes cold and past customers come back.
ResultEvery lead gets an instant reply and a follow-up, and past customers come back.

So that you can stop losing work to whoever replies first.

  • Instant text back on every lead
  • Follow-up until they book
  • Check-ins that bring repeat work
Advantage 3 of 6 · what most agencies won't do

Profit and ROI tracking

ProblemMost businesses waste 30 to 80% of their marketing spend and can't say which part.
SolutionSee which marketing turns into paid invoices, not just clicks. Then put your money where it pays.
ResultClients who use our profitability tracking see an average 10 to 20X ROI in the first year.

So that you can put every dollar where it pays.

  • Every lead tracked to its source
  • Revenue and profit by channel
  • One simple monthly scorecard
Advantage 4 of 6 · what most agencies won't do

Your AI hub

ProblemYour best knowledge lives in your head, so AI gives generic answers and your team keeps asking you.
SolutionYour business knowledge in one place, so you and your team can ask Claude or ChatGPT and get answers that fit.
ResultAnswers, replies and plans that sound like you.

So that you can get your time back without losing your voice.

  • Your story, offers and SOPs loaded in
  • Write, reply and plan in your voice
  • Works with Claude, ChatGPT and Grok
Advantage 5 of 6 · what most agencies won't do

Feedbackwrench OS

ProblemSix tools that never talk, so leads slip through and nobody sees the whole picture.
SolutionYour website, leads, texts, quotes, jobs and invoices in one system your whole team logs into, instead of six tools that never talk. See what's inside
ResultOne system where every lead, text, quote and job lives.

So that you can run the business from one place instead of six.

  • Website hosting, CRM and one inbox
  • AI agents that answer and book
  • A pipeline your whole team can see
Advantage 6 of 6 · what most agencies won't do

Hire, train and deploy your people

ProblemGrowth stalls because everything still runs through you.
SolutionThe right people in the right seats, trained on your systems, so the business runs without you in every job.
ResultThe right people in the right seats, trained on your systems.

So that you can step back from every job and let the business run.

  • Job posts and screening
  • Training built from your SOPs
  • Scorecards for every role

Every part feeds the next. One team, one system, built in the right order.

Book your Sales & Marketing AuditSee the full system
What your customers ask

Your customers have questions before they call. Answer them first.

Homeowners ask what a roof costs, whether they need a permit and how long the job takes. We answer those on your site, so you rank, get quoted by AI tools and start the call already trusted.

44Ksearches / month for "contractors near me"
18Ksearches / month for "general contractor near me"

Customers looking to hire

roofing companies near me140,000
roofers near me85,000
contractors near me44,000
concrete contractors near me22,000
deck builders near me22,000
general contractors near me20,000
siding contractors near me19,000

US MONTHLY SEARCHES · AHREFS · NOV 2026

contractornear meWHAT THEY ASKHow much does a newroof cost?Do I need a permit fora deck?How long does sidingreplacement take?Repair or replace: howdo I decide?What should acontractor estimate include?

Real customer questions we turn into pages and articles.

Found everywhere they look

Show up on Google, in the map and in the AI answer.

City pages that aren't thin, job pages from your phone photos and a Google profile that stays busy. All tracked to paid jobs.

Service pages

One per trade or job type, with your work.

contractors near me · 44,000 / mo
General contractor page

Who you are and how you run a job.

general contractor near me · 18,000 / mo
Construction company page

For bigger and commercial work.

construction companies near me · 18,000 / mo
Local contractor pages

Your crew, your towns, your reviews.

local contractors · 2,300 / mo
City pages

One for each town you serve, built from local jobs.

Job pages

Photos, scope and story for every job you want to show.

Cost guides

Honest ranges that pre-sell the right customers.

Warranty and process

What happens after they call, step by step.

Monthly US searches shown where we have them.

↗
Cited in AI answersYour storm repair page quoted by name

Sample Google profile · illustration

What contractor SEO includes

Pages that rank. Answers that get quoted.

SEO used to mean keywords. Now it also means being the source AI tools quote. We build for both, on your own site.

City pages that aren't thin

A real page for each town, with jobs you've done there and the questions people there ask.

Job pages from your phone photos

Each finished job becomes a page with photos and the scope. Google sees real work in real towns.

Q&A articles AI tools can quote

Plain answers to cost and planning questions, written so AI answers can cite you.

Your Google profile, kept busy

Services, job photos and posts on your profile, so you show up in the map results.

Reviews that name the job

Automatic asks after every job. Reviews that say "roof" and your town help you rank for both.

Tracked to paid jobs

We track which searches turned into estimates and paid invoices, not just clicks.

Websites we built for contractors

Real websites for contractors. Still live, still selling.

See all 143 sites
Gerl Construction Remodeling Contractor, Deck Builder & Base website
Plan Pools & Concrete Inground Pool Contractor Minneapolis S website
fsioutdoorliving.com
Outdoor Living Contractor website
Rob Satrom, founder of Feedbackwrench
Rob SatromFounder, Feedbackwrench
On your side of the table

You do the work. You should get the call.

Besides building two businesses of our own, we've helped over 550 small businesses since 2015. We know what it's like to be busy every day and still wonder where the profit went.

We've worked with contractors who were tired of buying shared leads and watching competitors with worse work rank higher. We fix that, and we track it all the way to the paid invoice.

2015

in business since

550+

businesses transformed

Family

owned and run by Rob & Heather

10-20X

average first-year ROI for clients using our profitability tracking

Book your Sales & Marketing AuditIf nothing's broken, we'll tell you that you don't need us.
How it works

Three steps to getting the first call.

No guessing and no giant proposal. You'll know what's broken and what we'd fix first before you spend another dollar.

1Book your audit 2Get your top three fixes 3We build your system
STEP 01

Book your Sales & Marketing Audit

A live call with our team. We look at where you show up today on Google, Maps and AI answers, and what it's bringing in.

STEP 02

Get your scored audit

You leave with a scored one-page audit, your top three fixes in order and what we'd do if it were our business.

STEP 03

We set up your system

We build your pages and your publishing plan on the Profitable Growth System, then equip your team to keep it going.

How contractor SEO works with us.

Find the searches

We pull the searches for your trades in your towns and see who shows up today.

Build the pages

Service, city and job pages, written in plain words with your real work.

Publish answers

Q&A articles and job posts go up on your site, Google profile and social.

Track to paid jobs

You see which searches became estimates and paid invoices in your ROI reports.

The Profitable Growth System

SEO is one part of one system.

Rankings on their own don't pay the bills. We tie AI optimization, AEO and SEO to profit tracking and your AI hub, so you see which searches became paid work and your team can keep publishing.

See the Profitable Growth System

The fundamentals you came for

  1. Strategy and messaging workshops
  2. Brand and design standards
  3. A website that sells
  4. Videos that sell and nurture
  5. Paid ads
  6. Funnel and retargeting
  7. AI optimization, AEO and SEO
  8. Ad management and testing

The advantages most agencies won't do

  1. Client engagement system
  2. Profit and ROI tracking
  3. Your AI hub
  4. Feedbackwrench OS
  5. Hire, train and deploy your people
Book your Sales & Marketing AuditSee our full process
Contractor results

Contractors who stopped renting their leads.

4.9 177+ Google reviews · read them
Steve HenslinGround Tech Sewer, Excavation & Septic
★★★★★
I wouldn't have believed it, but they've delivered more results than we could have imagined for our excavation, septic & sewer repair business. 100% recommend Feedbackwrench.
Watch their review
Steve Henslin
Steve HenslinGround Tech
★★★★★Google review ↗
Rob and his team of web designers were a pleasure to work with. My new website is perfect thanks to all the hard work Feedback Wrench put in throughout the entire process. I look forward to working with Rob and his team for all my marketing and SEO in the future.
Watch their review
Jake Gerl
Jake GerlGerl Construction
★★★★★Google review ↗
Rob jumped on not too long ago to help us out with are website and seo. I was sad to find out how much I missed in setting up my website but was very relieved as Rob went to town fixing those issues. We have already seen our website jump in traffic within two weeks along with several leads!!!!
Watch a video we made6 min
Mike RickeChristian Brothers Foundation & Concrete
★★★★★
Rob is the key to helping us market on the web, we couldn't do it without him. His experience saves us time and money!
Watch their review
Mike Henslin
Mike HenslinGround Tech

Real jobs, real crews.

Shot on real job sites for real clients. No stock.

See our work
Drone view of a Ground Tech excavator digging a foundation
Ground TechExcavation and sewer
Finished shower by Gerl Construction in Eagan
Gerl ConstructionRemodeling and basements
Christian Brothers crew trucks on a job
Christian BrothersFoundation repair and concrete
The Ground Tech team with their excavator
Ground TechShot by our team
Our work

Clear message. Real photos. More calls.

Country Creek Builders website
Christian Brothers Construction Minnesota website
Premium Concrete Contractors in Englewood FL website
Affordable Family-Owned Minnetonka Roofing website
Deck Building & Porch Construction website
Picture the after

Picture the first call going to you.

More sales, better margins and a team focused on what they do best.

AProfitable growth

Searches you can trace to paid jobs.

We track which pages and searches turned into estimates and invoices, so you know where to put your next dollar.

BFreed and equipped

Post jobs from your phone.

Turn job photos into a page and a Google post with a quick chat in Claude, ChatGPT or Grok.

CWork that sells itself

Proof that shows up before you do.

Job pages and reviews that name the work and the town make you the obvious choice.

The cost of waiting

Settling for shared leads can cost you more every single year.

Some lead sellers and SEO vendors never connect their clicks to paid jobs, leaving you funding work that goes to someone else.

!
Lead costs keep climbing.

And every lead you buy is also sold to your competition.

!
You never own an asset.

Stop paying and the leads stop. Pages on your own site keep working.

!
AI tools quote someone else.

If your site never answered the question, it can't be the answer.

Questions

What contractors ask about SEO.

Straight answers. If yours isn't here, bring it to your audit call.

Book your Sales & Marketing Audit
Does Feedbackwrench do SEO for contractors?

Yes. We do AI optimization, AEO and SEO for contractors and home service businesses, as part of the Profitable Growth System. See how we do it.

What's the difference between SEO and AEO?

SEO gets you ranked on Google. AEO, answer engine optimization, gets you quoted when a homeowner asks Claude, ChatGPT or Grok who to hire. The same clear pages and honest answers help with both.

We already pay for leads. Why bother with SEO?

Shared leads go to three other contractors too. Searches that land on your own site are yours, and the pages keep working after you stop paying.

Do you write the content or do we?

We do, in plain words, from questions your customers actually ask. You review and approve.

How long until we rank?

It depends on your towns and your competition. City and job pages usually move first. On your audit call we'll show you who ranks today and give you a straight timeline for your market.

Keep going

More for contractors.

Up to the hub

Marketing for contractors

Website, ads, follow-up and tracking for contractors, all in one system.

Read more → Sister page

Contractor website design

A contractor site that shows real jobs and books estimates, not just visits.

Read more → The service

AI optimization, AEO and SEO

How we do AI optimization, AEO and SEO for every industry we serve.

Read more → The system

The Profitable Growth System

The fundamentals you came for, plus the advantages that make them pay off.

Read more →
Your next step

Get the first call. Book your Sales & Marketing Audit.

We'll show you what customers in your area search, who shows up today and what we'd fix first.

Book your Sales & Marketing AuditWatch the free training

If nothing's broken, we'll tell you that you don't need us.

More salesBetter marginsA team focused on what they do best